{"id":888322,"date":"2026-06-12T03:01:38","date_gmt":"2026-06-12T03:01:38","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?p=888322&#038;preview=true&#038;preview_id=888322"},"modified":"2026-06-15T03:01:58","modified_gmt":"2026-06-15T03:01:58","slug":"deep-tech-needs-a-different-playbook-lessons-from-quantum","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/be-en\/insights\/expert-perspectives\/deep-tech-needs-a-different-playbook-lessons-from-quantum\/","title":{"rendered":"Deep tech needs a different playbook \u2013 lessons from quantum\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1><strong>Deep Tech Needs a Different Playbook &#8211; Lessons from Quantum<\/strong>\u00a0<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/PASCAL-BRIER-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Pascal Brier<\/h5><h5 class=\"blog-date\">Jun 12, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1226476\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1226476\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-in-the-four-years-since-we-launched-capgemini-s-quantum-lab-one-question-has-come-back-to-me-more-than-any-other-so-when-will-quantum-be-real-i-have-come-to-believe-it-is-the-wrong-question-the-right-one-the-one-our-most-prepared-clients-are-asking-is-how-ready-will-we-be-when-it-is\">In the four years since we launched Capgemini&#8217;s Quantum Lab, one question has come back to me more than any other: &#8220;So, when will quantum be real?&#8221; I have come to believe it is the wrong question. The right one \u2014 the one our most prepared clients are asking \u2014 is: &#8220;How ready will we be when it is?&#8221;<\/h2>\n\n\n\n<p>That distinction may sound subtle. It is not. It is the difference between organizations that get surprised by deep tech and those that don&#8217;t. And it is the single biggest lesson I have drawn from our quantum journey \u2014 a lesson that, I am now convinced, applies to deep tech as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-deep-tech-doesn-t-behave-like-digital\"><strong>Why deep tech doesn&#8217;t behave like digital<\/strong><\/h2>\n\n\n\n<p>Most of us in the technology industry built our instincts in the digital era: fast cycles, rapid iteration, first-mover advantage. Deep tech follows a different physics. It is science-rooted, slow-maturing, and profoundly non-linear. Progress looks discontinuous in the headlines \u2014 a &#8220;breakthrough&#8221; one month, a &#8220;winter&#8221; the next \u2014 while underneath, the real work advances steadily, cumulatively, mostly through unglamorous engineering.<\/p>\n\n\n\n<p>This is why the digital playbook fails when applied to quantum, and to deep tech more broadly. Success here depends far less on speed, and far more on readiness, timing, and positioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-timing-dilemma-every-leader-faces\"><strong>The timing dilemma every leader faces<\/strong><\/h2>\n\n\n\n<p>For end users of deep tech, the hard question is not &#8220;what&#8217;s the use case?&#8221; or &#8220;where&#8217;s the ROI?&#8221; \u2014 those questions come later, and forcing them early is one of the most common mistakes I see. The hard question is: when do you step in?<\/p>\n\n\n\n<p>Step in too late, and you risk being caught off guard, ceding strategic ground you may never recover. Step in too early, and you risk premature commercialization: over-investment, loss of momentum, and damaged credibility when promised returns fail to materialize.<\/p>\n\n\n\n<p>There is no single right moment. There is only informed positioning, aligned with how mature the technology actually is \u2014 and with how much you stand to win or lose. What that positioning looks like in practice: building readiness for technologies that may take years to mature, developing enough in-house prowess to separate signal from noise, engaging selectively with research, and weaving ecosystems with partners, start-ups, and academia. The early value is not revenue. It is better decisions and reduced uncertainty. That value is real, and it compounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-playbook-technology-then-application-then-business\"><strong>The playbook: technology, then application, then business<\/strong><\/h2>\n\n\n\n<p>Over years of quantum work, we have seen deep tech move through three distinct phases \u2014 and seen how badly things go when organizations confuse them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The technology phase<\/strong> is about maturing the technology itself. Expect a steady stream of &#8220;breakthrough&#8221; announcements; treat them as data points, not turning points. The sensible moves at this stage are horizon scanning, feasibility analysis, understanding constraints and risk drivers, and controlled experimentation. The goal is to be ready for the next phase \u2014 not to force it.<\/li>\n\n\n\n<li><strong>The application phase<\/strong> begins as credible application directions start to surface. This still does not mean full deployment. It means integrating into early workflows and testing assumptions in controlled environments. One thing experience has taught me: the strongest applications are rarely the obvious ones. Surprises are common \u2014 and often where the value hides.<\/li>\n\n\n\n<li><strong>The business phase<\/strong> only becomes central once applications stabilize. The focus then shifts to repeatability, economics, trust, and integration. The most common failure mode in deep tech is jumping to this phase before feasibility is established. We have all seen the casualties.