Finding the truth in your data

Communication companies were among the earliest adopters of business analytics for internal and external metrics to manage and drive their business. Over time, divestures, mergers and acquisitions have resulted in a complicated metric-ecosystem that often includes a combination of highly and loosely regulated set of data platforms and information delivery outlets within the enterprise. Regardless of the genealogy of this problem, companies face the issue of determining, evangelizing and regulating a “single and complete version of the truth” that is widely accepted across the enterprise for decision making.