{"id":508663,"date":"2023-02-21T13:26:30","date_gmt":"2023-02-21T13:26:30","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=508663"},"modified":"2025-04-01T10:36:53","modified_gmt":"2025-04-01T10:36:53","slug":"competir-en-la-era-de-los-supermercados-centrados-en-el-cliente","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","title":{"rendered":"Competir en la era de los supermercados centrados en el cliente"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 23%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Competir en la era de los supermercados centrados en el cliente<\/h1><\/div><h2 class=\"reasearchInsightTitle\">El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/Digital-Grocery-Offer_PoV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download point of view<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Emerger de este cambio es una oportunidad \u00fanica en una generaci\u00f3n para dar un salto hacia adelante; para que las tiendas de comestibles no solo superen los desaf\u00edos de hoy, sino que reinventen fundamentalmente el papel que desempe\u00f1an en la vida de los clientes a medida que avanzan hacia el ma\u00f1ana.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Para que las tiendas de comestibles sigan siendo competitivas hoy en d\u00eda, se requiere una agilidad incesante. Durante a\u00f1os, la atenci\u00f3n se centr\u00f3 en hacer que las tiendas fueran visualmente atractivas, luego, de la noche a la ma\u00f1ana, en la primavera de 2020, eso cambi\u00f3: proporcionar una experiencia en l\u00ednea fluida de repente se hizo indispensable. Ahora, los minoristas compiten para encontrar formas innovadoras de fusionar las experiencias en l\u00ednea y en persona en nuevas formas de compras sin interrupciones, al mismo tiempo que cumplen con las crecientes expectativas de los clientes. A medida que se desmoronan las barreras geogr\u00e1ficas, las tiendas de comestibles ahora compiten con cadenas, tiendas especializadas, agricultores locales y mercados en una escala nunca antes vista. Los clientes conectados de hoy tienen m\u00e1s opciones de comestibles que nunca, y lo saben.<\/p>\n\n\n\n<p>La buena noticia para los tenderos es que la demanda no va a desaparecer pronto. Las personas a\u00fan aprecian el acceso a una variedad de alimentos y art\u00edculos b\u00e1sicos para el hogar frescos, saludables, seguros y de origen sostenible. Pero, lo que vemos ahora es c\u00f3mo han cambiado las reglas del juego:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 40% de los compradores actuales de comestibles en l\u00ednea planean continuar comprando todos sus comestibles y art\u00edculos esenciales para el hogar en canales digitales.<\/li>\n\n\n\n<li>La elecci\u00f3n importa cada vez m\u00e1s, con formas de comprar comestibles y art\u00edculos para el hogar que abarcan en l\u00ednea, suscripciones, aplicaciones de entrega, mercados y ventas directas al consumidor.<\/li>\n\n\n\n<li>Los clientes est\u00e1n menos interesados en aceptar sustituciones de productos agotados.<\/li>\n\n\n\n<li>Los clientes son sensibles al precio: el 56% de los consumidores son m\u00e1s conscientes de los costos en 2021, y el 26 % desea ahorrar dinero y experimentar una mejor calidad.<\/li>\n<\/ul>\n\n\n\n<p>\u00bfC\u00f3mo est\u00e1n ganando los tenderos la agilidad para competir en esta nueva era? Poniendo lo digital en el centro de sus operaciones. Nuestro punto de vista, \u201cDigital Core for Grocery\u201d, explora los avances que son posibles con la agilidad a\u00f1adida de un n\u00facleo digital. Desde proporcionar una resiliencia sin precedentes en las redes de suministro hasta ayudar a los minoristas a reinventar las experiencias de compra centradas en el cliente, lo digital est\u00e1 cambiando la cara de los supermercados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-connect-with-our-experts\"><strong>CONNECT WITH OUR EXPERTS:<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/john_waymire.jpg?w=200\" alt=\"\" class=\"wp-image-509609\" srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/john_waymire.jpg 200w, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/john_waymire.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<p><strong>John Waymire,&nbsp;<\/strong>Executive Vice President, CPR and Wholesale Distribution, Capgemini<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/waymire\/\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-509610\" style=\"width:38px;height:38px\" srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/LinkedIn-1.png 225w, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/LinkedIn-1.png?resize=150,150 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/josean_mendez.jpg\" alt=\"\" class=\"wp-image-509611\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/josean_mendez.jpg 400w, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/josean_mendez.jpg?resize=150,150 150w, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/josean_mendez.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p><strong>Josean Mendez,&nbsp;<\/strong>Vice President, Global SAP Partner and Ecosystem Lead, Capgemini<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/joseanm\/\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2023\/02\/LinkedIn-1-1.png\" alt=\"\" class=\"wp-image-509613\" style=\"width:43px;height:43px\" srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/LinkedIn-1-1.png 225w, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2023\/02\/LinkedIn-1-1.png?resize=150,150 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/09\/elisabetta-4.jpg\" alt=\"\" class=\"wp-image-635956\" style=\"width:200px;height:200px\"\/><\/figure>\n\n\n\n<p><strong>E<\/strong><strong>lisabetta Spontoni,&nbsp;<\/strong>Vice President, Global Head of SAP Operations, Capgemini<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/elisabetta-spontoni\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/04\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-629642\" style=\"width:50px;height:50px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/09\/Mazza_Lindsey_High-Res-copy_noCrop-e1631861825525.jpg\" alt=\"\" class=\"wp-image-635519\" style=\"width:200px;height:200px\"\/><\/figure>\n\n\n\n<p><strong>Lindsey