Many B2B companies are behind the curve in embracing digital commerce

B2B buyers and their behaviors are changing. Analysts tell us there is a paradigm shift happening in the way professional business buyers navigate their buying journey. This begs the question “Are your customers really happy customers? And what can you do if they’re not?”

Maybe the obvious answer to the above question is to focus on customer experience—to drive extraordinary experiences for your customers. And that applies whether your customer is a B2C consumer or a B2B business buyer. But you are a company after all, so your next question has to be “how is this going to drive my top-line growth and build business value?” Further, what role will technology play in the experience you give your customers?

Download our PoV to read our thoughts on how B2B brands tap into this opportunity.