Digital Customer Experience

Natalie Griffiths

Expert in Digital Customer Experience, Digital Customer Utilities

I work within the Customer Experience & Analytics practice and lead the Digital Utilities Customer Centre of Excellence. As an experienced business leader my focus is all things customer incl. Defining understanding through segmentation, journey mapping and market analysis; determining a strategic approach (optimising profitability); designing propositions; and overall creating a transformational customer experience. All of which to be delivered (where possible) with digital as an accelerator.

Natalie Griffiths

My experience

Managing Consultant, Digital Customer Experience @ Capgemini Consulting

07/08/2014

Director / Owner @ Marketing and Advertising

02/09/2010 to 07/08/2014

Head of Digital and Customer Marketing @ Utilities

04/09/2012 to 08/06/2013

Head of Planning (Comms) @ Oil & Energy

09/09/2008 to 02/08/2010

Strategic Planning Manager @ Oil & Energy

08/14/2007 to 09/16/2008

Market Development Manager @ Oil & Energy

10/03/2005 to 08/14/2007

Marketing Manager, Customer Marketing @ Utilities

10/04/2004 to 10/18/2005

Partnership Marketing Manager @ Utilities Firm

01/07/2002 to 10/11/2004

Latest Publications

DCX

Utilities: Addressing the customer and “what’s in it for me?”

Natalie Griffiths

It’s only to be expected that when a business asks of something from their customer they...