{"id":522343,"date":"2024-05-04T07:46:00","date_gmt":"2024-05-04T07:46:00","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?post_type=research-and-insight&#038;p=522343"},"modified":"2025-04-03T05:00:08","modified_gmt":"2025-04-03T05:00:08","slug":"gaining-hnwi-market-share-embracing-ai-powered-behavioral-finance","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/gaining-hnwi-market-share-embracing-ai-powered-behavioral-finance\/","title":{"rendered":"Gaining HNWI market share: Embracing AI-powered behavioral finance"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Behavioral-Finance-Banner-2880x1800-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Gaining HNWI market share: Embracing AI-powered behavioral finance<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/WWR-2024-Behavioral-Finance-web-version-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the article<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1032252\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1032252\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-how-banks-can-mitigate-emotional-investing-by-infusing-intelligence-to-hyper-personalize-portfolios-and-experiences-for-attracting-and-retaining-key-clients\">How banks can mitigate emotional investing by infusing intelligence to hyper-personalize portfolios and experiences for attracting and retaining key clients<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-brief\">In brief<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With 65% of HNWIs admitting that biases affect their investment decisions, and 79% looking to RMs to help mitigate bias, wealth managers need modernize their profiling tools.<\/li>\n\n\n\n<li>AI-powered behavioral finance, and related AI technologies like generative AI, provides the deeper insights RMs need for building hyper-personalized financial plans, portfolios, and client experiences.<\/li>\n\n\n\n<li>To get AI-powered behavioral finance right, banks should complete six critical deployment steps.<\/li>\n<\/ul>\n\n\n\n<p>Regardless of a person\u2019s net worth, it\u2019s widely known that emotions and cognitive biases cloud investor judgement. In fact, 65% of high-net-worth individuals (HNWIs) participating in Capgemini\u2019s <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/world-wealth-report\/\">World Wealth Report 2024<\/a> &nbsp;admitted that biases affect their investment decisions.<\/p>\n\n\n\n<p>To combat this, over three quarters of respondents (79%) believe relationship manager (RM) guidance can help mitigate bias.<\/p>\n\n\n\n<p>However, banks have historically relied solely upon high-level demographic profiling and primary data sources for determining biases, resulting in an incomplete picture that often contributes to decidedly unsatisfactory client experiences.<\/p>\n\n\n\n<p>Consequently, the same percentage of HNWIs who admitted to bias, 65%, also express concern over the lack of personalized advice tailored to their changing situations.<\/p>\n\n\n\n<p>Fortunately, behavioral finance powered by artificial intelligence (AI) offers a better way. It goes beyond traditional assessments by providing deeper insight into risk attitudes, risk tolerance, stress response, market engagement, and decision-making style.<\/p>\n\n\n\n<p>This article discusses the essentials of behavioral finance, and related technologies, along with the steps banks can take for swift, confident, and successful adoption.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-abcs-of-behavioral-ai\">ABCs of Behavioral AI<\/h4>\n\n\n\n<p>In a nutshell, AI-powered behavioral finance integrates psychographic insights, behavioral data, and artificial intelligence to build a comprehensive 360-degree client view that is continually updated to capture the impacts of life events and other situational changes.<\/p>\n\n\n\n<p>Further, the most effective behavioral finance solutions collect data from both traditional repositories, like financial transactions, and alternate sources, such as social media posts and other online behavior, to ensure the HNWI client portrait is complete (Figure 1).<\/p>\n\n\n\n<p>Although early forms of behavior finance utilized traditional data analysis methods, adding AI uncovers hidden patterns, sentiments, and biases that frequently eluded previous iterations of the discipline.<\/p>\n\n\n\n<p>Figure 1: <strong>Types of data currently collected by WM firms<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Figure-1-BF.jpg\" alt=\"\" class=\"wp-image-1033793\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-source-capgemini-world-wealth-report-2024\">Source: Capgemini World Wealth Report 2024.<\/h6>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-top-3-wm-domains-where-ai-drives-value\">Top 3 WM domains where AI drives value<\/h4>\n\n\n\n<p>In general, 75% of <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/world-wealth-report\/\">wealth management<\/a> executives are bullish on using AI, with 49% currently use AI in some areas and 73% intent to increase enterprise AI adoption within two years. This makes adopting AI-powered behavioral finance and related AI tools, such as generative AI, a competitive imperative.<\/p>\n\n\n\n<p>It\u2019s a similar story for RMs as the majority of those surveyed (65%) for the <a><\/a><a><\/a><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/world-wealth-report\/\">World Wealth Report 2024<\/a> indicated that client preferences, unique pain points, behavioral tendencies, and other psychological insights are critical to providing personalized advice.<\/p>\n\n\n\n<p>For most banks, this means initial adoptions of AI-powered behavioral finance, and related forms of AI, will focus on infusing intelligence into three key wealth management domains. These include:<\/p>\n\n\n\n<p><strong>Turbocharging financial planning and portfolio creation.<\/strong> Using the comprehensive, continuously-updated client profiles developed with AI-powered behavioral finance, RMs can build highly customized financial plans. By adding AI-powered behavioral segmentation, which incorporates dynamic and attitudinal behaviors into financial planning, banks can further refine HNWI client profiles to create more precise financial plans and resilient portfolios.