{"id":510898,"date":"2023-06-19T08:15:00","date_gmt":"2023-06-19T06:15:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=898277"},"modified":"2025-04-01T11:48:01","modified_gmt":"2025-04-01T11:48:01","slug":"ia-creativa-y-generativa","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/ia-creativa-y-generativa\/","title":{"rendered":"IA creativa y generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">IA creativa y generativa<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Informe del Instituto de Investigaci\u00f3n Capgemini<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Final-Web-Version-Report-Creative-Gen-AI.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Final-Infographic-Creative-Gen-AI.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar infograf\u00eda<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=898267\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=898267&amp;text=Digital%20twins%20in%20aerospace\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=898267&amp;text=Digital%20twins%20in%20aerospace\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La IA generativa se est\u00e1 convirtiendo en una parte integral de la vida personal y laboral de muchas personas para actividades que tradicionalmente se consideraban exclusivas de la mente humana, como la generaci\u00f3n de contenido y la lluvia de ideas. En nuestro \u00faltimo informe del <a href=\"\/mx-es\/insights\/instituto-de-investigacion-capgemini\/\">Instituto de Investigaci\u00f3n de Capgemini<\/a>, <strong>Por qu\u00e9 a los consumidores les encanta la IA generativa<\/strong>, exploramos el potencial de la IA generativa, as\u00ed como su recepci\u00f3n por parte de los consumidores y sus esperanzas en torno a ella.<\/p>\n\n\n\n<p>Pero primero, \u00bfqu\u00e9 es la IA generativa? Fundamentalmente, los modelos de IA generativa tienen la capacidad de aprender las propiedades y patrones de los datos para una amplia gama de aplicaciones, desde la creaci\u00f3n de texto, im\u00e1genes y videos en diferentes estilos hasta la generaci\u00f3n de contenido personalizado, lo que permite que las m\u00e1quinas realicen tareas creativas que antes solo pod\u00edan ser completadas por personas. Los diferentes tipos de IA generativa tienen una variedad de casos de uso en texto, imagen, video, audio, chatbots y b\u00fasqueda.<\/p>\n\n\n\n<p>Pero, incluso con el enorme potencial transformador de la IA generativa, existen \u00e1reas de preocupaci\u00f3n que las organizaciones, los consumidores y los reguladores deber\u00e1n trabajar juntos. Estos incluyen un alto nivel de confianza del consumidor en la IA generativa, que a veces puede estar fuera de lugar y dejar a los consumidores vulnerables a amenazas en \u00e1reas como la seguridad, la privacidad y la desinformaci\u00f3n.<\/p>\n\n\n\n<p>A pesar de estas posibles desventajas, est\u00e1 claro que el impacto de la IA generativa ser\u00e1 enorme. Su adopci\u00f3n masiva por parte de los consumidores en un per\u00edodo de tiempo sin precedentes es un indicador de la utilidad de la tecnolog\u00eda en muchas \u00e1reas. Al mismo tiempo, los mecanismos de protecci\u00f3n ser\u00e1n importantes, adem\u00e1s de una precauci\u00f3n razonable. A medida que los consumidores contin\u00faan su viaje con la IA generativa, depende de todos nosotros, incluidas las organizaciones y los reguladores, garantizar que se utilice todo su potencial de manera positiva.<\/p>\n\n\n\n<p>Descarga el informe para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo los consumidores han recibido IA generativa y c\u00f3mo puede desarrollarse su interacci\u00f3n con la tecnolog\u00eda en el futuro.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/cannes.frog.co\/#schedule\" aria-label=\"Leer m\u00e1s sobre Socio oficial de Cannes Lions 2023\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=1000&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=500&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=1000&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=556&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg?w=556&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/2021_10_05-frog_PressRelease-V6.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:76% 44%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/cannes.frog.co\/#schedule\" aria-label=\"Socio oficial de Cannes Lions 2023\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h4 class=\"titlewithLink\" data-maxlength=\"144\">Socio oficial de Cannes Lions 2023<\/h4><\/a><p class=\"box-text\" data-maxlength=\"\">Las marcas est\u00e1n buscando formas de experimentar con la IA generativa. \u00bfQu\u00e9 muestra la investigaci\u00f3n sobre lo que esperan los consumidores? En esta sesi\u00f3n, hablamos sobre los nuevos hallazgos del Instituto de Investigaci\u00f3n Capgemini. En conversaci\u00f3n: Andreas Markdalen, Director Creativo Global de frog y Mark Oost, L\u00edder de Oferta Global AI, An\u00e1lisis y Ciencia de Datos, Capgemini.<\/p><div class=\"box-bottom\"><a aria-label=\"Join us sobre Socio oficial de Cannes Lions 2023\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/cannes.frog.co\/#schedule\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Join us<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-3\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Mantente informado<\/h3><p class=\"description\" data-maxlength=\"210\">Suscr\u00edbete para recibir los \u00faltimos informes del Instituto de Investigaci\u00f3n de Capgemini directamente en tu bandeja de entrada.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Suscribir <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/logo.svg\" alt=\"logo\"\/><\/div><h4 class=\"form-title\">Mantente informado<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_512955_3637730861\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"512955\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"towards-an-european-framework-for-the-ict-profession\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"c761b96a25\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Gracias! Hemos recibido tu formulario.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lo sentimos, el env\u00edo del formulario fall\u00f3. Int\u00e9ntalo de nuevo.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG512955 = {\"512955\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Otras lecturas<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/tecnologias-cuanticas\/\" target=\"\" aria-label=\"Tecnolog\u00edas cu\u00e1nticas\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Capgemini_CRI_Report_Quantum-technologies.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Capgemini_CRI_Report_Quantum-technologies.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Capgemini_CRI_Report_Quantum-technologies.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Tecnolog\u00edas cu\u00e1nticas<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">C\u00f3mo preparar tu organizaci\u00f3n para una ventaja cu\u00e1ntica ahora<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/conversaciones-para-manana-5\/\" target=\"\" aria-label=\"Conversaciones para ma\u00f1ana #5\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Conversaciones para ma\u00f1ana #5<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Respira (in)novaci\u00f3n: descubre innovaciones que importan<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/experiencias-inmersivas\/\" target=\"\" aria-label=\"Inmersi\u00f3n total\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Inmersi\u00f3n total<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">C\u00f3mo las experiencias inmersivas y el metaverso benefician la experiencia y las operaciones del cliente<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":287,"featured_media":520156,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7360be7d-7c55-4413-a3aa-938f1cbac098\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":67,"primary_term":"Data and 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