{"id":5987,"date":"2023-02-21T05:09:00","date_gmt":"2023-02-21T05:09:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=story&#038;p=520519"},"modified":"2025-04-01T05:14:01","modified_gmt":"2025-04-01T05:14:01","slug":"valor-de-los-residuos","status":"publish","type":"story","link":"https:\/\/www.capgemini.com\/ar-es\/news\/inside-stories\/valor-de-los-residuos\/","title":{"rendered":"Valor de los residuos"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-bleed-banner undefined\"><div class=\"hero-bleed-mp-banner undefined no-overlay  is-image has-card \" data-hero-bleed-attributes=\"{&quot;authorName&quot;:null,&quot;authorImgURL&quot;:&quot;\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png&quot;,&quot;cglogo&quot;:&quot;&quot;,&quot;showHeroCard&quot;:true,&quot;isLongTitle&quot;:false,&quot;showCareerFields&quot;:false,&quot;careerFormActionLink&quot;:&quot;&quot;,&quot;isCareerSearchBtnOpenNewTab&quot;:false,&quot;heroImgURL&quot;:&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg&quot;,&quot;heroImgID&quot;:523157,&quot;heroImgPosX&quot;:0.5,&quot;heroImgPosY&quot;:0.5,&quot;heroTabImgURL&quot;:null,&quot;heroTabImgPosX&quot;:0.5,&quot;heroTabImgPosY&quot;:0.5,&quot;heroMobImgURL&quot;:null,&quot;heroMobImgPosX&quot;:0.5,&quot;heroMobImgPosY&quot;:0.5,&quot;isHeroMediaFullScreen&quot;:false,&quot;heroMediaType&quot;:&quot;image&quot;,&quot;heroVideoColor&quot;:&quot;light&quot;,&quot;navMenuTextColor&quot;:&quot;black&quot;,&quot;navMenuPosition&quot;:&quot;no-overlay&quot;,&quot;isHomePage&quot;:false,&quot;showBrandLogoImg&quot;:true,&quot;enableVideoCTA&quot;:false,&quot;videoCTAOpenInNewTab&quot;:false,&quot;enableVideoAutoplay&quot;:true,&quot;termId&quot;:19,&quot;primaryTag&quot;:&quot;Environment&quot;,&quot;primaryTagSlug&quot;:&quot;environment&quot;,&quot;blockId&quot;:&quot;874442ee-7a1a-40d9-97d5-be23e2881480&quot;,&quot;authorImgID&quot;:null}\"><div class=\"hero-image d-block \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><img decoding=\"async\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste.jpg\" alt=\"\"\/><\/picture><\/div><div class=\"header-line hero-bg-shape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-6 col-lg-6\"><div class=\"content-box-wrapper\"><div class=\"content-box is-short centralized\"><span class=\"title-tag story-title-tag\">Environment<\/span><h1 class=\"title\">Valor de los residuos<\/h1><p class=\"description\">C\u00f3mo nuestros equipos crearon una aplicaci\u00f3n para impulsar el reciclaje de desechos pl\u00e1sticos en el sudeste asi\u00e1tico<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"modal fade ytmodal\" id=\"videoModal874442ee-7a1a-40d9-97d5-be23e2881480\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"videoModalLabel\" aria-hidden=\"true\"><div class=\"modal-dialog modal-dialog-centered modal-lg\"><div class=\"modal-content\"><button type=\"button\" class=\"close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><div class=\"modal-body\"><div class=\"ratio ratio-16x9\"><div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" src=\"\" id=\"video\" allowscriptaccess=\"always\" allow=\"autoplay\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/news\/inside-stories\/valor-de-los-residuos\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/news\/inside-stories\/valor-de-los-residuos\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Keziah Quek de Capgemini explica c\u00f3mo su equipo dise\u00f1\u00f3 una aplicaci\u00f3n para &#8220;Uberizar&#8221; el reciclaje de desechos pl\u00e1sticos en el sudeste asi\u00e1tico.<\/h2><p class=\"intro-para-content\">Cuando una empresa de reciclaje l\u00edder en Malasia se acerc\u00f3 a Capgemini en busca de una soluci\u00f3n para aumentar el pl\u00e1stico que les llegaba para reciclar, nuestro equipo ide\u00f3 una verdadera innovaci\u00f3n y un gran ejemplo de c\u00f3mo la visi\u00f3n combinada con la tecnolog\u00eda puede marcar una gran diferencia en el mundo a nuestro alrededor.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-section--careers-info\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video section\" src=\"https:\/\/www.youtube.com\/embed\/GckZ2YStwBE\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><\/h4><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-un-momento-de-iluminacion\">Un momento de iluminaci\u00f3n<\/h2>\n\n\n\n<p>Para Keziah Quek, responsable de ecosistemas y sostenibilidad en Applied Innovation Exchange de Capgemini y directora de proyectos, fue uno de esos momentos de iluminaci\u00f3n que solo ocurren unas pocas veces en una carrera.&nbsp;<br>&nbsp;<br>La empresa de reciclaje de Malasia, Heng Hiap Industries, acababa de compartir con Capgemini su idea de &#8216;Uberizar&#8217; la recolecci\u00f3n de desechos pl\u00e1sticos en la regi\u00f3n, transformando los servicios locales a trav\u00e9s de la innovaci\u00f3n aplicada.