{"id":36310,"date":"2021-02-18T07:28:36","date_gmt":"2021-02-18T07:28:36","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&p=512487"},"modified":"2025-04-01T14:03:35","modified_gmt":"2025-04-01T14:03:35","slug":"el-reto-de-la-entrega-en-la-ultima-milla","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-reto-de-la-entrega-en-la-ultima-milla\/","title":{"rendered":"El reto de la entrega en la \u00faltima Milla"},"content":{"rendered":"\n
\"\"<\/picture><\/div>
<\/div>
Customer experience<\/span><\/div><\/div><\/div>

El reto de la entrega en la \u00faltima Milla<\/h1><\/div>

Brindar a los clientes minoristas y de productos de consumo una experiencia de entrega superior sin afectar la rentabilidad<\/h2>
Descargar informe<\/span>3 MB pdf<\/span><\/a><\/div>
Descargar infograf\u00eda<\/span>913 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
\n

El informe muestra que los minoristas de alimentos y abarrotes deben ponerse al d\u00eda con la demanda de los consumidores de excelentes servicios de entrega de \u00faltima milla<\/strong><\/h3>\n\n\n\n

Los productos de consumo y las empresas minoristas en el segmento de alimentos y abarrotes tienen que ponerse al d\u00eda con la demanda de los consumidores de servicios de entrega de \u00faltima milla mejores y m\u00e1s r\u00e1pidos y, al mismo tiempo, mitigar los riesgos de rentabilidad asociados. Nuestra investigaci\u00f3n muestra que cerca de tres cuartas partes de los consumidores est\u00e1n dispuestos a recompensar a los minoristas que tienen la experiencia de \u00faltima milla correcta con un mayor gasto y lealtad, mientras que el 40% considera que el servicio de entrega es una caracter\u00edstica “imprescindible” para los productos alimenticios y comestibles. Pero la entrega de \u00faltima milla es la parte m\u00e1s costosa de la cadena de suministro. Entonces, \u00bfc\u00f3mo pueden los minoristas mejorar sus servicios de entrega de \u00faltima milla sin sufrir un impacto en la rentabilidad?<\/p>\n\n\n\n

El nuevo informe del Capgemini Research Institute, The last-mile delivery challenge: Brindando a los clientes minoristas y de productos de consumo una experiencia de entrega superior sin afectar la rentabilidad, destaca recomendaciones sobre c\u00f3mo los productos de consumo y las empresas minoristas en el segmento de alimentos y abarrotes pueden perfeccionar la entrega.<\/p>\n\n\n\n

    \n
  • Subcontrate la entrega y conc\u00e9ntrese en las necesidades del consumidor: los minoristas con una huella de tienda m\u00e1s baja deben comenzar colaborando inicialmente con los servicios de entrega de comestibles y enfocarse m\u00e1s en las necesidades genuinas del cliente.<\/li>\n\n\n\n
  • Optimice las ubicaciones de cumplimiento para reducir el costo de entrega: los minoristas deben equipar las tiendas para la entrega, aumentar el uso de \u201cdark stores\u201d para la entrega y fomentar el uso de puntos de recolecci\u00f3n y almacenamiento de \u00faltima milla.<\/li>\n\n\n\n
  • Automatice las operaciones de entrega para aumentar la rentabilidad: las operaciones de almac\u00e9n automatizadas, la automatizaci\u00f3n de la trastienda para la entrega, los pedidos de \u201cclick and collect\u201d, y los veh\u00edculos de entrega aut\u00f3nomos brindan algunas opciones de automatizaci\u00f3n.<\/li>\n\n\n\n
  • Fomente m\u00faltiples v\u00edas para los recursos de cumplimiento: los minoristas deben colaborar con los consumidores para las plataformas de entrega de colaboraci\u00f3n colectiva, alentar a los empleados a entregar paquetes para obtener incentivos adicionales y utilizar la econom\u00eda de trabajos temporales para la entrega durante las temporadas altas.<\/li>\n\n\n\n
  • Habilite las ofertas de cumplimiento centradas en el consumidor: aliente a los clientes a visitar la tienda para obtener devoluciones, alinear los valores de su marca con las expectativas de los consumidores e invertir en iniciativas centradas en el cliente.<\/li>\n<\/ul>\n\n\n\n

    La carrera est\u00e1 en marcha cuando se trata de servicios de entrega de \u00faltima milla.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

    Report shows that food and grocery retailers need to catch up with consumer demand for great last-mile delivery services<\/p>\n","protected":false},"author":103,"featured_media":36311,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3b138934-538b-4b99-90de-539087ec2d47\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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