{"id":860773,"date":"2024-09-03T07:30:43","date_gmt":"2024-09-03T07:30:43","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?p=860773&#038;preview=true&#038;preview_id=860773"},"modified":"2025-04-02T04:06:19","modified_gmt":"2025-04-02T04:06:19","slug":"sustainable-technology-a-competitive-advantage-for-businesses","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/be-en\/insights\/expert-perspectives\/sustainable-technology-a-competitive-advantage-for-businesses\/","title":{"rendered":"Sustainable technology: A competitive advantage for businesses"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Sustainable technology: A competitive advantage for businesses<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Greg-Bentham-2.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Greg Bentham<\/h5><h5 class=\"blog-date\">03 Sept 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-the-strategic-imperative-of-sustainable-technology\"><strong>The strategic imperative of sustainable technology<\/strong><\/h4>\n\n\n\n<p>In today\u2019s fast-paced business environment, sustainable technology isn\u2019t just a nice-to-have \u2013 it\u2019s a strategic imperative. As more companies recognize the critical importance of reducing their environmental impact, those who adopt sustainable technology are not only safeguarding the planet but also gaining a significant competitive edge. The market for sustainable technology is experiencing unprecedented growth, driven by several compelling factors:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economic benefits<\/strong>: Sustainable technology delivers cost savings and operational efficiencies. McKinsey reports that companies adopting sustainable practices can <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/accelerating-toward-net-zero-the-green-business-building-opportunity\" target=\"_blank\" rel=\"noreferrer noopener\">reduce operating costs by up to 60%.<\/a> This directly impacts the bottom line and enhances profitability.&nbsp;<\/li>\n\n\n\n<li><strong>Rising consumer demand<\/strong>: Consumers are increasingly prioritizing eco-friendly products and services. According to Nielsen, <a href=\"https:\/\/www.nielsen.com\/insights\/2018\/what-sustainability-means-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">73% of global consumers<\/a> are willing to change their consumption habits to reduce their environmental impact. Millennials and Gen Z, in particular, are leading this charge, demanding sustainability from the brands they support.&nbsp;<\/li>\n\n\n\n<li><strong>Technological innovation<\/strong>: Innovation in sustainable technologies is accelerating. Investments in clean energy technologies, such as solar and wind, are projected to reach <a href=\"https:\/\/www.iea.org\/reports\/net-zero-by-2050\" target=\"_blank\" rel=\"noreferrer noopener\">$4 trillion by 2030 (IEA).<\/a> This innovation is driven by a collaborative ecosystem of technology providers, startups, NGOs, and academia. According to the <a href=\"https:\/\/www.capgemini.com\/be-en\/insights\/research-library\/sustainable-product-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Research Institute\u2019s latest research, 67% of organizations<\/a> have seen a reduction in carbon emissions due to the implementation of sustainable product design strategies, while 73% have seen an improvement in revenue growth.&nbsp;<\/li>\n\n\n\n<li><strong>Regulatory pressure<\/strong>: Governments and international bodies are implementing stringent regulations to promote sustainability. The European Green Deal, aiming to make Europe the first climate-neutral continent by 2050, exemplifies these efforts. Compliance with such regulations is becoming non-negotiable for businesses.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-customer-challenges-overcoming-barriers-to-adoption-nbsp\"><strong>Customer challenges: Overcoming barriers to adoption<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Despite the clear advantages, many businesses face significant hurdles in adopting sustainable technology:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness g<\/strong><strong>aps<\/strong>: A lack of information about the benefits and availability of sustainable technology solutions remains a major barrier.&nbsp;<\/li>\n\n\n\n<li><strong>Behavioral <\/strong><strong>r<\/strong><strong>esistance<\/strong>: Change is hard. Many businesses struggle with cultural and behavioral barriers that slow the adoption of sustainable practices.&nbsp;<\/li>\n\n\n\n<li><strong>High <\/strong><strong>initial c<\/strong><strong>osts<\/strong>: The upfront investment for technologies like solar panels or electric vehicles can be daunting despite long-term savings.&nbsp;<\/li>\n\n\n\n<li><strong>Compatibility <\/strong><strong>i<\/strong><strong>ssues<\/strong>: Integrating new sustainable technologies with existing systems can pose significant challenges, requiring infrastructure upgrades.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-sustainable-technology-is-essential-nbsp\"><strong>Why sustainable technology is essential<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Sustainable technology is crucial for addressing both immediate business needs and long-term environmental goals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operational efficiency<\/strong>: Sustainable practices improve productivity and resilience. Companies with strong sustainability practices experience up to <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf\">79% higher employee engagement.