{"id":514998,"date":"2024-01-22T14:12:19","date_gmt":"2024-01-22T14:12:19","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=514998"},"modified":"2025-04-01T10:28:59","modified_gmt":"2025-04-01T10:28:59","slug":"lo-que-le-importa-al-consumidor-de-hoy-2024","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","title":{"rendered":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/What-matters-to-todays-consumer.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Final-Web-Version-Report-Consumer-Trends-2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/Final-Infographic-Consumer-Trends-2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descarga la infografia<\/span><span class=\"type\">6 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=983517\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=983517&amp;text=What%20matters%20to%20today%E2%80%99s%20consumer%3A%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=983517&amp;text=What%20matters%20to%20today%E2%80%99s%20consumer%3A%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>En este informe del <a href=\"\/mx-es\/insights\/instituto-de-investigacion-capgemini\/\">Instituto de Investigaci\u00f3n Capgemini<\/a>, Lo que le importa al consumidor de hoy: seguimiento del comportamiento del consumidor 2024 para las industrias de productos de consumo y retail, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.<\/p>\n\n\n\n<p>Centramos esta tercera entrega de nuestra serie de investigaci\u00f3n anual en cinco temas relacionados con el comportamiento del consumidor. Lo que descubrimos es que muchas de las tendencias de nuestro informe de 2023 han persistido, especialmente porque los consumidores contin\u00faan expresando preocupaci\u00f3n por su situaci\u00f3n financiera personal en medio de una inflaci\u00f3n creciente. Sin embargo, desde un punto de vista optimista, esta preocupaci\u00f3n ha disminuido significativamente en los \u00faltimos doce meses, ya que la proporci\u00f3n de consumidores encuestados que temen que sus finanzas personales empeoren en los pr\u00f3ximos 6 a 9 meses cay\u00f3 del 80% al 43%.<\/p>\n\n\n\n<p>Adem\u00e1s, a medida que la IA generativa crea retos en todas las industrias, su impacto en los comportamientos de compra de los consumidores tambi\u00e9n se hace sentir. Analizamos las formas en que los consumidores utilizan y adoptan esta tecnolog\u00eda dentro de diferentes cohortes demogr\u00e1ficas.<\/p>\n\n\n\n<p>Tambi\u00e9n exploramos el aumento del comercio social, as\u00ed como la mayor preocupaci\u00f3n de los consumidores en torno a cuestiones como la sostenibilidad, el origen del producto, las pr\u00e1cticas comerciales y m\u00e1s. Finalmente, examinamos qu\u00e9 constituye una experiencia de compra positiva en la era posdigital. Concluimos este informe con acciones clave que las marcas y los minoristas deben tomar en cuenta para gestionar y adaptarse a los cambios continuos en el comportamiento del consumidor.<\/p>\n\n\n\n<p>Descarga el informe completo para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo evolucionar\u00e1 el comportamiento del consumidor en el futuro.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 24f82b52-9c77-4fa3-b214-784a1cee290c\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire2\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"NRF 2024\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNRF 2024\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Estamos entusiasmados de compartir las tecnolog\u00edas que transformar\u00e1n la industria.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEstamos entusiasmados de compartir las tecnolog\u00edas que transformar\u00e1n la industria.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Leer m\u00e1s sobre NRF 2024\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"\/ar-es\/news\/events\/capgemini-at-nrf\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLeer m\u00e1s\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/10\/NRF-2024-web-banner.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Otras lecturas<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries-3.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy\/\" aria-label=\"Lo que le importa al consumidor de hoy\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">CRI report<\/div>\n                                <h3 class=\"card-title\">Lo que le importa al consumidor de hoy<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":514999,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"106518c1-9607-4ba5-afaa-c50cda240a15\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[239],"brand":[350],"service":[100],"industry":[122],"partners":[],"content-group":[],"class_list":["post-514998","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-customer-first","brand-capgemini-research-institute","service-customer-experience","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 | Capgemini<\/title>\n<meta name=\"description\" content=\"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail\" \/>\n<meta property=\"og:description\" content=\"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T10:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\",\"name\":\"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg\",\"datePublished\":\"2024-01-22T14:12:19+00:00\",\"dateModified\":\"2025-04-01T10:28:59+00:00\",\"description\":\"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/\",\"name\":\"Capgemini Argentina\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 | Capgemini","description":"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","og_locale":"es_MX","og_type":"article","og_title":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail","og_description":"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.","og_url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","og_site_name":"Capgemini Argentina","article_modified_time":"2025-04-01T10:28:59+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","name":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/ar-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg","datePublished":"2024-01-22T14:12:19+00:00","dateModified":"2025-04-01T10:28:59+00:00","description":"En este informe del Instituto de Investigaci\u00f3n Capgemini, analizamos m\u00e1s de cerca c\u00f3mo el comportamiento del consumidor est\u00e1 cambiando y los factores que lo est\u00e1n moldeando.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#primaryimage","url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg","contentUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/ar-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/ar-es\/#website","url":"https:\/\/www.capgemini.com\/ar-es\/","name":"Capgemini Argentina","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"theme_term_info":[{"id":239,"name":"Customer first"}],"industry_term_info":[{"id":122,"name":"Retail"}],"services_term_info":[{"id":100,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[{"id":350,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":350,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Argentina","logo":""},"keywords":[],"dateCreated":"2024-01-22T14:12:19Z","datePublished":"2024-01-22T14:12:19Z","dateModified":"2025-04-01T10:28:59Z"},"rendered":"<meta name=\"parsely-title\" content=\"Lo que le importa al consumidor de hoy: Seguimiento del comportamiento del consumidor 2024 para las Industrias de productos de consumo y retail\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2024\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-01-22T14:12:19Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Argentina","distributor_original_site_url":"https:\/\/www.capgemini.com\/ar-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2024\/01\/What-matters-to-todays-consumer.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/514998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/514998\/revisions"}],"predecessor-version":[{"id":517930,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/514998\/revisions\/517930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/media\/514999"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/media?parent=514998"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/tags?post=514998"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight-type?post=514998"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/theme?post=514998"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/brand?post=514998"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/service?post=514998"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/industry?post=514998"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/partners?post=514998"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/content-group?post=514998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}