{"id":648410,"date":"2021-03-03T13:50:00","date_gmt":"2021-03-03T13:50:00","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?post_type=research-and-insight&#038;p=648410"},"modified":"2025-03-27T13:16:57","modified_gmt":"2025-03-27T13:16:57","slug":"five-key-challenges-and-opportunities-for-cmos","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/five-key-challenges-and-opportunities-for-cmos\/","title":{"rendered":"Five key challenges and opportunities for chief marketing officers"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/02\/Capgemini_Research-and-Insights_capgemini-invent-FIVE-KEY-CHALLENGES-AND-OPPORTUNITIES-FOR-CMOS.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 42%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Five key challenges and opportunities for CMOs<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Delivering the future of customer experience<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/five-key-challenges-and-opportunities-for-cmos\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/five-key-challenges-and-opportunities-for-cmos\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">A series for CMOs,\u00a0in association with Futurum<\/h2><p class=\"intro-para-content\">With organizations having to rethink their operational model as a result of the pandemic \u2013 there are clear challenges but also exciting opportunities for businesses in 2021. What do these shifts inside the organization, along with quickly evolving customer expectations, mean for CMOs?<br><br>The steady changes that were happening before 2020 suddenly increased at breakneck speed as organizations had to pivot and adapt in order to survive the fallout brought by the COVID-19 pandemic. As budgets were slashed, employees transitioned to distributed, remote work and organizations operated on even thinner margins than usual. The need to gain market share and new customers while also retaining customers and improving brand loyalty through better customer experiences (<a href=\"https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/customer-experience\/\">CX<\/a>) became the main goals of CMOs everywhere. <br><br><strong>Download<\/strong> this paper by Futurum, sponsored by Capgemini to understand the key challenges and opportunities that CMOs are facing to provide top-notch customer experiences. <\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/futurumresearch.com\/research-reports\/five-key-challenges-and-opportunities-for-cmos-delivering-the-future-of-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download paper from Futurum&#8217;s website<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>A series for CMOs, in association with Futurum<br \/>\nWith organizations having to rethink their operational model as a result of the pandemic<\/p>\n","protected":false},"author":33,"featured_media":654171,"template":"","meta":{"cg_dt_proposed_to":[0,0,0,0,0,0,0,0,0,0,0,0,0,0],"_eb_attr":"","cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ab992dbc-1391-4eae-a67f-ca831ea9550a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":387,"primary_term":"Customer 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