Scrum7 is organized around two themes to demonstrate the power of technology in enhancing performance and experience. While the start-ups will focus on team performance and fan experience, applications of these technologies are far reaching across industries.

Performance

From the point of view of a sports team, how technology can provide new tools and processes to improve performance.

Experience

From the point of view of the audience, how technology enhances fan experience, both at the venue and across broadcasting platforms.