Digital Customer Experience

Martijn van Deel

Expert in Digital Customer Experience

My passion is to deliver the next level in Digital Customer Experience by bringing new innovations and technologies. I believe in a seamless commerce experience where all touch points in the Customer Journey are delivered by a truly integrated platform. This allows us to treat each customer as the individual they are all the time. And deliver a consistent and seamless experience, interacting as one unified brand.

With the SAP CX customer experience suite you can build stronger relationships with your customers, and earn and keep their trust. These cloud solutions for marketing, commerce, sales, service, and customer data uses intelligent technologies like machine learning to power real-time engagements. SAP CX is a truly integrated platform with a shared ‘data lake’ to seamless interact with your customers over all channels.

I am a true believer of the Agile collaborative way of working. Together we can overcome challenges and identify opportunities to bring the best in class customer experience.

Digital Innovator | Technology Enthusiast | Artificial Intelligence (AI) | Voice | Solution Architect | Internet of Things (IoT) | Soccer | Tennis | Motorcycles

Martijn van Deel

My experience

Head of Europe SAP CX CoE and Lead SAP CX @ Capgemini

02/01/2016 - Present

Ecommerce Business Analyst @ Digital Agency

11/08/2011 to 01/05/2016

Scrum Master @ Digital Agency

10/14/2014 to 05/12/2015

Latest Publications


It’s time to expand your Ecommerce capabilities FAST

Martijn van Deel

More than ever, the time to start your Ecommerce platform is now. When physical stores are...


Closing in on customer experience at SAP CX Live London

Martijn van Deel

Capgemini is a Gold+ sponsor of SAP CX Live events, both in London and Munich this fall. Key...