{"id":535702,"date":"2024-04-23T17:06:00","date_gmt":"2024-04-23T17:06:00","guid":{"rendered":"https:\/\/www.capgemini.com\/au-en\/?p=535702&#038;preview=true&#038;preview_id=535702"},"modified":"2025-03-05T17:06:37","modified_gmt":"2025-03-05T17:06:37","slug":"embedded-software-is-changing-how-companies-operate","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/embedded-software-is-changing-how-companies-operate\/","title":{"rendered":"Embedded software is changing how companies operate"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Embedded software is changing how companies operate<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2022\/03\/Walter-Paranque-3.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Walter Paranque<\/h5><h5 class=\"blog-date\">23 April 2024<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/au-en\/?p=535702\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/au-en\/?p=535702\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Discover why embedded software is increasingly important for industries &#8211; creating intelligent ecosystems, enhancing user experiences and reducing costs.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Twenty years ago, we bought mobile phones for their hardware. Since then, a lot has changed, and now, embedded software delivers the primary value \u2013 offering entertainment, navigation, augmented reality, productivity apps, and so on.<\/p>\n\n\n\n<p>However, such software does not work alone. It requires the phone\u2019s hardware (connectivity, cameras accelerometers, etc.), and a cloud ecosystem to download new apps and share data. But it is the software \u2013 the operating system and firmware on the phone \u2013 that runs the show.<\/p>\n\n\n\n<p>As a result, consumers now have sky-high expectations of technology. And if industrial companies can&#8217;t deliver products with a similar software-driven user experience, they will lose these customers. Manufacturers of cars, planes, trains, satellites, solar panels, cameras, home appliances, and so on are all undergoing a similar shift driven by embedded software.<\/p>\n\n\n\n<p>That shift has huge implications \u2013 not just for the product itself, but for the company designing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ever-more-products-become-software-driven\">Ever more products become software-driven<\/h2>\n\n\n\n<p>Let\u2019s start with the product. Take a car or a plane \u2013 products that are increasingly software-driven. Both are developing software for automation and route optimization on the one hand, and to improve user experience and entertainment on the other.<\/p>\n\n\n\n<p>They are not alone. Trains need one type of software with smart signal controls for optimal route planning, and another type that allows users to order food from the buffet car on their phone. Satellites must make real-time decisions about trajectory, data capture, and energy management. In-home batteries must control energy in and out, and track what they sell back to the grid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embedded-software-drives-a-change-in-organizational-thinking\">Embedded software drives a change in organizational thinking<\/h2>\n\n\n\n<p>Embedded software is not entirely new in these industries \u2013 cars and planes, for example, have long had bits of control software. But its scale and sophistication are now skyrocketing.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/softwarization-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Research Institute (CRI) survey<\/a> \u2013 of 1,350 $1bn+ revenue companies with goals to become software-driven \u2013 found software accounted for 7% of revenue in 2022, but was expected to rise to 29% by 2030. That same report also found that 63% of Aerospace &amp; Defense organizations believe software is critical to future products and services, with industries from automotive to energy making comparable claims.<\/p>\n\n\n\n<p>But getting there will mean some big changes at these organizations.<\/p>\n\n\n\n<p>Unlike a phone &#8211; which was designed to be a single integrated device &#8211; cars, planes, satellites, drones and other industrial systems were originally designed with multiple ECUs (electronic control units), each running multiple pieces of software. Each ECU was developed separately by different parts of the organization.<\/p>\n\n\n\n<p>But now there is a need to integrate everything. For example, autopilot won&#8217;t work if its underpinning software can&#8217;t communicate seamlessly with the separate control units for sensors, steering, and brakes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-transversal-software\">The importance of transversal software<\/h2>\n\n\n\n<p>Doing this in the current siloed way would create unmanageable complexity. Software needs to be \u2018transversal\u2019 &#8211; ie. developed consistently across the organization, rather than in silos. There must be a centralized team defining strategy, and managing and developing embedded software as a product across the organization. This must all be done with the same standards to facilitate interoperability, scalability, upgrades and reuse \u2013 whether it\u2019s a landing control system, energy management system, in-flight infotainment, or smart cockpit. This transversal operating model makes software teams the backbone of software-defined organizations, continuously developing software solutions across the company.<\/p>\n\n\n\n<p>That doesn\u2019t mean all software must be connected to the final system, or that everything will be developed in the same way. Software can be very different. For example, rear-seat entertainment software can offload some data-heavy functions to the cloud, and developers can launch beta versions to get user feedback. On the other hand, high-integrity software for braking must do everything on board, work every time, and be separate from any hackable entry points into the system.<\/p>\n\n\n\n<p>There are separate development tracks for different software components, so that less safety-critical software can quickly get to market, while more safety-critical parts can be carefully managed through verification and validation (V&amp;V), and certification. But all development tracks should be within a centralized software team, which works together, sharing a consistent system architecture, standards and learnings, and creating products the entire business can access once complete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-positive-example\">A positive example<\/h2>\n\n\n\n<p>Consider Stellantis, which owns multiple car brands, including Opel, Peugeot, Dodge and Fiat, among others. It has invested in developing three core software platforms: one which is the backbone of the car (STLA brain), one for safety-critical assisted driving (STLA AutoDrive), and one for the connectivity and cockpit services (STLA SmartCockpit).<\/p>\n\n\n\n<p>It implemented centralized software standards that are systematically used across all brands and models. This is similar to a trend we\u2019re seeing across all markets \u2013 \u2018platforming\u2019. The platforming approach leverages generic components (computer vision, voice command, navigation services, etc.) that are applied to several projects, products and use cases \u2013 sometimes used with customizations to different brands and marketings \u2013 all without needing to build, test and certify everything from scratch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovate-or-fail\">Innovate or fail<\/h2>\n\n\n\n<p>All of this requires a major shift in thinking from organizations. But they must make this shift to survive.<\/p>\n\n\n\n<p>And largely, they are. The auto industry is taking the threat from Tesla (and its advanced on-board computing) seriously. They may soon be pushed to move faster by software-driven Chinese competitors, like BYD and Nio, whose car interiors can transform into immersive cinemas at the push of a button. Industries from aviation to energy are no longer complacent \u2013 all recognize that embedded software is critical to their future. And all know they must undergo radical organizational change to turn legacy hardware into future-proof, software-driven products.<\/p>\n\n\n\n<p><a href=\"\/solutions\/embedded-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">See how embedded software is helping industries transform their business &#8211; and how Capgemini can help along your journey.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2022\/03\/Walter-Paranque-3.jpg\" alt=\"Walter Paranque-Monnet\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/walter-paranque-98b6118\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Walter Paranque-Monnet<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Head of Embedded Software<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"Walter Paranque-Monnet\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/walter-paranque-98b6118\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Walter is passionate about helping organizations build high-value products and services driven by creativity, innovation, and business results. 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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embedded software is changing how companies operate - Capgemini Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/au-en\/insights\/expert-perspectives\/embedded-software-is-changing-how-companies-operate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embedded software is changing how companies operate\" \/>\n<meta property=\"og:description\" content=\"Discover why embedded software is increasingly important for industries - creating intelligent ecosystems, enhancing user experiences and reducing costs.\" \/>\n<meta property=\"og:url\" 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