Consumer Products & Retail

Kees Jacobs

Expert in Digital Customer Experience, Insights and Data

I lead the All-Channel Experience Sector Growth Initiative within the Global Sector for Consumer Products and Retail at Capgemini. I also work with The Consumer Goods Forum, looking at “Emerging Trends”.

Kees Jacobs

My experience

Digital Proposition Lead @ Capgemini


European Lead Global Sector Consumer Goods and Retail @ Capgemini

01/2001 to 12/2013

Principal Consultant @ Capgemini


Latest Publications

Artificial Intelligence

Augmented AI: getting to the heart of the matter

Kees Jacobs

Consumers are willing to be served by AI technologies, but still want to know that a human is...


Can an “agile business model” ever work?

Kees Jacobs

Agile: for some it’s a great way to experiment with new ideas quickly, for others it means...

Consumer Products & Retail

Proactively prepare for seismic shifts in consumer commerce

Kees Jacobs

There is no denial of the seismic shifts in consumer landscapes and marketplaces that are now...


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