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-quantum-stands-today\"><strong>Where quantum stands today<\/strong><\/h2>\n\n\n\n<p>Quantum is still largely in the technology phase \u2014 but not uniformly so, and this nuance matters. In AI simulation-led domains, we have already entered the application phase, and value is being created today. In drug discovery, we are working with GSK for example, on how quantum simulations can generate the high-quality data that AI models need to learn faster \u2014 because AI is a data-hungry beast, and producing that data experimentally is slow and expensive. In materials science and chemistry, quantum-mechanics-informed simulation is already feeding AI-driven R&amp;D workflows for batteries, alloys, and chemical processes, delivering insights that black-box AI cannot produce on its own. These are not demos. They are early workflows creating real scientific and business value \u2014 exactly what the application phase looks like.<\/p>\n\n\n\n<p>Elsewhere, the sensible work remains readiness work \u2014 and here too, the signals are getting clearer.<\/p>\n\n\n\n<p>Take a project recently announced with NESO, the National Energy System Operator for Great Britain, led by our colleagues at Cambridge Consultants. The team is performing a deep technology assessment of quantum hardware to quantify the risk quantum computing poses to the cryptography protecting critical energy infrastructure. Note what this is and isn&#8217;t: it is not about deploying quantum computers. It is about preparedness in a regulated, high-stakes environment \u2014 exactly the kind of work that fits this moment.<\/p>\n\n\n\n<p>The discipline underpinning this work is resource estimation, which we will be exploring in our upcoming blog, <em>From Quantum Exploration to Execution.<\/em> Resource estimation turns ambition into technical reality: qubits, error rates, timelines, and scaling behavior become explicit rather than aspirational. It allows organizations to distinguish feasible paths from dead ends, prioritize actions in proportion to actual risk, and avoid the twin traps of hype-driven paralysis and premature bets. We apply the same approach with Airbus on quantum for materials science, and with governments worldwide on readiness and strategic risk. Resource estimation is not an academic exercise. It is a strategic readiness capability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-have-seen-this-movie-before\"><strong>We have seen this movie before<\/strong><\/h2>\n\n\n\n<p>If this pattern sounds familiar, it should. Large language models were developed over many years of steady, mostly invisible progress. When generative AI hit mainstream adoption, many organizations were blindsided. Others were not \u2014 because they had engaged during the technology phase, built internal AI literacy and intuition, and experimented without forcing early commercial outcomes. When the inflection point arrived, they adapted workflows faster, integrated with less friction, and moved from experimentation to impact while others were still forming task forces.<\/p>\n\n\n\n<p>That is the lesson in one line: early engagement does not mean early commercialization. It means being ready when the inflection point arrives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-operating-across-the-continuum\"><strong>Operating across the continuum<\/strong><\/h2>\n\n\n\n<p>At Capgemini, we think of deep tech as a continuous innovation spectrum: sense and explore, experiment and de-risk, pilot and prepare, industrialize and scale. The right actions differ at every point along that continuum, depending on technology readiness, risk exposure, and what is genuinely at stake. Success comes from operating across the whole spectrum \u2014 not from optimizing a single stage. Quantum is simply the clearest example today of this thinking in practice. <\/p>\n\n\n\n<p>Deep tech is a long game. After four years of living it through our Quantum Lab, I am more convinced than ever: the winners will not be the fastest movers, but the best prepared. The playbook \u2014 not the headlines \u2014 determines the outcome.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2021\/03\/PASCAL-BRIER-1.jpg\" alt=\"Pascal Brier\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Pascal Brier<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Group Chief Innovation Officer, Member of the Group Executive Committee<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Pascal Brier was appointed Group Chief Innovation Officer and member of the Group Executive Committee on January 1st, 2021. In this position, Pascal oversees Technology, Innovation and Ventures for the Group.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/Julian-van-Velzen.jpg\" alt=\"Julian van Velzen\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/julian-van-velzen-60877283\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Julian van Velzen<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Capgemini\u2019s Quantum Lab<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/julian-van-velzen-60877283\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">As the central coordinator for quantum and quantum-safe technologies at Capgemini, Julian van Velzen also leads Capgemini\u2019s Quantum Lab. This global network unites experts, partners, and facilities to drive forward quantum innovation. Julian directs the research agenda and oversees the successful delivery of client projects. With a foundation in condensed-matter physics, he actively contributes to the broader CTIO community.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Explore the unique landscape of quantum technology and why traditional digital strategies often fail in this deep tech realm.<\/p>\n","protected":false},"author":263,"featured_media":887639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"_eb_attr":"","cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[127],"content-group":[],"class_list":["post-888322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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