{"id":550270,"date":"2026-01-22T15:25:26","date_gmt":"2026-01-22T15:25:26","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?p=550270&#038;preview=true&#038;preview_id=550270"},"modified":"2026-01-28T15:46:41","modified_gmt":"2026-01-28T15:46:41","slug":"master-data-management-for-process-performance-and-ai-readiness","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","title":{"rendered":"Master data management: For process performance and AI readiness"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Master data management: For process performance and AI readiness<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg?w=200&amp;quality=10\" alt=\"Master data management Celonis featured image\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Andreas Nickmann, Erejon Kuci<\/h5><h5 class=\"blog-date\">Jan 22, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1183904\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1183904\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-most-automation-and-ai-projects-don-t-fail-because-of-technology-they-fail-because-of-bad-master-data\">Most automation and AI projects don\u2019t fail because of technology; they fail because of bad master data.<\/h2>\n\n\n\n<p>For years, master data (e.g., supplier, material, product, and customer information) was an overlooked part of the background of enterprise operations. Rarely celebrated, it was usually addressed only to resolve an issue. Today, master data is starting to become a more prominent feature. As organizations accelerate investments in automation, AI, and end-to-end process optimization, the quality of the master data beneath these initiatives has become impossible to ignore.<\/p>\n\n\n\n<p>Master data underpins nearly every business process. When it is incomplete or inconsistent, processes slow down, manual effort increases, and automation breaks. Even the most advanced tools cannot compensate for an unreliable master data management program.<\/p>\n\n\n\n<p>Together with Celonis, Capgemini Invent has developed a new way to tackle this challenge. The <a href=\"#mdpc\">Master Data Performance Center<\/a> (MDPC) takes a process-first approach and turns master data into a measurable driver of business performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-master-data-management-platforms-matter-more-than-you-think\">Master data management platforms matter more than you think<\/h3>\n\n\n\n<p>Master data is often viewed as a governance or IT topic. In reality, it has a direct impact on operational efficiency and financial performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-poor-master-data-quality-typically-leads-to\">Poor master data quality typically leads to:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High manual effort in procurement, finance, and supply chain<\/li>\n\n\n\n<li>Missed cash discounts and overpayments<\/li>\n\n\n\n<li>Capital tied up in inventory due to duplicate or inconsistent material data<\/li>\n\n\n\n<li>Delivery delays caused by incorrect supplier or product information<\/li>\n\n\n\n<li>Inconsistent payment terms that disrupt cash flow<\/li>\n\n\n\n<li>Low automation rates and limited scalability<\/li>\n<\/ul>\n\n\n\n<p>What makes these problems difficult to solve is visibility. Teams see the symptoms, but the root cause remains unclear. Master data issues are known, but rarely quantified or linked to business impact.<\/p>\n\n\n\n<p>This becomes even more critical as organizations adopt automation and AI. Whether rule-based or AI-driven, systems depend on trusted master data. Without it, automation fails to scale and AI adoption stalls.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d50b480462b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d50b480462b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Master-data-management-Celonis-eBook-graphcs_A_V3_19_01_26.jpg\" alt=\"Master data management Celonis-eBook-graphcs_A_V3_19_01_26\" class=\"wp-image-1189000\" style=\"object-fit:cover\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-new-perspective-from-managing-data-to-improving-performance\">A new perspective: From managing data to improving performance<\/h3>\n\n\n\n<p>Traditional master <a href=\"https:\/\/www.capgemini.com\/services\/enterprise-management\/enterprise-transformation\/enterprise-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">data management<\/a> focuses on maintaining data objects in isolation. Governance models are often rigid and disconnected from how data is actually used in daily operations. The <a href=\"#mdpc\">Master Data Performance Center<\/a> changes this perspective. Instead of starting with data models, the MDPC starts with business processes.<\/p>\n\n\n\n<p>Built on the Celonis Process Intelligence Platform, the MDPC connects master data directly to core processes, such as purchase to pay, order to cash, and finance. This makes the impact of master data quality visible where it matters most.