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=556&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg?w=556&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Keziah_03A.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h4 class=\"titlewithoutLink\" data-maxlength=\"144\"><\/h4><p class=\"box-text\" data-maxlength=\"600\">\u201cMi primera reacci\u00f3n fue &#8216;\u00a1guau!&#8217;\u201d, dice Keziah, \u201cVimos de inmediato c\u00f3mo esta idea podr\u00eda tener un impacto. \u00bfY la mejor parte? Sab\u00edamos que nuestro cliente no era un reci\u00e9n llegado a este campo. Este era el director ejecutivo de una empresa de reciclaje de pl\u00e1sticos que ten\u00eda la escala, la experiencia y la posici\u00f3n en el mercado para remodelar toda la industria\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-dando-forma-al-proyecto\">Dando forma al proyecto<\/h2>\n\n\n\n<p>Keziah y el equipo r\u00e1pidamente se pusieron al d\u00eda. \u201cEl cliente nos inform\u00f3 que el reciclaje informal de desechos pl\u00e1sticos en la regi\u00f3n fue facilitado principalmente por recolectores individuales a trav\u00e9s de transacciones de l\u00e1piz y papel, de persona a persona. Nuestro objetivo era aumentar la calidad y el rendimiento del pl\u00e1stico que llega a nuestro cliente para ser procesado\u201d.<\/p>\n\n\n\n<p>Con esto surgi\u00f3 una visi\u00f3n para crear una econom\u00eda verdaderamente &#8220;circular&#8221; para el pl\u00e1stico en la que el material permanece fuera del suelo y se reutiliza continuamente, eliminando los desechos y la contaminaci\u00f3n.<\/p>\n\n\n\n<p>\u201cEstaba realmente emocionado por la amplitud de esta ambici\u00f3n\u201d, dice Keziah. &#8220;Nos dimos cuenta de que conten\u00eda una idea muy importante: para impulsar la demanda de una econom\u00eda circular, debe involucrar a los consumidores conscientes del medio ambiente&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alcance-de-la-solucion\">Alcance de la soluci\u00f3n<\/h2>\n\n\n\n<p>Sobre la base de entrevistas con las partes interesadas clave, el equipo identific\u00f3 los principales desaf\u00edos. &#8220;Sab\u00edamos que una aplicaci\u00f3n era parte de la soluci\u00f3n porque la mayor\u00eda de los recolectores de pl\u00e1stico informales tienen tel\u00e9fonos inteligentes y, por supuesto, los consumidores conscientes del medio ambiente se sienten c\u00f3modos con las aplicaciones&#8221;.<br>&nbsp;<br>Sin embargo, uno de los principales obst\u00e1culos que impidi\u00f3 que estos consumidores actuaran de acuerdo con sus valores fue que el reciclaje puede ser una actividad poco sencilla: no sab\u00edan a d\u00f3nde iba el pl\u00e1stico que reciclaban y no pod\u00edan ver el impacto. de sus esfuerzos.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h4 class=\"titlewithoutLink\" data-maxlength=\"144\">Una elecci\u00f3n pro-planeta<\/h4><p class=\"box-text\" data-maxlength=\"600\">\u201cNuestra aplicaci\u00f3n necesitaba brindarles a los consumidores una forma de tomar decisiones favorables al planeta de manera conveniente y con solo unos pocos toques\u201d, explica Keziah. \u201cPara los recolectores, la aplicaci\u00f3n proporcionar\u00eda un flujo constante de trabajos y pl\u00e1stico de mayor calidad, lo que significa que tendr\u00edan que buscar menos\u201d.<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=556&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg?w=556&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Pro-Planet.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Keziah.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">R\u00e1pido y sencillo<\/h3><p class=\"box-text\" data-maxlength=\"600\">El equipo gener\u00f3 ideas de funciones, con el equipo t\u00e9cnico asesorando sobre lo que era posible, y trabajando con el cliente para ser pr\u00e1cticos y limitar la cantidad de funciones de la aplicaci\u00f3n que posiblemente podr\u00edan construirse en unos pocos meses. Se planearon otras caracter\u00edsticas en iteraciones futuras. &#8220;Tambi\u00e9n nos esforzamos por mantener el dise\u00f1o simple, utilizando un enfoque de &#8216;producto m\u00ednimo viable&#8217; (MVP), tambi\u00e9n fue importante para eliminar el riesgo de una soluci\u00f3n digital como esta&#8221;, dice Keziah.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-incorporando-la-gamificacion-desde-el-principio\">Incorporando la gamificaci\u00f3n desde el principio<\/h2>\n\n\n\n<p>El equipo invit\u00f3 a Marigo Raftopoulos, quien tiene un doctorado en gamificaci\u00f3n y asesora a consultor\u00edas, empresas emergentes y universidades sobre los fundamentos y estrategias de la gamificaci\u00f3n, para consultar sobre el proyecto.<\/p>\n\n\n\n<p>\u201cRealmente disfrut\u00e9 involucrar a Marigo en este proyecto, porque nos ense\u00f1\u00f3 c\u00f3mo integrar la gamificaci\u00f3n desde el principio. Realmente implica comprender la psicolog\u00eda y la motivaci\u00f3n de los usuarios. Por ejemplo, los clientes conscientes del medio ambiente pueden estar motivados por el deseo de hacer p\u00fablicos sus valores pro-planeta y quieren compartir su impacto en las redes sociales, mientras ganan insignias y puntos\u201d, dice Keziah.