Is your automotive company positioned to provide innovative, targeted services to Generation Connected throughout the customer lifecycle from interest and purchase to ownership and repurchase? We will steer you down the right digital transformation path.
Meet and Exceed Digital Consumers’ Expectations
Major research has found key changes to car customers’ behaviors and needs:
- Car buyers today want a different purchasing process and a more interactive relationship with OEMs and dealers.
- Consumers have different expectations of the car itself: they want vehicles that can streamline their lives.
- Many consumers, particularly younger ones, are choosing mobility services over car ownership, but they too want personalized offers when they use a car.
Drive Digital Transformation
We can help your company put your customers at the center of everything you do and at every touchpoint throughout customer lifecycle: interest, purchase, ownership and repurchase. With effective customer management you can eliminate the product-centric silos (such as sales, marketing and service) that exist today.
You can achieve digital transformation in three focus areas:
Connected Customer: Show that you understand your customers by offering them what they really want. We help you segment at the micro level so that you can choose the right channel, for the right consumer, at the right time.
A Longstanding, Trustworthy Partner
We are well-recognized thought leaders in understanding car consumers. Our annual Cars Online Report reveals real, intimate customer expectations and behavior around vehicle purchase and ownership; it has been a key industry reference document for more than 15 years.
Among many successful automotive projects, we have:
- Designed and implemented digital customer experience solutions for two top-tier OEMs.
- Implemented a data solution to enable a top-tier OEM to become a more data-driven business.
- Helped a top-tier OEM launch a new vehicle model for direct purchase via its ecommerce site.