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-with-the-mdpc-organizations-can-clearly-see\">With the MDPC, organizations can clearly see:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where master data causes process bottlenecks and errors<\/li>\n\n\n\n<li>How much manual effort and cost is driven by poor data quality<\/li>\n\n\n\n<li>Which data attributes are critical for automation and efficiency<\/li>\n\n\n\n<li>Where issues originate and how they spread across processes<\/li>\n<\/ul>\n\n\n\n<p>With this increased visibility, master data stops being a static asset and becomes a performance lever that drives real impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-insight-to-action-how-the-mdpc-creates-real-impact\">From insight to action: How the MDPC creates real impact<\/h3>\n\n\n\n<p>At the heart of the MDPC is object-centric process mining. It provides an end-to-end view of how master data objects (e.g., vendors, materials, and customers) interact across systems and processes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-this-enables-organizations-to\">This enables organizations to:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze processes across departments<\/li>\n\n\n\n<li>Detect master data issues across multiple workflows<\/li>\n\n\n\n<li>Trace root causes instead of fixing symptoms<\/li>\n\n\n\n<li>Quantify financial impact such as rework cost or tied up capital<\/li>\n\n\n\n<li>Monitor key KPIs like First Time Right, duplicate rates, and rework time<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d50b4805060&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d50b4805060\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Master-data-management-Celonis-eBook-graphcs_C_V3_19_01_26.jpg\" alt=\"Master data management Celonis-eBook-graphcs_C_V3_19_01_26\" class=\"wp-image-1189002\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The MDPC does not stop at insights; it enables action. Using orchestration and action flow capabilities, organizations can trigger corrective workflows, notify responsible teams, automate routine fixes, or keep humans in the loop where needed. Improvements are continuously tracked to ensure lasting results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-one-platform-multiple-roles-shared-ownership\">One platform. Multiple roles. Shared ownership<\/h3>\n\n\n\n<p>Master data improvement only works if it is embedded across the organization. The MDPC supports this through role specific views.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Management View<\/strong>: Gives executives a clear overview of master data health and translates data issues into measurable business impact.<\/li>\n\n\n\n<li><strong>Tactical View<\/strong>: Supports analysts and managers with deep dives into domains, regions, and root causes to prioritize improvements.<\/li>\n\n\n\n<li><strong>Operative View<\/strong>: Empowers data stewards with diagnostics and tools to resolve issues directly at the source.<\/li>\n<\/ul>\n\n\n\n<p>This approach turns master data excellence into a shared responsibility, not a siloed initiative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proven-results-across-industries\">Proven results across industries<\/h3>\n\n\n\n<p>The <a href=\"#mdpc\">Master Data Performance Center<\/a> is based on real transformation projects.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d50b48057b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d50b48057b0\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Master-data-management-Celonis-eBook-graphcs_B_V3_19_01_26.jpg\" alt=\"Master data management Celonis-eBook-graphcs_B_V3_19_01_26\" class=\"wp-image-1189001\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-challenges-faced-by-our-customers-that-were-solved-using-capgemini-s-mdpc-include\">Challenges faced by our customers that were solved using Capgemini&#8217;s MDPC include:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92% cash discount usage through improved supplier master data in consumer goods<\/li>\n\n\n\n<li>EUR 1.9 M in prevented annual sales losses through complete material data in retail<\/li>\n\n\n\n<li>9% higher procurement automation through better catalog and material data alignment in automotive<\/li>\n<\/ul>\n\n\n\n<p>These examples show how targeted improvements in master data unlock significant operational and financial value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-forward-from-cost-center-to-performance-engine\">Looking forward: From cost center to performance engine<\/h3>\n\n\n\n<p>Master data has long been underestimated, often treated as a technical necessity rather than a strategic asset. The MDPC challenges that mindset. By linking data quality directly to <a href=\"https:\/\/www.capgemini.com\/solutions\/process-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">process performance<\/a>, financial impact, and AI readiness, it makes master data visible, measurable, and actionable.<\/p>\n\n\n\n<p>The MDPC offers a practical, scalable path forward that turns a hidden liability into a durable source of competitive advantage.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mdpc\"><\/h2>\n\n\n\n<section class=\"wp-block-cg-blocks-resource-static section resource-static\"><div class=\"container\"><div class=\"box\"><div class=\"row\"><div class=\"col-md-6 box-inner\"><span class=\"box-tag\">E-book<\/span><h3 class=\"resourceStaticTitleWithoutLink\">Master data performance center<\/h3><div class=\"box-description\"><p class=\"resource-desc\">The MDPC introduces a new standard for master data excellence. It is measurable, actionable, and directly connected to business value. Explore the approach, architecture, and real\u2026<\/p><\/div><div class=\"btnLogoWrapper\"><div class=\"Readmore-btn\"><a class=\"more2\" data-maxlength=\"24\" aria-label=\"Download now Link\" href=\"https:\/\/www.celonis.com\/insights\/ebooks\/master-data-performance-center\/?utm_source=capgemini&amp;utm_medium=partner_referral&amp;utm_campaign=partner&amp;utm_content=null&amp;utm_term=null\" target=\"_blank\" rel=\"noopener noreferrer\">Download now<\/a><\/div><\/div><\/div><div class=\"col-md-6 