NYC- Kara Swisher on Where the Long Symbiotic Relationship of Tech & Media Might End Up

Kara Swisher has watched the rise of tech and the fall of media since the arrival of the Internet in the mid-1990s. Her prominent perch as a well-known tech journalist means she knows better than almost anyone how entangled the two industries are. Tech companies on the Internet blasted away the information distribution monopolies of the old media and their advertising business models, but after a desperate couple decades floundering to transition to the online world and groping for sustainable business models, the media industry arguably may be heading into a future where it could stabilize and even thrive. The crazy cacophony of social media and fake news is raising the value of good journalism and other media that you can trust. Subscription models for written journalism on the web and visual streaming media show promise and could scale to large global audiences.

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Kara lays out that story and make a definitive analysis of what’s going on today and in the future. Her storied career covering the tech business began with the Washington Post and Wall Street Journal. She regularly interviewed the top tech titans and media moguls at her “D: All Things Digital” conference that she co-founded with Walt Mossberg. She’s gone on to co-found Recode, acquired by Vox. And she is now an opinion columnist for the New York Times.

Join us at the next What’s Now: New York as we talk about the past, present, and future of the symbiotic relationship between the media and tech businesses. Our host is Peter Leyden, a classmate of Kara’s at Columbia University Graduate School of Journalism. They have tracked the tech story from complementary angles and may have different thoughts about its future – as you may as well. Arrive early at Capgemini’s Applied Innovation Exchange to meet your peers for drinks and food, and stay after to network.