Scrum7 is organized around two themes to demonstrate the power of technology in enhancing performance and experience. While the start-ups will focus on team performance and fan experience, applications of these technologies are far reaching across industries.

Performance
From the point of view of a sports team, how technology can provide new tools and processes to improve performance.
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Experience
From the point of view of the audience, how technology enhances fan experience, both at the venue and across broadcasting platforms.
