Barriers to acceptance—the cars are too expensive, their range and durations are still limited, and battery charging takes too long—continue to inhibit a significant growth in sales of electric vehicles.

Why aren’t electric cars (EVs) more popular among consumers? What would it take to move the needle on the scale to more sales? Nearly half of consumers (43%) say that charging or exchanging the battery would have to be as quick and easy as filling up the tank with gasoline. Nearly as many say that the electric vehicles would have to be as cheap as their gas counterparts. But despite their lukewarm enthusiasm, consumers do see electric vehicles making important contributions to improving the environment: nearly 50% anticipate more use of EVs for public and commercial transport.