box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Master-data-management-Celonis-horizontal-book-download-report.png?w=992&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Master-data-management-Celonis-horizontal-book-download-report.png?w=992&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Master-data-management-Celonis-horizontal-book-download-report.png?w=1984&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Andreas-Nickmann.png\" alt=\"Andreas Nickmann\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBd2132b57_f8ff_4c3c_9fb4_b2fe0ee08217\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/andreasnickmann\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Andreas Nickmann<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Manager, Enterprise Data and Analytics, Capgemini Invent Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBd2132b57_f8ff_4c3c_9fb4_b2fe0ee08217\" data-bs-expert-title=\"Andreas Nickmann\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/andreasnickmann\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Andreas Nickmann is Manager at Capgemini Invent with a strong focus on operational excellence and data-driven process transformation. He supports clients across industries by leading process mining and advanced analytics initiatives that deliver measurable business impact, optimize end-to-end processes, and enable sustainable enterprise transformation through intelligent automation and AI.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBd2132b57_f8ff_4c3c_9fb4_b2fe0ee08217\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_93500_2080737866\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_1304_1141637927\" name=\"_mf_93171_1304\" placeholder=\"First Name\" required \/><label for=\"_mf_93171_1304_1141637927\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_708_2446132454\" name=\"_mf_93171_708\" placeholder=\"Last name\" required \/><label for=\"_mf_93171_708_2446132454\" class=\"form-label\">Last name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_7214_1253235733\" name=\"_mf_93171_7214\" placeholder=\"Company\" required \/><label for=\"_mf_93171_7214_1253235733\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_93171_6716_1340323287\" name=\"_mf_93171_6716\" placeholder=\"Email\" required \/><label for=\"_mf_93171_6716_1340323287\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" pattern=\"^[0-9\\-\\+\\s]+$\"  class=\"form-control\" id=\"_mf_93500_9_3719525948\" name=\"_mf_93500_9\" oninput=\"validateInput(this)\" maxlength=\"14\" placeholder=\"Phone\"  \/><label for=\"_mf_93500_9_3719525948\" class=\"form-label\">Phone (optional)<\/label><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_93500_6541_1045335210\" name=\"_mf_93500_6541\" placeholder=\"Your Message\" required><\/textarea><label for=\"_mf_93500_6541_1045335210\" class=\"form-label\">Your Message <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Your Message is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_93171_9114_3449539300\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_93171_9114[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_93171_9114_3449539300\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting and processing my personal data to allow me to receive information on Capgemini services. \r\nFor further information, please see <a href=\"https:\/\/www.capgemini.com\/au-en\/privacy-notice\/\" target=\"_blank\">our Privacy Notice.  <\/a> &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_93171_6204\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_93171_6204\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_93171_6204\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_93171_6204\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_93171_6204\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"93500\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"expert-connect-form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"ed3fae7ca0\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you , {wp:post_title} will be in touch with you soon!<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG93500 = {\"93500\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Erejon-Luci.png\" alt=\"Erejon Luci\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBc7a323bb_c074_494c_89fd_a93e4fd73b1a\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/erejon-kuci-1022211b0\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Erejon Kuci<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Consultant, Enterprise Data and Analytics, Capgemini Invent Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBc7a323bb_c074_494c_89fd_a93e4fd73b1a\" data-bs-expert-title=\"Erejon Kuci\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/erejon-kuci-1022211b0\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Erejon Kuci is an IT Consultant at Capgemini Invent, Germany, specializing in process mining, data-driven automation, and operational excellence. He supports clients in designing and implementing scalable analytics and AI solutions, leveraging object-centric process mining and advanced data analytics to drive measurable performance improvements and enable end-to-end business transformation.