<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Cost savings<\/strong>: Energy-efficient technologies can significantly lower operational costs. The American Council for an Energy-Efficient Economy (ACEEE) estimates that energy-efficient buildings could <a href=\"https:\/\/www.aceee.org\/sites\/default\/files\/pdfs\/U2303.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">save $1.2 trillion<\/a> over the next decade.&nbsp;<\/li>\n\n\n\n<li><strong>Competitive edge<\/strong>: Sustainability enhances brand reputation and customer loyalty. <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjMqsq-yryHAxW_RWcHHVBaB5kQFnoECBUQAw&amp;url=https%3A%2F%2Fwww.capgemini.com%2Fwp-content%2Fuploads%2F2021%2F02%2F20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf&amp;usg=AOvVaw2_dBWA8W0EpGlFScgErrbj&amp;opi=89978449\" target=\"_blank\" rel=\"noreferrer noopener\">Ca<\/a><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/20-06_9880_Sustainability-in-CPR_Final_Web-1-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pgemini\u2019s Research Institute\u2019s survey indicates that 79%<\/a> of consumers prefer to buy from brands that support sustainability.&nbsp;<\/li>\n\n\n\n<li><strong>Market opportunities<\/strong>: The market for green technology and sustainability is projected to <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/10\/03\/2526723\/0\/en\/Green-Technology-and-Sustainability-Market-Worth-36-6-Billion-By-2025-Report-by-MarketsandMarkets.html\" target=\"_blank\" rel=\"noreferrer noopener\">grow to $36.6 billion by 2025<\/a>, offering vast opportunities for businesses to expand their customer base and generate new revenue streams.&nbsp;<\/li>\n\n\n\n<li><strong>Environmental impact<\/strong>: By reducing carbon footprints and conserving natural resources, sustainable technologies are key to combating climate change. For instance, renewable energy could reduce <a href=\"https:\/\/www.iea.org\/reports\/net-zero-by-2050\" target=\"_blank\" rel=\"noreferrer noopener\">global carbon emissions by up to 70% by 2050<\/a> (IEA).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-capgemini-can-help-your-partner-in-sustainability-nbsp\"><strong>How Capgemini can help: Your partner in sustainability<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Capgemini is at the forefront of digital transformation and sustainability consulting. Here\u2019s how we can assist businesses in their sustainable technology journey:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic i<\/strong><strong>nsights<\/strong>: We provide up-to-date market trends, best practices, and strategic opportunities for sustainable technology adoption.&nbsp;<\/li>\n\n\n\n<li><strong>Cultural <\/strong><strong>t<\/strong><strong>ransformation<\/strong>: We support organizational change with training, coaching, and change management to foster a culture of sustainability and innovation.&nbsp;<\/li>\n\n\n\n<li><strong>Cutting-<\/strong><strong>edge t<\/strong><strong>echnologies<\/strong>: We leverage advanced technologies such as AI, IoT, blockchain, and biotech, through our extensive network of partners and innovation hubs.&nbsp;<\/li>\n\n\n\n<li><strong>Customized <\/strong><strong>s<\/strong><strong>olutions<\/strong>: Our solutions are tailored to address specific sustainability challenges, including energy management, carbon reduction, and circular economy initiatives.&nbsp;<\/li>\n\n\n\n<li><strong>Impact <\/strong><strong>measurement<\/strong>: We offer robust tools for measuring and monitoring the impact of sustainable technology initiatives, ensuring data-driven decision-making.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-embracing-sustainable-technology-for-future-success\"><strong>Embracing sustainable technology for future success<\/strong><\/h4>\n\n\n\n<p>Sustainable technology is not just an environmental necessity but a powerful business strategy. It helps companies reduce costs, enhance brand loyalty, and drive growth. By partnering with Capgemini, businesses can navigate the complexities of sustainability, seize market opportunities, and achieve their environmental goals.&nbsp;<\/p>\n\n\n\n<p>Stay tuned for our next blog, where we will delve deeper into Capgemini&#8217;s Sustainable Technology framework and its transformative potential for your IT organization.&nbsp;<\/p>\n\n\n\n<p>Join us for Capgemini\u2019s \u201cBusiness to Planet Connect\u201d event during <a href=\"https:\/\/capgemini.swoogo.com\/business-to-planet-connect\/\">Climate Week 2024 <\/a>at the Glasshouse in New York City on September 25. Engage with sustainability visionaries through keynote presentations, panel discussions, Q&amp;As, and network with like-minded professionals and Capgemini experts.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Author<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/sites\/14\/2021\/05\/Greg-Bentham-2.jpg\" alt=\"Greg Bentham\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/gbentham\/?trk=pub-pbmap\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Greg Bentham<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP &amp; Global Head of Sustainability, Cloud Infrastructure Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/gbentham\/?trk=pub-pbmap\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">I am a highly motivated technology services and consulting leader with a passion for building high-performing teams and organizations. For the last 24 years, I have led large global teams on both the Sales and Delivery sides of the business. So, I know what success looks like and bring know-how to elevate Corporate Social Responsibility to being an integral part of the business.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider 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