Monetizing Vehicle Data:

How to fulfil the promise

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Our recent Connected Vehicle Trend Radar report confirmed that vehicle data monetization is the connected vehicle ecosystem’s most promising value driver for automotive OEMs.

Predictions of the global revenue for vehicle data monetization by 2030 range between $80bn to $800bn, highlighting the enormous potential for both automotive OEMs and service providers using data for service innovation.

However, despite heavy investments in IT platform infrastructure, in-car technology, and service innovation by OEMs, achievements are falling short of projections. Volumes of connected vehicles started to rise later than expected and data signals are often restricted to a limited set of basics. Factors such as these mean market growth are slower than many experts have predicted.

Capgemini has undertaken extensive research into this area, including a survey of 3,000+ end-customers in the EU and industry expert interviews. This research explores the main obstacles and investigates how automotive OEMs and service providers can better exploit the potential.

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