Mazza,&nbsp;<\/strong>Global Retail Lead,&nbsp;Capgemini<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/lindseymazza\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/04\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-629642\" style=\"width:50px;height:50px\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/09\/Randy-E.jpg\" alt=\"\" class=\"wp-image-639602\" style=\"width:200px;height:200px\"\/><\/figure>\n\n\n\n<p><strong>Randy Evins<\/strong>, Senior Principal \/ Industry Advisor SAP<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.linkedin.com\/in\/randy-evins-9bb1b35\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/testing.capgemini.com\/wp-content\/uploads\/2021\/04\/LinkedIn-1.png\" alt=\"\" class=\"wp-image-629642\" style=\"width:50px;height:50px\"\/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":8685,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f9c94b00-d89b-4aef-a975-556e98956a91\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[100,173],"industry":[112,122],"partners":[],"content-group":[],"class_list":["post-508663","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience","service-digital-core","industry-consumer-products","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competir en la era de los supermercados centrados en el cliente | Capgemini<\/title>\n<meta name=\"description\" content=\"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competir en la era de los supermercados centrados en el cliente\" \/>\n<meta property=\"og:description\" content=\"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T10:36:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\",\"name\":\"Competir en la era de los supermercados centrados en el cliente | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg\",\"datePublished\":\"2023-02-21T13:26:30+00:00\",\"dateModified\":\"2025-04-01T10:36:53+00:00\",\"description\":\"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Competir en la era de los supermercados centrados en el cliente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/\",\"name\":\"Capgemini Argentina\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Competir en la era de los supermercados centrados en el cliente | Capgemini","description":"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","og_locale":"es_MX","og_type":"article","og_title":"Competir en la era de los supermercados centrados en el cliente","og_description":"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.","og_url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","og_site_name":"Capgemini Argentina","article_modified_time":"2025-04-01T10:36:53+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","name":"Competir en la era de los supermercados centrados en el cliente | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/ar-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","datePublished":"2023-02-21T13:26:30+00:00","dateModified":"2025-04-01T10:36:53+00:00","description":"El mercado de las tiendas de comestibles y mercanc\u00edas generales se encuentra en medio de un intenso y prolongado per\u00edodo de transformaci\u00f3n.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#primaryimage","url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","contentUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/ar-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Competir en la era de los supermercados centrados en el cliente"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/ar-es\/#website","url":"https:\/\/www.capgemini.com\/ar-es\/","name":"Capgemini Argentina","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"theme_term_info":[{"id":239,"name":"Customer first"}],"industry_term_info":[{"id":112,"name":"Consumer products"},{"id":122,"name":"Retail"}],"services_term_info":[{"id":100,"name":"Customer experience"},{"id":173,"name":"Digital core"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Competir en la era de los supermercados centrados en el cliente","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Argentina","logo":""},"keywords":[],"dateCreated":"2023-02-21T13:26:30Z","datePublished":"2023-02-21T13:26:30Z","dateModified":"2025-04-01T10:36:53Z"},"rendered":"<meta name=\"parsely-title\" content=\"Competir en la era de los supermercados centrados en el cliente\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/competir-en-la-era-de-los-supermercados-centrados-en-el-cliente\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-02-21T13:26:30Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Argentina","distributor_original_site_url":"https:\/\/www.capgemini.com\/ar-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_Research-and-Insights_Competing-in-the-age-of-customer-centric-grocery.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/508663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/users\/367"}],"version-history":[{"count":7,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/508663\/revisions"}],"predecessor-version":[{"id":517950,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/508663\/revisions\/517950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/media\/8685"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/media?parent=508663"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/tags?post=508663"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight-type?post=508663"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/theme?post=508663"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/brand?post=508663"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/service?post=508663"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/industry?post=508663"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/partners?post=508663"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/content-group?post=508663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}