{"id":670355,"date":"2022-04-05T07:29:52","date_gmt":"2022-04-05T07:29:52","guid":{"rendered":"https:\/\/www.capgemini.com\/be-en\/?page_id=670355"},"modified":"2025-12-04T14:51:39","modified_gmt":"2025-12-04T14:51:39","slug":"business-model-design","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/continuous-business-reinvention\/business-model-design\/","title":{"rendered":"Business model design"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Business model design<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/continuous-business-reinvention\/business-model-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/continuous-business-reinvention\/business-model-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Innovative business models are critical for breakthroughs that disrupt industries and bring game-changing ideas to life.<\/h2><p class=\"intro-para-content\">Brilliant products, services, and breakthrough innovations occur when new technology capabilities are combined with new user experiences and new consumption models.<br><br>History is paved with milestones where new business models radically changed the dynamics of industries. Uber and Lyft moved transportation from make and sell to a brokerage model allowing for rapid expansion; Amazon moved from transactions to memberships with Amazon Prime strengthening behavioral loyalty; and Spotify championed the freemium model offering a free basic product to attract multiple users and a paid premium for advanced features.<br><br>Through our proven methodology and design-thinking approach, we take clients on a creative business model prototyping journey from exploration and ideation to evaluation and selection. We work with clients to push boundaries and break dominant industry logic to create business models that shape the future and embrace sustainability goals. We take clients from idea to implementation.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">What we do<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Explore &amp; Ideate<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Prototype new possibilities<\/p><\/div><div class=\"expander-content\"><p>Where do you start your new business model journey? We prototype future possibilities, partnering with clients to explore and ideate options that are outside the norm.<br><br>We work through customer segment analysis, value propositions, and customer relationships, right through to what it takes to go to market with new and game-changing business models. This sees us delving into cost structure, activities, resources, channels, partners, and revenue streams. Model mapping exercises also look at current business models and assess where the weaknesses lie.<br><br>Through strategy sessions, interactive workshops, and proven methodologies based on design thinking principles, we inspire organizations to consider wildly different options. These might come from inside your own industry or from further afield based on the similarity principle, or from confrontational techniques that stretch the boundaries to find even more interesting ideas.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Evaluate &amp; Select<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Identify high potential options<\/p><\/div><div class=\"expander-content\"><p>Looking for that disruptive business model? Choosing the options that are right for your business isn\u2019t easy but should always answer the key question: How will the business models we\u2019re reviewing help to address the challenges we face?<br><br>We work with our clients to draw up a shortlist of 6 to 8 potential models that are then further evaluated to capture the implications for the business or concept. This is a dynamic environment as these value exchange discussions can cause ideas to be adjusted before those with the highest potential are taken to the next stage.<br><br>Once we narrow in on the highest potential business models, we evaluate them using quantitative modeling, analyzing the implications on our client\u2019s business. We map how value is created, exchanged, and paid for, and stress test each assumption of the model. We conduct market tests and experiments to determine how buyers react to the proposed business model, and iterate to capture those learnings.<br><br>We document the proposed new business models and create a plan for our clients with a playbook for execution that makes the ideas real.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 6fd4c479-a0cd-47be-b6c4-d62fa5f5ab91\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire1\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"frog\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tfrog\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"255\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"frog, part of Capgemini Invent, drives customer-centric transformations at scale through innovative and human-centric design work.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tfrog, part of Capgemini Invent, drives customer-centric transformations at scale through innovative and human-centric design work.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/MYM-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 55% 47%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Latest thoughts<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Chief Challenges\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog report<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Chief Challenges\" http:\/\/target=_blank>\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Chief Challenges<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Navigating the new realities of leadership<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/info2.frogdesign.com\/en\/from-innovation-to-impact\" http:\/\/target=_blank aria-label=\"From Innovation to Impact\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/Strategies-Innovation-Popup-1.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/be-en\/wp-content\/uploads\/2022\/04\/Strategies-Innovation-Popup-1.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source 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