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPBc7a323bb_c074_494c_89fd_a93e4fd73b1a\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_93500_1122529423\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_1304_404511907\" name=\"_mf_93171_1304\" placeholder=\"First Name\" required \/><label for=\"_mf_93171_1304_404511907\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_708_2033408817\" name=\"_mf_93171_708\" placeholder=\"Last name\" required \/><label for=\"_mf_93171_708_2033408817\" class=\"form-label\">Last name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_7214_130081921\" name=\"_mf_93171_7214\" placeholder=\"Company\" required \/><label for=\"_mf_93171_7214_130081921\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_93171_6716_2612393643\" name=\"_mf_93171_6716\" placeholder=\"Email\" required \/><label for=\"_mf_93171_6716_2612393643\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" pattern=\"^[0-9\\-\\+\\s]+$\"  class=\"form-control\" id=\"_mf_93500_9_3936534295\" name=\"_mf_93500_9\" oninput=\"validateInput(this)\" maxlength=\"14\" placeholder=\"Phone\"  \/><label for=\"_mf_93500_9_3936534295\" class=\"form-label\">Phone (optional)<\/label><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><textarea type=\"text\" class=\"form-control\" id=\"_mf_93500_6541_1413594574\" name=\"_mf_93500_6541\" placeholder=\"Your Message\" required><\/textarea><label for=\"_mf_93500_6541_1413594574\" class=\"form-label\">Your Message <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Your Message is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_93171_9114_4177825499\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_93171_9114[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_93171_9114_4177825499\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting and processing my personal data to allow me to receive information on Capgemini services. \r\nFor further information, please see <a href=\"https:\/\/www.capgemini.com\/au-en\/privacy-notice\/\" target=\"_blank\">our Privacy Notice.  <\/a> &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_93171_6204\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_93171_6204\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_93171_6204\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_93171_6204\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_93171_6204\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"93500\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"expert-connect-form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"ed3fae7ca0\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you , {wp:post_title} will be in touch with you soon!<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG93500 = {\"93500\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"content-title\"><h2>FAQs<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"expander-box filter-box tag-active opened\" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"true\"><h3>How does the MDPC improve master data quality more effectively than traditional MDM tools?<\/h3><\/div><div class=\"expander-content\"><p>The MDPC connects master data directly to the processes it drives by using object-centric process mining. Instead of focusing only on static data checks, it reveals how incomplete or incorrect master data impacts real operational workflows. This enables <a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/our-brands\/capgemini-invent\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Capgemini Invent<\/em><\/strong><\/a> clients to identify root causes, quantify financial impact, and prioritize the most meaningful improvements.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What benefits can organizations expect when deploying the MDPC?<\/h3><\/div><div class=\"expander-content\"><p>Organizations gain transparency across all major master data domains and see how data quality influences process performance. This results in fewer process disruptions, more accurate reporting, and faster execution in areas such as purchasing, order management, logistics, and finance. These improvements can translate to reduced rework, enhanced automation readiness, and lower operational costs.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How does Capgemini Invent support companies during an MDPC implementation?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini Invent provides a full delivery framework that includes assessment, data onboarding, configuration, dashboards, and governance design. Teams support clients in interpreting insights, aligning stakeholders, and embedding continuous data ownership. Capgemini Invent also helps scale the MDPC across business units and connects it with broader transformation initiatives.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How does the MDPC use AI to enhance master data management?<\/h3><\/div><div class=\"expander-content\"><p>The MDPC incorporates Celonis AI capabilities to detect anomalies, duplicates, and inconsistencies across master data objects. It provides intelligent recommendations and next-best- actions that help data stewards resolve issues faster. With automated checks and workflows, organizations can maintain consistently high data quality and support more reliable end-to-end automation.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Is the MDPC compatible with complex IT landscapes?<\/h3><\/div><div class=\"expander-content\"><p>Yes. The MDPC integrates with SAP, Salesforce, and more than 50 additional systems, making it suitable for large organizations with diverse and distributed architectures. Capgemini Invent ensures smooth data integration and builds a unified view of master data across all connected applications, enabling consistent governance and harmonized data usage.