<\/p>\n\n\n\n<p>In addition to constantly refreshing client profiles, banks can deploy AI to monitor other data feeds, such as global market information, news, and current events. This ensures RMs can rapidly adjustment financial plans and take action based on client preferences, resulting always-optimized asset allocation.<\/p>\n\n\n\n<p>From an advisor productivity standpoint, AI can also boost RM efficiency and effectiveness by autonomously identifying patterns, pinpointing low-correlation assets, triggering alerts, and suggesting financial planning and portfolio adjustments that align with evolving investor objectives.<\/p>\n\n\n\n<p><strong>Enhancing client communication and engagement. <\/strong>A robust behavioral finance deployment includes real-time, AI-enabled client communications accomplished via generative AI. This is vital for helping advisors supply timely, hyper-personalized advice and tailored investment strategies, as well as managing stresses commonly triggered by sudden market volatility to help keep their HNWI clients and portfolios on track.<\/p>\n\n\n\n<p>In addition, real-time alerts about market events or life milestones can signal advisors when to reach out to clients, with AI-driven analysis determining the most effective channels and messages for client interaction.<\/p>\n\n\n\n<p>Further, by also integrating AI-powered sentiment analysis and predictive analytics, RMs can gain deeper insights into investor sentiment, anticipate market and client sentiment shifts, and uncover potential opportunities or risks, all of which enable proactive and targeted communication.<\/p>\n\n\n\n<p>These advantages are already proving out in the marketplace. According to the <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/world-wealth-report\/\">World Wealth Report 2024<\/a>, 59% of WM executives who already leverage behavioral finance affirm that the technology aids with advising clients during volatile market conditions and significant life moments.<\/p>\n\n\n\n<p>Similarly, AI-powered client acquisition marketing can identify high-potential prospects, supporting business growth and client acquisition efforts. For example, Vanguard Institutional improved its conversion rate 16% by leveraging <a href=\"https:\/\/www.persado.com\/wp-content\/uploads\/Persado_Vanguard-Case-Study-01.21.22.pdf\">Persado AI<\/a> and generated a click-through rate 15.76% higher than the control message.<\/p>\n\n\n\n<p><strong>Improve performance across WM operations. <\/strong>AI also adds value by automating various operational tasks (Figure 2), such as document management, transaction processing, and record keeping. AI can also enhance risk management and fraud detection with real-time data analysis that identifies suspicious patterns or anomalies to help safeguard banks and their HNWI clients.<\/p>\n\n\n\n<p>Figure 2:<strong> Leveraging AI to fuel wealth management performance<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Figure-2-BF.jpg\" alt=\"\" class=\"wp-image-1033794\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-source-capgemini-world-wealth-report-2024-0\">Source: Capgemini World Wealth Report 2024.<\/h6>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-six-steps-for-ai-powered-behavioral-finance-success\">Six steps for AI-powered behavioral finance success<\/h4>\n\n\n\n<p>Building scalable enterprise AI-powered behavioral finance solutions requires taking a structured approach. This involves <strong>integrating<\/strong> diverse data sources by leveraging various AI and generative AI capabilities, <strong>ingesting<\/strong> the integrated data through AI-based sentiment analysis and predictive analytics, and <strong>implementing<\/strong> the derived insights to drive real-time client profiling, portfolio optimization, and hyper-personalized HNWI experiences (Figure 3).<\/p>\n\n\n\n<p>This holistic approach not only enhances client experiences but also empowers advisors by automating mundane tasks, optimizing time, and minimizing errors. For example, firms like RBC Wealth Management U.S. are already leveraging <a href=\"https:\/\/www.salesforce.com\/news\/stories\/financial-services-cloud-personalized-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce&#8217;s Personalized Financial Engagement solution<\/a> to integrate disparate data systems, create unified customer profiles, and deliver automated and intelligent customer journeys using generative AI.<\/p>\n\n\n\n<p>However, successfully executing a structured approach is a considerable task. To ensure your enterprise can integrate, ingest, and implement efficiently and effectively to gain the necessary business value, six critical steps are recommended:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Make internal data accessible:<\/strong> For banks, the essential data question isn\u2019t whether they have valuable data, but whether it can be located and accessed by AI applications in real time. To do so, siloed, hidden, and mislabeled data sets must be connected, cleansed, and standardized across business units and acquired entities.<\/li>\n\n\n\n<li><strong>Incorporate external data:<\/strong> Although it\u2019s common for retailers use third-party data for obtaining deep customer insights, banks have lagged. To fully realize the promise of behavioral finance and achieve the desired business outcomes, banks must identify the right external sources and integrating them with internal data repositories.<\/li>\n\n\n\n<li><strong>Architect robust AI infrastructure:<\/strong> In addition to identifying and utilizing the right data sources, data must be presented to AI applications rapidly, as latency significantly impedes AI\u2019s capabilities to derive relevant insights. Banks must design and deploy the appropriate compute, storage, networking, and cloud infrastructure to provide the necessary AI foundation.