{"id":536268,"date":"2021-03-16T15:06:00","date_gmt":"2021-03-16T15:06:00","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?post_type=research-and-insight&#038;p=536268"},"modified":"2025-03-07T15:07:21","modified_gmt":"2025-03-07T15:07:21","slug":"connected-marketing-data-and-compliance","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/connected-marketing-data-and-compliance\/","title":{"rendered":"Connected marketing \u2013 data and compliance"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Connected-Marketing-\u2013-Data-and-Compliance.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Connected Marketing \u2013 Data and Compliance<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_CX_ConnectedMarketing_Data-Compliance-Pov_2021A.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download point of view<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/au-en\/?post_type=research-and-insight&amp;p=536268\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/au-en\/?post_type=research-and-insight&amp;p=536268\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Read our point-of-view to understand the strategic importance of data and compliance for today\u2019s CMOs and to find out how to get your get your data and compliance journey under way.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\"><strong>Are marketing organizations looking in the wrong direction when it comes to data and compliance?<\/strong><\/h4>\n\n\n\n<p>Data. It\u2019s either a marketer\u2019s dream or a compliance nightmare. Either way, data and compliance together are a strategically important topic for today\u2019s CMOs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-and-compliance-are-marketing-gold\"><strong>Data and compliance are marketing gold<\/strong><\/h4>\n\n\n\n<p>Consumers want to know that their data privacy is being taken seriously. CMOs have an opportunity to stop paying noncompliance penalties and invest the budget in improving brand differentiation. It\u2019s surely a win-win situation. So, how do you make it happen? How can the CMO enable and establish compliant and data-driven marketing that makes the customer happy?<\/p>\n\n\n\n<p>Capgemini\u2019 s proven and standardized approach enables us to understand our clients\u2019 data organizations, assure actionable results, and safeguard their customers\u2019 personally identifiable information (PII).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/CX-PoV.jpg?w=495\" alt=\"\" class=\"wp-image-565363\"\/><\/figure>\n\n\n\n<p>Download the data and compliance point-of-view paper to learn how Capgemini combines its marketing and data compliance experience to identify threats, establish compliance-enabling measures, and ensure that our clients are trusted to capture and use customer data appropriately.<\/p>\n\n\n\n<p>For more information, contact:<\/p>\n\n\n\n<p><a href=\"mailto:marian.meyer-tischler@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">Marian Meyer-Tischler<\/a><br>Senior Manager | Insights Driven Enterprise<\/p>\n\n\n\n<p><a href=\"mailto:svetlana.ollivier@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">Svetlana Ollivier<\/a><br>Manager | Insights Driven Enterprise<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":536269,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d34d9542-cc9a-4dc7-8a67-3d77f081f250\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":78,"primary_term":"Customer 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