How contextual analytics and location-based engagement are transforming business

Join us for drinks and an expert talk in Capgemini’s Melbourne office.

This talk discusses the power of location-based technology, analytics and engagement via mobile devices to transform businesses across multiple industries. Hear how leading brands and enterprises globally are leveraging mobile-based location services to have a complete understanding of their customer across all of their touch points, to drive personalized and meaningful engagement at scale, and create new markets and business lines with customer-centric strategies. This talk will build upon a snapshot of the latest technology to explain industry trends and highlight powerful case studies in the market.

Speaker Emil Davityan joins us during his Melbourne visit from his base in Silicon Valley. Emil is the co-founder of Bluedot, an Australian and Silicon Valley R&D and technology startup that specialises in high precision location-based services and payments. Bluedot technology powers contextual analytics and mobile engagement for major enterprises globally, including Transurban and Salesforce. The company has been recognized as Australian Startup of the Year, and Emil as a Top 50 Male Entrepreneur Under 40.

Emil has formerly been an advisor to successive Australian Prime Ministers on international economic policy and also cyber and technology policy.

Agenda

  • 5:00pm – 5.30pm: Networking with nibbles and drinks provided
  • 5:30pm – 6:00pm: How contextual analytics and location-based engagement are transforming business with Emil Davityan
  • 6:00pm – 7:00pm: Networking

About What’s Now: Melbourne

Each month What’s Now: Melbourne features a remarkable person helping reinvent an important field exploding in innovation in the Melbourne area right now. Our speakers explain the key developments in their field that people outside the field should know about, plus developments which could help solve the major challenges of our time. They talk about their current work, their latest thinking, the questions they are wrestling with at the moment. The What’s Now event series started in San Francisco, expanded to New York and London and Singapore, and has now arrived in Melbourne.

Event details

May 17, 2018 5:00 pm
May 17, 2018 7:00 pm
Level 16 595 Collins St Melbourne, VIC 3000
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