{"id":629685,"date":"2019-10-22T13:23:00","date_gmt":"2019-10-22T13:23:00","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=client-story&p=780217"},"modified":"2026-01-20T08:47:40","modified_gmt":"2026-01-20T08:47:40","slug":"datenstrategie-datenqualitat-ing","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/at-de\/news\/client-stories\/datenstrategie-datenqualitat-ing\/","title":{"rendered":"Value-adding data strategy – Data quality as a growth driver"},"content":{"rendered":"\n
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<\/div>
Kundengeschichte<\/span><\/div><\/div>
\"capgemini-invent\"\"capgemini-invent\"<\/div><\/div><\/div>

Wertsch\u00f6pfende Datenstrategie \u2013 Datenqualit\u00e4t als Wachstumstreiber<\/h1><\/div>
Download Kundenprojekt<\/span>977 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
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F\u00fcr ein nachhaltiges Interesse an Datenqualit\u00e4t ist der Business Case f\u00fcr Datenqualit\u00e4t wichtig: \u201eWas gewinnen wir mittels einer Datenqualit\u00e4tsorganisation? Diese Perspektive f\u00fchrt zu einer wirkungsorientierten \u00dcberwachung und Steuerung von Datenproblemen.<\/p>\n\n\n\n

Data Quality Management bei der ING<\/strong><\/h2>\n\n\n\n
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Die Bankenindustrie muss sich an immer detailliertere Vorschriften halten und die steigenden Erwartungen der Kunden hinsichtlich des Service-Levels erf\u00fcllen.<\/p>\n\n\n\n

Daher werden innerhalb von ING neue Initiativen wie Transaktionsanalyse f\u00fcr die pr\u00e4diktive Beratung entwickelt, was voraussetzt, dass das Datenmanagement (Qualit\u00e4t)<\/strong> auch auf die n\u00e4chste Ebene kommt.<\/p>\n\n\n\n

Dies ist eine Herausforderung, vor allem in einem Bereich wie dem Gro\u00dfkundengesch\u00e4ft, wo Produkte und Dienstleistungen heterogen sind, und auch die zugrunde liegenden Daten. Vor diesem Hintergrund haben wir einen ma\u00dfgeschneiderten Ansatz entwickelt, der die Datenqualit\u00e4t durch Eigenverantwortung und Monetarisierung n\u00e4her an die Gesch\u00e4ftsagenda anpasst.<\/p>\n\n\n\n

Welche Vorteile sich dadurch ergeben und welche im Zuge der Kooperation tats\u00e4chlich realisiert werden konnten, lesen Sie in der Success Story<\/strong><\/a>.
Haben Sie weitere Fragen? Dann kontaktieren Sie gerne unseren Experten Ulrich Windheuser.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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PDF-Download der Success Story<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

The banking industry must adhere to ever more detailed regulations and meet the increasing expectations of customers in terms of service levels. 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