Tier 1 automotive suppliers need more than just innovative ideas – it’s also essential to be able to identify the best business models for implementing them. Moving to a new business model is a non-trivial task, which should only be undertaken when the model is known to be viable. Landscape Analysis is a robust and proven approach to comparing different ways of using an innovation by considering how much value it can provide in each context, and assessing the capabilities it can offer in each case against requirements identified by market research. This enables Tier 1s to choose viable business models to leverage innovations and move forward with comprehensive knowledge of the conditions for success.