{"id":130664,"date":"2021-02-18T06:06:52","date_gmt":"2021-02-18T05:06:52","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=512281"},"modified":"2025-04-03T10:18:18","modified_gmt":"2025-04-03T10:18:18","slug":"scaling-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","title":{"rendered":"Scaling Innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/DotCom_Banner_1200x350-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Scaling Innovation <\/h1><\/div><h2 class=\"reasearchInsightTitle\">What\u2019s the Big Idea? Why most innovations fail to scale and what to do about it <\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/Final-Web-Report-Scaling-Innovation.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download full report<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Infographic-CFT-edition-5-ver6.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download Infographic<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Insights-from-CRI.pdf\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download Conversations for Tomorrow Insights<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n\n<h3 class=\"wp-block-heading\" id=\"h-what-value-is-an-innovation-that-cannot-be-scaled\">What value is an innovation that cannot be scaled?<\/h3>\n\n\n<p>Organizations across the board are hedging their bets on innovation to meet changing customer needs, improve operational performance, and build long-term value and growth. But although they are investing millions in R&amp;D, innovation centers, and external partnerships, few seem able to achieve scale in areas such as smart factories, artificial intelligence, agile, or automation.<\/p>\n\n\n<p>Since this inability to scale is a primary barrier to realizing commercial goals, we wanted to find out what works and what doesn\u2019t when scaling innovation. To these ends, in the latest report from the Capgemini Research Institute \u2013 <strong><em>What\u2019s the Big Idea? Why most innovations fail to scale and what to do about it<\/em><\/strong> \u2013 we interviewed 40 executives from organizations around the world that have achieved scale and four eminent academics who focus on innovation in their research and training.<\/p>\n\n\n<p>We found that while companies are generally quite good at generating and incubating new ideas within innovation centers or open ecosystems, they are less successful at scaling the results, for reasons ranging from over-reliance on technology, to a lack of focus on what customers actually want. If they play their cards right, however, companies can still get ahead in the game. We believe that to do so they should treat the achievement of scale as a specific and unique discipline, put in place the right innovation governance, and build a culture that encourages taking tough decisions on scaled innovations.<\/p>\n\n\n<p>For more information on scaling information download the <strong><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Scaling-Innovation_Report.pdf\">report<\/a>.<\/strong><\/p>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Organizations across the board are hedging their bets on innovation to meet changing customer needs, improve operational performance,<\/p>\n","protected":false},"author":103,"featured_media":130665,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"1ffb55f1-cf5f-4e61-a2ee-69f1751b6912\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":180,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[176,144],"theme":[180],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-130664","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-report","theme-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scaling Innovation - Capgemini Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/scaling-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling Innovation\" \/>\n<meta property=\"og:description\" content=\"Organizations across the board are hedging their bets on innovation to meet changing customer needs, improve operational performance,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T10:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png\" \/>\n\t<meta property=\"og:image:width\" content=\"581\" \/>\n\t<meta property=\"og:image:height\" content=\"797\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/\",\"name\":\"Scaling Innovation - Capgemini Australia\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png\",\"datePublished\":\"2021-02-18T05:06:52+00:00\",\"dateModified\":\"2025-04-03T10:18:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png\",\"width\":581,\"height\":797},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/au-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/au-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Scaling Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/\",\"name\":\"Capgemini Australia\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/au-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scaling Innovation - Capgemini Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/insights\/research-library\/scaling-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Scaling Innovation","og_description":"Organizations across the board are hedging their bets on innovation to meet changing customer needs, improve operational performance,","og_url":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","og_site_name":"Capgemini Australia","article_modified_time":"2025-04-03T10:18:18+00:00","og_image":[{"width":581,"height":797,"url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","url":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","name":"Scaling Innovation - Capgemini Australia","isPartOf":{"@id":"https:\/\/www.capgemini.com\/au-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","datePublished":"2021-02-18T05:06:52+00:00","dateModified":"2025-04-03T10:18:18+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#primaryimage","url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","contentUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","width":581,"height":797},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/au-en\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/au-en\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Scaling Innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/au-en\/#website","url":"https:\/\/www.capgemini.com\/au-en\/","name":"Capgemini Australia","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/au-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"theme_term_info":[{"id":180,"name":"Innovation"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Scaling Innovation","url":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Australia","logo":""},"keywords":[],"dateCreated":"2021-02-18T05:06:52Z","datePublished":"2021-02-18T05:06:52Z","dateModified":"2025-04-03T10:18:18Z"},"rendered":"<meta name=\"parsely-title\" content=\"Scaling Innovation\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/scaling-innovation\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2021-02-18T05:06:52Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Australia","distributor_original_site_url":"https:\/\/www.capgemini.com\/au-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2021\/02\/big-idea.png","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/research-and-insight\/130664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/users\/103"}],"version-history":[{"count":3,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/research-and-insight\/130664\/revisions"}],"predecessor-version":[{"id":532613,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/research-and-insight\/130664\/revisions\/532613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/media\/130665"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/media?parent=130664"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/tags?post=130664"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/research-and-insight-type?post=130664"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/theme?post=130664"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/brand?post=130664"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/service?post=130664"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/industry?post=130664"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/partners?post=130664"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/content-group?post=130664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}