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to get notified about the latest articles and reports from our experts at Capgemini Invent<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTAa56c41e9_195f_4355_a90d_a0fcfe1597a4\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTAa56c41e9_195f_4355_a90d_a0fcfe1597a4\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div> \t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_523083_2628066291\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_1304_4135585692\" name=\"_mf_93171_1304\" placeholder=\"First Name\" required \/><label for=\"_mf_93171_1304_4135585692\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_708_599025151\" name=\"_mf_93171_708\" placeholder=\"Last name\" required \/><label for=\"_mf_93171_708_599025151\" class=\"form-label\">Last name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_93171_7214_3872691422\" name=\"_mf_93171_7214\" placeholder=\"Company\" required \/><label for=\"_mf_93171_7214_3872691422\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_93171_6716_3918406976\" name=\"_mf_93171_6716\" placeholder=\"Email\" required \/><label for=\"_mf_93171_6716_3918406976\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_94229_8625_514310963\" name=\"_mf_94229_8625\" placeholder=\"Job Title\" required \/><label for=\"_mf_94229_8625_514310963\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" pattern=\"^[0-9\\-\\+\\s]+$\"  class=\"form-control\" id=\"_mf_93500_9_3975994852\" name=\"_mf_93500_9\" oninput=\"validateInput(this)\" maxlength=\"14\" placeholder=\"Phone\"  \/><label for=\"_mf_93500_9_3975994852\" class=\"form-label\">Phone (optional)<\/label><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_93171_9114_1742586385\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_93171_9114[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_93171_9114_1742586385\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting and processing my personal data to allow me to receive information on Capgemini services. \r\nFor further information, please see <a href=\"https:\/\/www.capgemini.com\/au-en\/privacy-notice\/\" target=\"_blank\">our Privacy Notice.  <\/a> &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_93171_6204\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_93171_6204\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_93171_6204\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_93171_6204\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_93171_6204\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"523083\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"new-capgemini-invent-form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"ed3fae7ca0\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you !<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG523083 = {\"523083\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Capgemini&#8217;s Master Data Management strategies enhance process performance and prepare your organization for AI initiatives. Unlock business potential.<\/p>\n","protected":false},"author":290,"featured_media":550271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"6979a7d59fcf7\",\"blogId\":\"18\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/in-en\/\",\"postId\":1164448,\"postLink\":\"https:\/\/www.capgemini.com\/in-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"6979a7d5a3811\",\"blogId\":\"25\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/co-es\/\",\"postId\":548145,\"postLink\":\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"6979a7d5a7ef5\",\"blogId\":\"14\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/be-en\/\",\"postId\":883793,\"postLink\":\"https:\/\/www.capgemini.com\/be-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}]","cg_seo_canonical_relation":"{\"uuid\":\"c0a5b7b4-819e-4bdf-9635-b28e1df6661b\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"postId\":1183905,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"fe0bbcba-4927-47d8-9602-e0dc4fe64955\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"postId\":1183905,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\",\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"19","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[19],"service":[172],"industry":[],"partners":[],"blog-topic":[86],"content-group":[],"class_list":["post-550270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-invent","service-data-ai","blog-topic-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master data management: For process performance and AI readiness - Capgemini Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master data management: For process performance and AI readiness\" \/>\n<meta property=\"og:description\" content=\"Discover how Capgemini&#039;s Master Data Management strategies enhance process performance and prepare your organization for AI initiatives. Unlock business potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Australia\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T15:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T15:46:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andreas Nickmann, Erejon Kuci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Soumya Kanti Mondal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\",\"name\":\"Master data management: For process performance and AI readiness - Capgemini Australia\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg\",\"datePublished\":\"2026-01-22T15:25:26+00:00\",\"dateModified\":\"2026-01-28T15:46:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/5de88e8b20a203a2acbf6d62d0357565\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg\",\"width\":2880,\"height\":1800,\"caption\":\"Master data management Celonis featured image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/au-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master data management: For process performance and AI readiness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/au-en\/\",\"name\":\"Capgemini