{"id":29683,"date":"2019-01-10T06:18:00","date_gmt":"2019-01-10T06:18:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=29683"},"modified":"2025-04-01T15:05:58","modified_gmt":"2025-04-01T15:05:58","slug":"construyendo-a-la-superestrella-del-comercio-minorista","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/construyendo-a-la-superestrella-del-comercio-minorista\/","title":{"rendered":"Construyendo a la Superestrella del Comercio Minorista"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/DotCombanner_1540x6001-17.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Construyendo a la Superestrella del Comercio Minorista<\/h1><\/div><h2 class=\"reasearchInsightTitle\">C\u00f3mo el desarrollar la Inteligencia Artificial en todas las funciones ofrece una oportunidad multimillonaria<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Report-\u2013-Building-the-Retail-Superstar-Digital-17.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar el informe<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Infographic-\u2013-Building-the-Retail-Superstar-17.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar el infograf\u00eda<\/span><span class=\"type\">896 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29683\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29683&amp;text=Construyendo%20a%20la%20Superestrella%20del%20Comercio%20Minorista\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29683&amp;text=Construyendo%20a%20la%20Superestrella%20del%20Comercio%20Minorista\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-el-informe-revela-el-potencial-de-ahorro-de-340-mil-millones-de-dolares-de-inteligencia-artificial-para-las-operaciones-minoristas\"><strong>El informe revela el potencial de ahorro de 340 mil millones de d\u00f3lares de Inteligencia Artificial para las operaciones minoristas<\/strong><\/h2>\n\n\n\n<p>La Inteligencia Artificial (IA) est\u00e1 impactando a todos los sectores, y el comercio minorista no es una excepci\u00f3n. Los analistas han estimado que <a href=\"https:\/\/www.retaildive.com\/news\/retail-spending-on-ai-to-reach-73b-by-2022\/516170\/\">el gasto anual en IA por parte de los minoristas alcanzar\u00e1 los 7,3 mil millones para 2022<\/a>, todo porque la IA ofrece nuevas formas de mejorar la experiencia del cliente y optimizar la eficiencia operativa y la productividad. Pero, \u00bfest\u00e1n las organizaciones minoristas sacando el m\u00e1ximo provecho de esta tecnolog\u00eda?<\/p>\n\n\n\n<p>El nuevo informe del <a href=\"\/ar-es\/insights\/instituto-de-investigacion-capgemini\/\"><strong>Capgemini Research Institute<\/strong><\/a>&nbsp;,<em>\u201cConstruyendo a la superestrella del comercio minorista: C\u00f3mo el desarrollar la IA en todas las funciones ofrece una oportunidad multimillonaria\u201d<\/em>&nbsp;, encuesta a 400 minoristas que implementan casos de uso de IA en diferentes etapas de madurez (un grupo que representa el 23% de los ingresos del mercado minorista global). El informe responde las siguientes preguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfC\u00f3mo pueden los minoristas sacar valor de sus inversiones en IA?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son los casos de uso que ofrecen el mayor valor?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son las \u00e1reas clave de enfoque para los minoristas?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 casos de uso justifican una inversi\u00f3n significativa?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo embarcarse en un exitoso viaje de inteligencia artificial?<\/li>\n<\/ul>\n\n\n\n<p>El reporte muestra que alrededor de tres cuartas partes de los casos de uso en el comercio minorista est\u00e1n orientados al consumidor y que los minoristas, al centrar la IA en ventas y marketing, est\u00e1n perdiendo de vista otras \u00e1reas, como la cadena de suministro, &nbsp;adquisiciones y log\u00edstica, en las que IA tambi\u00e9n se puede aplicar para oportunidades f\u00e1ciles de ganar. Muchos minoristas buscan casos de uso complejos y pasan por alto un premio de $ 340 mil millones ofrecido por casos de uso en operaciones.<\/p>\n\n\n\n<p>La IA es una oportunidad que todos los minoristas aprovechar\u00e1n pronto, pero ser\u00e1n las organizaciones con un enfoque dual de operaciones y clientes las que se mantendr\u00e1n a la vanguardia del juego.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":29687,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7ed05b19-48ef-4db2-9900-c359c9e326e5\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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