Joined at the Hip

Publish date:

The words say it all. In a Technology Business, it no longer makes sense to distinguish between technology and business.

They are in interdependent, conjoined, inseparable. What’s more, the difference between virtual and ‘real’ worlds is becoming blurry as they merge into a larger augmented reality – effortlessly, systematically and with no return ticket. Anything less is lost in translation. Technology. Business. Virtual. Real. Let’s get them all joined at the hip.



  • Reality as users perceive it
  • For Business Technology symbiosis


Apply development objectives, which, compared to the current situation:

  • Place users more in their personal and business contexts
  • Augment all visualizations with optional data context
  • Augment all data with optional visualization context
  • Pair up all ‘real’ objects with their ‘digital’ twins and vice versa
  • Establish joined-up business and technology development teams
  • Ensure the joined-up teams cover the entire Technology Business landscape


  • DESCRIPTION of all targeted augmentations to solutions, human roles and physical objects
  • MEASURES to create a seamless collaboration between business and IT, before symbiosis

Related Resources

Data to the People

New Point of View “Data to the People” discusses the history, achievements, and immediate...

Top Trends in Wealth Management: 2022

As we slowly move out of the pandemic, financial services firms have learned the criticality...

Top Trends in Payments: 2022

2021 was a year of transition for the payments industry as we moved towards Payments 4.X − an...