Australia\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/au-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/5de88e8b20a203a2acbf6d62d0357565\",\"name\":\"Soumya Kanti Mondal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9b389471b4ffa07fe1cc467d5e5bfa368a4e5718eafc58c8b26d674a0d7ecdbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9b389471b4ffa07fe1cc467d5e5bfa368a4e5718eafc58c8b26d674a0d7ecdbb?s=96&d=mm&r=g\",\"caption\":\"Soumya Kanti Mondal\"},\"url\":\"https:\/\/www.capgemini.com\/au-en\/author\/soumyakantimondal\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Master data management: For process performance and AI readiness - Capgemini Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","og_locale":"en_US","og_type":"article","og_title":"Master data management: For process performance and AI readiness","og_description":"Discover how Capgemini's Master Data Management strategies enhance process performance and prepare your organization for AI initiatives. Unlock business potential.","og_url":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","og_site_name":"Capgemini Australia","article_published_time":"2026-01-22T15:25:26+00:00","article_modified_time":"2026-01-28T15:46:41+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","type":"image\/jpeg"}],"author":"Andreas Nickmann, Erejon Kuci","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Soumya Kanti Mondal","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","url":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","name":"Master data management: For process performance and AI readiness - Capgemini Australia","isPartOf":{"@id":"https:\/\/www.capgemini.com\/au-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","datePublished":"2026-01-22T15:25:26+00:00","dateModified":"2026-01-28T15:46:41+00:00","author":{"@id":"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/5de88e8b20a203a2acbf6d62d0357565"},"breadcrumb":{"@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#primaryimage","url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","contentUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","width":2880,"height":1800,"caption":"Master data management Celonis featured image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/au-en\/"},{"@type":"ListItem","position":2,"name":"Master data management: For process performance and AI readiness"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/au-en\/#website","url":"https:\/\/www.capgemini.com\/au-en\/","name":"Capgemini Australia","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/au-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/5de88e8b20a203a2acbf6d62d0357565","name":"Soumya Kanti Mondal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/au-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9b389471b4ffa07fe1cc467d5e5bfa368a4e5718eafc58c8b26d674a0d7ecdbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b389471b4ffa07fe1cc467d5e5bfa368a4e5718eafc58c8b26d674a0d7ecdbb?s=96&d=mm&r=g","caption":"Soumya Kanti Mondal"},"url":"https:\/\/www.capgemini.com\/au-en\/author\/soumyakantimondal\/"}]}},"blog_topic_info":[{"id":86,"name":"Data and AI"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"brand":[{"id":19,"name":"Capgemini Invent","slug":"capgemini-invent"}],"service":[{"id":172,"name":"Data &amp; AI","slug":"data-ai"}],"blog-topic":[{"id":86,"name":"Data and AI","slug":"data-and-ai"}],"following_users":[{"id":376,"name":"shilpasingh","slug":"shilpasingh"},{"id":198,"name":"soumyakantimondal","slug":"soumyakantimondal"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Master data management: For process performance and AI readiness","url":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Australia","logo":""},"keywords":[],"dateCreated":"2026-01-22T15:25:26Z","datePublished":"2026-01-22T15:25:26Z","dateModified":"2026-01-28T15:46:41Z"},"rendered":"<meta name=\"parsely-title\" content=\"Master data management: For process performance and AI readiness\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/master-data-management-for-process-performance-and-ai-readiness\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2026-01-22T15:25:26Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","featured_image_alt":"Master data management Celonis featured image","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Australia","distributor_original_site_url":"https:\/\/www.capgemini.com\/au-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2026\/01\/Master-data-management-Celonis-featured-image.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/posts\/550270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/comments?post=550270"}],"version-history":[{"count":1,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/posts\/550270\/revisions"}],"predecessor-version":[{"id":550290,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/posts\/550270\/revisions\/550290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/media\/550271"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/media?parent=550270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/categories?post=550270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/tags?post=550270"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/brand?post=550270"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/service?post=550270"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/industry?post=550270"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/partners?post=550270"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/blog-topic?post=550270"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/au-en\/wp-json\/wp\/v2\/content-group?post=550270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}