<\/li>\n\n\n\n<li><strong>Adopt finance-specific AI and generative AI solutions:<\/strong> Understanding client psychographics, creating hyper-personalized financial plans, and delivering high-touch customer experiences requires adopting robust purpose-built AI applications to enable scaling rapidly and gaining business value. An example is Capgemini\u2019s Augmented Advisor Intelligence solution, which can be used for both informing RM decisions and generating client-facing communications.<\/li>\n\n\n\n<li><strong>Prepare for exposing AI-derived insights to clients:<\/strong> Although utilizing AI for behavioral finance and client communications is an internal function today, HNWIs will eventually be keen for self-service capabilities in addition to personal interactions with their RMs. To ensure banks can meet this expected demand quickly and seamlessly, it\u2019s imperative to design and architect the technology and application foundations with the inevitable future in mind.<\/li>\n\n\n\n<li><strong>Address regulatory concerns:<\/strong> As with any new technology, it\u2019s imperative to implement AI solutions in a compliant manner while also minimizing risks from any misdirection or losses caused by AI applications. In addition to designing, deploying, and monitoring AI applications appropriately, it\u2019s suggested that banks also keep a human intermediary between AI applications and the customer, at least for now.<\/li>\n<\/ol>\n\n\n\n<p>Figure 3:<strong> Holistic approach for implementing scalable AI<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Figure-3-BF.jpg\" alt=\"\" class=\"wp-image-1033795\"\/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-source-capgemini-world-wealth-report-2024-1\">Source: Capgemini World Wealth Report 2024.<\/h6>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-capturing-hnwi-market-share\">Capturing HNWI market share<\/h4>\n\n\n\n<p>In the rapidly evolving wealth management landscape, integrating behavioral finance principles with AI technologies is the key to mitigating emotional investing responses, delivering superior client experiences, and positioning WM firms to stand out in a competitive marketplace.<\/p>\n\n\n\n<p>By harnessing the power of AI, banks can gain unprecedented insights into client behavior, preferences, and biases, enabling them to provide hyper-personalized advice, tailored investment strategies, and targeted communication. By embracing transformative AI-powered behavioral finance, and related AI applications, firms can attract savvy investors, unlock new levels of client intimacy, and ensure greater engagement, trust, and brand loyalty, all of which contribute to capturing and retaining significant HNWI market share.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/05\/Nilesh-Vaidya-2-1-1.jpg\" alt=\"Nilesh Vaidya\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/nilesh-vaidya-57b458\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Nilesh Vaidya<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Market Development Group for Financial Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/nilesh-vaidya-57b458\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2025\/03\/Kavita-Nar-1.png\" alt=\"Kavita Nar\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/kavitanar\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Kavita Nar<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Wealth and Asset Management Consulting, North America<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/kavitanar\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Kavita has been with Capgemini for 4 years and has 18+ years of financial services experience. She is an expert in digital strategy and transformation across Wealth Management and Capital Markets.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Latest insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" 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https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/2024-06-07_Family-office_PoV_web-banner-2880x1800px_v.2_AT.png?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/2024-06-07_Family-office_PoV_web-banner-2880x1800px_v.2_AT.png\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/capturing-wallet-share-delivering-on-the-uhnwi-top-10-list\/\" aria-label=\"Capturing wallet share: Delivering on the UHNWI top 10 list\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Capturing wallet share: Delivering on the UHNWI top 10 list<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/wealth-advising-2024-key-trends-for-success\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2024\/07\/CapCom-Banner_2880x1800px.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/wealth-management-top-trends-2024\/\" aria-label=\"Wealth management top trends 2024\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Wealth management top trends 2024<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/wealth-advising-2024-key-trends-for-success\/\" aria-label=\"Wealth advising 2024: Key trends for success\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Wealth advising 2024: Key trends for success<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Learn more<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a 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href=\"https:\/\/www.capgemini.com\/au-en\/industries\/banking-and-capital-markets\/wealth-management\/\" target=\"\" aria-label=\"Integrated wealth management\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Wealth-Management_4.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Wealth-Management_4.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Wealth-Management_4.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Integrated wealth management<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>How banks can mitigate emotional investing by infusing intelligence to hyper-personalize portfolios and experiences for attracting and retaining key clients.<\/p>\n","protected":false},"author":440,"featured_media":522344,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a81b2fb7-1804-4f2b-9bbc-f8e4694455a7\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":78,"primary_term":"Data and 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