Beyond the Buzz

Beyond the Buzz is where Capgemini offers business audiences a set of relevant, timely articles—generally around a specific topic—written by our top thought leaders from around Capgemini on a monthly basis.

GDPR

Seize the GDPR advantage

There’s a lot more at stake than hefty fines for companies that fail to meet GDPR compliance standards because reputational damage will compromise customer loyalty in untold ways. But there’s much to be gained with the GDPR, and it all starts with meeting the data privacy demands of customers headfirst. Your customers know this already, and so should you.

Cybersecurity

Secure your customers’ data to secure your future

Perhaps more than ever before, trust is a leading driver of customer loyalty in the retail sector. Reputations that can be sunk almost instantly by a data breach may take years to recover in the fickle world of social media. But opportunities abound for visionary retailers who are willing to invest in earning their customers’ trust. Now is the time to take the plunge.

Artificial Intelligence

Optimize your Business Operations

Today’s digitally empowered organization can optimize their business in many ways: internal process automation, customer experience improvements, use of robotics in manufacturing, or applying AI. It’s here, and it can make us stronger.

digital customer experience

Conversational Commerce – It’s more than talking to Alexa

How we find and purchase what we need for home or business runs the gamut from in-store shopping, to phone orders, to online or mobile buying. Conversational Commerce is a new, powerful way to interact with the commercial world.

Digitalization of the Chemicals and Life Sciences Industry

Even with farmers, large and small, data and use of digital tech are now key enablers. Meanwhile, healthcare is taking advantage of blockchain to improve patient care, privacy, and drug safety. For life science laboratories, digital saves time and money.

Artificial Intelligence

Whether it’s AI, robotics, or machine learning, how we adapt, combine, and apply them to our business goes beyond embracing the digital era. The very core of how we conduct commerce and interact with our customers and employees will not be the same.

Year in Review: Key Technology Trends of 2017 that will shape the future

Our December edition of Beyond the Buzz features a collection of articles that highlight the dynamic pace of innovation and the creative ways technology is being used—across all industries—and how this is both a challenge and opportunity for businesses.

Boulanger kickstarts its Big City Stores with New Concept

French retailer Boulanger’s traditional success has been a big-box formula in suburban areas where real estate is reasonably priced. Using technology, they have been able to replicate the large store experience in small, chic city stores.

Digital Customer Experience: New Approach to the Connected Customer

Even as technology tries to bring customers closer, digitization in our society has led to reduced personal contact, and has implications on how our brand is represented and received. Building relationships that move past the transactional is key.

VUCA Architecture

Volatile, uncertain, complex, and ambiguous. These are the factors under which a modern company needs to survive. How can an organization cope with a new paradigm that differs so much from the “planned, managed, test, and schedule” form of management?

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