<\/p>\n\n\n\n<p>Los aspectos de la gamificaci\u00f3n planeados para la aplicaci\u00f3n fomentan espec\u00edficamente ciertas interacciones, contin\u00faa explicando. \u201cCuando el consumidor pasa el pl\u00e1stico al recolector, el recolector utilizar\u00e1 la aplicaci\u00f3n para revisar la calidad de los materiales. Esta evaluaci\u00f3n informa cu\u00e1ntos puntos obtiene el consumidor, lo que los motiva a dar a los recolectores pl\u00e1stico de mejor calidad\u201d.<\/p>\n\n\n\n<p>Adem\u00e1s, la aplicaci\u00f3n facilitar\u00e1 que los consumidores con conciencia ecol\u00f3gica vean los beneficios de sus acciones. \u201cEn el futuro, nos encantar\u00eda poder mostrar a los usuarios que el pl\u00e1stico que reciclaron se ha convertido en un objeto cotidiano, como una silla o una maceta\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-superando-desafios\">Superando desaf\u00edos<\/h2>\n\n\n\n<p>\u201cLo m\u00e1s destacado para m\u00ed fue poder cocrear una soluci\u00f3n innovadora con el cliente junto con expertos de Capgemini de varios equipos y regiones, todos los cuales tienen diferentes procesos y estilos de trabajo\u201d, dice Keziah.<\/p>\n\n\n\n<p>\u201cCOVID-19 nos oblig\u00f3 a construir confianza y alineaci\u00f3n, dejando espacio para la resoluci\u00f3n creativa de problemas, utilizando m\u00e9todos de colaboraci\u00f3n remotos y virtuales. El equipo se uni\u00f3 muy r\u00e1pidamente gracias a nuestro compromiso de construir una soluci\u00f3n pro-planeta.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_value-from-waste_Heng-Hiap.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mb24LearningSlider\" data-maxlength=\"88\">Un objetivo compartido<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEste proyecto fue un gran ejemplo de colaboraci\u00f3n, no solo entre los equipos internos y el cliente, sino tambi\u00e9n con la participaci\u00f3n de expertos del ecosistema m\u00e1s amplio. Todos trabajaron juntos con un objetivo en mente: llevar la visi\u00f3n del cliente, mejorar el medio ambiente y apoyar una econom\u00eda circular.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Historias inspiradoras<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"\/ar-es\/news\/inside-stories\/cazando-dragones\/\" aria-label=\"Cazando dragones\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png\" alt=\"\" style=\"object-position: 58% 27%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Proyectos que dan forma al futuro<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/ar-es\/news\/inside-stories\/cazando-dragones\/\" aria-label=\"Cazando dragones\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Cazando dragones<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Sarah Gon\u00e7alves no siempre fue ingeniera de datos. Comenz\u00f3 su carrera como arque\u00f3loga, desenterrando los secretos del pasado en sitios de toda Francia antes de volver a capacitarse como ingeniera de datos.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/ar-es\/news\/inside-stories\/sostenibilidad-en-una-maravilla-natural-mediante-ia\/\"  aria-label=\"Mantener una maravilla nacional con IA\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Ambiente<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/ar-es\/news\/inside-stories\/sostenibilidad-en-una-maravilla-natural-mediante-ia\/\"  aria-label=\"Mantener una maravilla nacional con IA\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Mantener una maravilla nacional con IA<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/ar-es\/news\/inside-stories\/construyendo-puentes\/\"  aria-label=\"Construyendo puentes\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png\" alt=\"\" style=\"object-position: 41% 30%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Vida en Capgemini<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/ar-es\/news\/inside-stories\/construyendo-puentes\/\"  aria-label=\"Construyendo puentes\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Construyendo puentes<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><br \/>\n<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Keziah Quek de Capgemini explica c\u00f3mo su equipo dise\u00f1\u00f3 una aplicaci\u00f3n para &#8220;Uberizar&#8221; el reciclaje de desechos pl\u00e1sticos en el sudeste asi\u00e1tico.<\/p>\n","protected":false},"author":26,"featured_media":505492,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","featured_focal_points":"","gsap_animation":0},"tags":[],"story-theme":[19],"class_list":["post-5987","story","type-story","status-publish","has-post-thumbnail","hentry","story-theme-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valor de los residuos | Capgemini<\/title>\n<meta name=\"description\" content=\"C\u00f3mo nuestros equipos crearon 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