Transformation: the enabler for innovation and competitive differentiation

By Sourabh Dhariwal

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Transformation is not just about optimisation, it is also the enabler for innovation and competitive differentiation for businesses

Even before the global pandemic, organisations were having difficulty in addressing the changing environment, adapting the business to meet the changing consumer preferences, and making a more streamlined and digital corporate backbone to serve the customers more effectively. COVID 19 added further uncertainty and disruption and further compelled organisations to be more flexible and adapt with the changing environment.

Organisations have had difficulty in addressing a changing environment and adapting to meet changing consumer preferences, to create a more streamlined and digital corporate backbone, even before the added complexity of a global pandemic. COVID19 created further uncertainty and disruptions, compelling organisations to become flexible in order to adapt to an ever-changing environment.

In this climate of unprecedented disruption, business leaders are naturally seeking ways to transform to achieve a greater resilience and flexibility. Just like trees caught in a storm, organisations need to be able to flex, respond, hold their ground and then go on to thrive.

There are four prominent forces for change which is prompting business leaders and enterprises to rethink, rework and reinvent the status quo.

Rise of Digital Economy:  The rapid rate of digital change requires organisations to innovate, provide and deliver products and services at a faster pace. Larger enterprise ecosystems aid in meeting these demands by expanding the capacities of any single enterprise with intensified cooperation across suppliers, partners and customers. Increasing speed of new:  To keep up with the accelerating cycle of technological innovation, enterprises must focus on their core business by streamlining their operations and divesting conglomerate enterprise structures. Post-Pandemic World:  Business disruptions caused by the COVID19 pandemic have laid the foundation for a new corporate reality, comprised of enhanced business resilience, redefined work paradigms, and adaption to changed consumer habits.  Call for a green future:  The detrimental consequences of global warming increasingly threaten the international community. To effectively navigate the climate crisis, organizations need to support mitigating actions and must become climate-conscious. They can do this by embedding “by design” sustainability in their products, services, and company-mindset.

Traditional transformation priorities are inadequate to guide change. Organisations today are faced with the need to drive standardisation, simplification, and automation of their business processes in order to transform their business as part of their journey towards digitisation.

The challenges they face include a need to:

  • Digitise and automate processes and increase performance
  • Support a future lean organisation
  • Support globalisation of operations
  • Improve data & analytics capabilities
  • Simplify & harmonise business processes
  • Simplify the IT landscape

You need the right partner to help you address all these challenges.

At Capgemini, we help our clients build an organisation that is digital at its core and enable them to be tech-driven, data-powered, agile, empowering, and sustainable in everything they do.

We collaborate with organisations to accelerate their digital transformation through the end-to-end value chain. Our approach is business-led and identifying specific opportunities that can be enabled by faster processing and a more flexible digital core architecture.

Start the transformation journey with a five-step approach:


Step 1: Identifying opportunities and addressing strategic ambitions: We start by working with you to define your transformation ambitions and to identify the levers you can use to secure these ambitions. We highlight sector-specific opportunities to create a business case that encompasses not only the customers you already have, but the ones you want to have, and we identify opportunities for new market offerings, increased shareholder value and more positive market perceptions.

Step 2: End-to-end maturity assessment: Recognizing that transformation is far more than a technology change, we assess both the obstacles and accelerators in adopting an organisational culture capable of driving transformation. We assess the future direction of operating, data, and IT models using our maturity grids by process and identify improvement opportunities.

Step 3: Defining target models: With our comprehensive library of transformation use cases, benchmark database, and demonstrators, we explore transformation opportunities that can be realised with a digital solution. This precisely identifies all the implications for your target operating model, and for your route to maturity and renewability. It’s an industrialised and packaged approach adapted to the specific needs of each client, using design thinking and our unique D-GEM methodology.

Step 4: Building the roadmap and business case: To help you find your True North as an organization and navigate current and future market volatility, we provide a detailed roadmap and business strategy. We guide you in detailing the transformation and building the business case. We will design the governance, organisation and processes you need, and anticipatethe implications for your business processes across all functions. Recognising that transformation is ultimately facilitated by people, we will deploy our New Change Deal methodology which fosters employee engagement during the transformation process.

Step 5: Unifying stakeholders for sign off: To make sure your key stakeholders agree on what they want, the rationale for change, and their own unique roles in making it happen, we help you to align your stakeholders for full buy-in and sign-off. We use highly customised assessments, built around the people in your business that will drive change. This enables you to start the program in the right direction and maintain momentum over the whole project. Transformation may seem like a big and daunting task, but when broken down into pragmatic steps, it can be successfully achieved.

Strategy is crucial when implementing change, and creating the future you want. Ensuring you have the right partner to look at transformation holistically for your business will result in successful digital transformation, one that revolves around efficiency and growth.


Sourabh Dhariwal

Senior Director | Capgemini Invent
Mobile: +61 490 103 386 

Mike Welch

Senior Director | Capgemini Invent
Mobile: +61 435 961822

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