{"id":523028,"date":"2024-07-22T06:45:00","date_gmt":"2024-07-22T06:45:00","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?post_type=press-release&#038;p=523028"},"modified":"2025-02-07T12:36:32","modified_gmt":"2025-02-07T12:36:32","slug":"organizations-report-a-four-fold-increase-in-the-deployment-of-generative-ai-since-2023","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/au-en\/news\/press-releases\/organizations-report-a-four-fold-increase-in-the-deployment-of-generative-ai-since-2023\/","title":{"rendered":"Organizations report a four-fold increase in the deployment of generative AI since 2023"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tOrganizations report a four-fold increase in the deployment of generative AI since 2023\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jul 22, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/07_22_Capgemini_Global-Press-Release_Generative-AI-in-Organizations.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">156 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/Final-Infographic-Gen-AI-in-Organization-Refresh.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download infographic<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">2 MB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<ul class=\"wp-block-list\">\n<li><strong><em>The vast majority (80%) have increased their year-on-year investment in generative AI<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Three quarters agree it is helping drive revenue and innovation <\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Almost all organizations (97%) allow employees to use generative AI in some capacity<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Paris, July 22, 2024 \u2013<\/strong> <strong>Organizations are rapidly embracing generative AI, spurred by an uptick in investment and the value of this transformative technology. It has permeated across sectors and various functions within organizations, driving a shift in operations and business models. That\u2019s according to the <\/strong><a href=\"http:\/\/www.capgemini.com\/au-en\"><strong>Capgemini<\/strong><\/a><strong> Research Institute\u2019s latest report, \u201c<\/strong><a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/generative-ai-in-organizations-2024\/\"><strong>Harnessing the value of generative AI 2<sup>nd<\/sup> edition: Use cases across sectors<\/strong><\/a><strong>,\u201d which shows the adoption curve has increased with utilization of use cases across the spectrum. For all organizations, there has been a notable rise, with nearly one quarter currently integrating generative AI into some of their locations or functions, an increase from 6% in 2023.<\/strong> <\/p>\n\n\n\n<p>Early adopters have already begun reaping benefits, ranging from improved operational efficiency to enhanced customer experience and increased sales. For example, on average, organizations realized a 6.7% improvement in customer engagement and satisfaction over the past year in the areas in which the technology has been piloted or deployed.<\/p>\n\n\n\n<p><em>\u201cGenerative AI is starting to transform business and organizations are already seeing concrete growth in revenue, whilst also accelerating innovation. As a result, rather than solely focusing on cost optimization, businesses are actively exploring new avenues to leverage its capabilities and drive value creation,\u201d<\/em> comments Pascal Brier, Chief Innovation Officer at Capgemini and Member of the Group Executive Committee. <em>\u201cAs investment increases, the rise of more complex, autonomous AI systems signals a new era of generative AI that could impact the way companies operate. To propel their AI journeys forward, organizations should establish strong data foundations with clear processes to manage siloed data and enable data integration across functions. Trust, transparency, and accountability will continue to play a central role whilst embracing this next frontier of AI that has the potential to deliver significant value over time.\u201d<\/em><\/p>\n\n\n\n<p><strong>AI chatbots are evolving to multi-agent systems<a href=\"#_ftn1\" id=\"_ftnref1\"><strong>[1]<\/strong><\/a> that are set to accelerate value creation<\/strong><\/p>\n\n\n\n<p>Almost three quarters of organizations (74%) agree that generative AI is helping them drive revenue and innovation. As AI technology progresses, it will transition from the role of supportive tool to that of independent agent with increased execution capability, allowing organizations to reimagine the way they do business and create greater value from their AI investments. This potential for value creation has contributed to the emergence of multi-agent systems &#8211; a quickly evolving technology with potential to drive increased innovation. The report indicates high levels of trust in AI agents for specific tasks such as generating professional emails, coding, and data analysis. However, it also reveals that leaders are conscious of the need to maintain this trust and ethical transparency in its development and deployment.<\/p>\n\n\n\n<p><strong>Increase in generative AI adoption across all domains includes the use of public tools<\/strong><\/p>\n\n\n\n<p>The acceleration of generative AI over the past 12 months is not limited to a business level, as recent technological developments have made public tools more accessible to non-experts. As a result, while there has been an increase in its adoption, only 3% of organizations have imposed a ban on the use of public generative AI tools in the workplace. Almost all organizations (97%) allow employees to use generative AI in some capacity, with over half enforcing specific guidelines for employees to follow.<\/p>\n\n\n\n<p>Faced with the fast-paced uptake of generative AI, the report notes that organizations should proceed with a sense of responsibility. Clear guardrails to validate decisions made by multi-agent systems are essential to ensure transparency and accountability in operations and to mitigate the future risks that public tools may pose to their organization.<\/p>\n\n\n\n<p>To access the full report: <a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/generative-ai-in-organizations-2024\/\">https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/generative-ai-in-organizations-2024\/<\/a><\/p>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p>The Capgemini Research Institute surveyed 1,100 executives employed at organizations with more than $1 billion in annual revenue across 14 countries including Australia, Canada, France, Germany, Italy, India, Japan, the Netherlands, Norway, Singapore, Spain, Sweden, the UK, and the US. Organizations operate across 11 sectors; nearly all (96%) of these organizations have started to explore generative AI. The global survey took place in May and June 2024. Executives surveyed are at director-level and above and represent diverse functions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Multi-agent systems are defined as technology designed to function independently, plan, reflect, pursue higher-level goals, and execute complex workflows with minimal or limited direct human oversight. Such systems exhibit characteristics traditionally found exclusively in human operators, including decision-making, planning, and adapting execution techniques based on inputs, predefined goals, and environmental considerations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about 85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the next year as competition with private capital intensifies\" href=\"https:\/\/www.capgemini.com\/au-en\/news\/press-releases\/85-of-banks-corporate-clients-plan-to-engage-with-a-non-bank-financial-institution-within-the-next-year-as-competition-with-private-capital-intensifies\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Reports<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the next year as competition with private capital intensifies<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; 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It has permeated across sectors and various functions within organizations, driving a shift in operations and business models. That\u2019s according to the Capgemini Research Institute\u2019s latest report, \u201cHarnessing the value of generative AI 2nd edition: Use cases across sectors,\u201d which shows the adoption curve has increased with utilization of use cases across the spectrum. <\/p>\n","protected":false},"author":208,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"73a958f8-3124-4bdb-b1c7-6432de8f6622\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"acc44190-95b0-4301-8f2b-f4fa5a0df825\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/07_22_Capgemini_Global-Press-Release_Generative-AI-in-Organizations.pdf","related_resource_id":1042385,"related_resource_size":"156 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[128],"brand":[],"class_list":["post-523028","press-release","type-press-release","status-publish","hentry","press-release-type-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organizations report a four-fold increase in the deployment of generative AI since 2023 - Capgemini Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/au-en\/news\/press-releases\/organizations-report-a-four-fold-increase-in-the-deployment-of-generative-ai-since-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organizations report a four-fold increase in the deployment of generative AI since 2023\" \/>\n<meta property=\"og:description\" content=\"Organizations are rapidly embracing generative AI, spurred by an uptick in investment and the value of this transformative technology. It has permeated across sectors and various functions within organizations, driving a shift in operations and business models. 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