{"version":"1.0","provider_name":"Capgemini Australia","provider_url":"https:\/\/www.capgemini.com\/au-en","author_name":"dominiquebanon","author_url":"https:\/\/www.capgemini.com\/au-en\/author\/dominiquebanon\/","title":"Generative AI and the evolving role of marketing: A CMO\u2019s playbook","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7bdmO9i0IB\"><a href=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/cmo-playbook-gen-ai\/\">Generative AI and the evolving role of marketing: A CMO\u2019s playbook<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.capgemini.com\/au-en\/insights\/research-library\/cmo-playbook-gen-ai\/embed\/#?secret=7bdmO9i0IB\" width=\"600\" height=\"338\" title=\"&#8220;Generative AI and the evolving role of marketing: A CMO\u2019s playbook&#8221; &#8212; Capgemini Australia\" data-secret=\"7bdmO9i0IB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.capgemini.com\/au-en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.capgemini.com\/au-en\/wp-content\/uploads\/sites\/10\/2025\/10\/New-Web-preview-global.jpg","thumbnail_width":1200,"thumbnail_height":627,"description":"Almost 60% of organizations are implementing or exploring generative AI in marketing, and three quarters of organizations have either already allocated budget to integrate generative AI into marketing, or plan to do so in the next six months"}