{"id":29283,"date":"2021-01-25T04:36:00","date_gmt":"2021-01-25T04:36:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=29283"},"modified":"2025-04-01T14:11:08","modified_gmt":"2025-04-01T14:11:08","slug":"cambio-de-marcha","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/cambio-de-marcha\/","title":{"rendered":"Cambio de marcha"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/01\/Capgemini_How-consumers-see-the-car-as-a-safe-space-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Mobility<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Cambio de marcha<\/h1><\/div><h2 class=\"reasearchInsightTitle\">COVID-19 y el consumidor automotriz que cambia r\u00e1pidamente<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Shifting-Gears-Automotive-Research-Note.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar el informe<\/span><span class=\"type\">977 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29283\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29283&amp;text=Cambio%20de%20marcha\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&amp;p=29283&amp;text=Cambio%20de%20marcha\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Refugio en movimiento: c\u00f3mo los consumidores ven el autom\u00f3vil como un espacio seguro<\/strong><\/p>\n\n\n\n<p>A medida que la pandemia de COVID-19 proyecta su larga sombra sobre otro a\u00f1o y el mundo espera vacunas a gran escala y se prepara para futuros rebrotes y nuevas mutaciones del coronavirus, los h\u00e1bitos y preferencias de los consumidores formados al comienzo de la pandemia est\u00e1n en camino. Es por eso por lo que el Instituto de Investigaci\u00f3n de Capgemini contin\u00faa con su serie de notas de investigaci\u00f3n con orientaci\u00f3n pragm\u00e1tica sobre c\u00f3mo las organizaciones pueden sobrevivir y prosperar en la nueva normalidad.<\/p>\n\n\n\n<p>En abril de 2020, informamos sobre c\u00f3mo la pandemia estaba cambiando el comportamiento de compra de los clientes automotrices hacia una preferencia por veh\u00edculos personales, caracter\u00edsticas de salud e higiene en los autom\u00f3viles y modos digitales de interacci\u00f3n. Sin un final claro a la vista para la crisis de salud y a pesar de que las ventas de autom\u00f3viles nuevos a\u00fan no se han recuperado a sus niveles previos a la pandemia, parece poco probable que disminuyan las preocupaciones sobre la movilidad p\u00fablica y compartida. Es por eso por lo que, en noviembre de 2020, para nuestra nota de investigaci\u00f3n m\u00e1s reciente: <strong><em>Cambio de marcha: COVID-19 y el consumidor automotriz que cambia r\u00e1pidamente<\/em><\/strong>, encuestamos a 11,000 consumidores de 11 pa\u00edses para examinar los efectos a largo plazo de la pandemia y las tendencias y oportunidades emergentes en la industria automotriz.<\/p>\n\n\n\n<p>Descubrimos que a medida que los consumidores se preparan para la nueva normalidad posterior a la pandemia y contin\u00faan evitando el transporte p\u00fablico o compartido, exigen m\u00e1s funciones de salud y bienestar y una experiencia de compra impulsada digitalmente. De hecho, el inter\u00e9s en comprar un autom\u00f3vil nuevo aument\u00f3 del 35 % en abril al 46 % en noviembre de 2020. Adem\u00e1s, aunque las preocupaciones econ\u00f3micas est\u00e1n atenuando las expectativas con respecto al tipo de modelo de veh\u00edculo, una proporci\u00f3n considerable (21 %) de los posibles compradores est\u00e1 dispuesta a pagar por una experiencia m\u00e1s atractiva. Es hacia ellos y hacia otros grupos objetivo que las empresas automotrices deber\u00edan orientar productos, caracter\u00edsticas y mensajes renovados. La crisis de COVID puede haber causado estragos a corto plazo en la industria, pero tambi\u00e9n ha acelerado ciertas tendencias cr\u00edticas a largo plazo (digitalizaci\u00f3n, electrificaci\u00f3n y autom\u00f3viles conectados) que se producir\u00e1n una vez que finalmente termine.<\/p>\n\n\n\n<p>Mientras navegamos juntos por esta crisis sin precedentes, esperamos que estas notas de investigaci\u00f3n ofrezcan una visi\u00f3n convincente de la nueva normalidad en un mundo posterior a COVID. Para obtener m\u00e1s informaci\u00f3n sobre las tendencias y oportunidades emergentes en la industria automotriz, descarga el informe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":29286,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b029f1f9-cbb3-4cce-9ccf-799ba6c286a2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":232,"primary_term":"Mobility","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[232],"brand":[],"service":[107],"industry":[109],"partners":[],"content-group":[],"class_list":["post-29283","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-mobility","service-transformation-innovation","industry-automotive"],"yoast_head":"<!-- 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