{"id":2005,"date":"2019-12-09T06:14:00","date_gmt":"2019-12-09T06:14:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&#038;p=2005"},"modified":"2025-04-01T14:48:48","modified_gmt":"2025-04-01T14:48:48","slug":"tiendas-inteligentes-2","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/","title":{"rendered":"Tiendas Inteligentes"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-insight-research header header--sub2 header--sub2b header--insights1\"><div class=\"header-bgs\"><img decoding=\"async\" class=\"header-img header-img-d\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\" alt=\"DotCom_Banner_1540x600-01\"\/><img decoding=\"async\" class=\"header-img header-img-m\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\" alt=\"\"\/><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 offset-md-1\"><div class=\"box\"><div class=\"box-title\"><h1>Tiendas Inteligentes<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-3\"><div><a href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/Report-\u2013-Smart-Stores.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Report-\u2013-S&#8230;<\/a><\/div><a class=\"button-download--small button--turquois  \" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/Report-\u2013-Smart-Stores.pdf\" target=\"_blank\" title=\"abrir en una nueva ventana\" rel=\"noopener noreferrer\"><span>Tama\u00f1o del archivo: 3 MB<\/span><span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><div class=\"col-md-3\"><div><a href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/Infographic-\u2013-Smart-Stores.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Infographi&#8230;<\/a><\/div><a class=\"button-download--small button--turquois  \" type=\"download\" href=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/Infographic-\u2013-Smart-Stores.pdf\" target=\"_blank\" title=\"abrir en una nueva ventana\" rel=\"noopener noreferrer\"><span>Tama\u00f1o del archivo: 568 KB<\/span><span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-prefiero-ir-de-compras-en-tiendas-con-tecnologias-de-automatizacion\">Prefiero ir de compras \u2013 en tiendas con tecnolog\u00edas de automatizaci\u00f3n.<\/h2>\n\n\n\n<p>Los minoristas tradicionales tienen un problema. Los clientes esperan la eficiencia y conveniencia de una experiencia en l\u00ednea cuando visitan sus tiendas. Afortunadamente, la automatizaci\u00f3n est\u00e1 aqu\u00ed para salvar el d\u00eda. Puedes eliminar los puntos d\u00e9biles de los clientes, haciendo que las tiendas f\u00edsicas sean m\u00e1s atractivas. Entonces, \u00bfpor qu\u00e9 solo el 40% de los minoristas consideran que la automatizaci\u00f3n es un imperativo estrat\u00e9gico?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-imperativo-estrategico\">Un imperativo estrat\u00e9gico<\/h3>\n\n\n\n<p>Quer\u00edamos averiguarlo. Para el \u00faltimo informe del Capgemini Research Institute- \u201cTiendas inteligentes \u2013 Reactivando el comercio minorista a trav\u00e9s de la automatizaci\u00f3n en la tienda\u201d- hablamos con m\u00e1s de 5,000 consumidores y 500 ejecutivos minoristas. Aprendimos que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La automatizaci\u00f3n atrae a los consumidores: el 66% cree que puede resolver desaf\u00edos como largas colas de pago.<\/li>\n\n\n\n<li>Puede traer beneficios significativos: el 46% de los consumidores est\u00e1n dispuestos a cambiar su compra en l\u00ednea completamente con un minorista en l\u00ednea con tiendas que usan tecnolog\u00eda de automatizaci\u00f3n.<\/li>\n\n\n\n<li>Para escalar, los minoristas necesitan la confianza del consumidor, pero persiste una disonancia significativa en la percepci\u00f3n entre los minoristas y los consumidores.<\/li>\n\n\n\n<li>Seguir las mejores pr\u00e1cticas espec\u00edficas permitir\u00e1 a los minoristas impulsar la escala y capitalizar los beneficios de la automatizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marcara-un-antes-y-un-despues\">\u00bfMarcar\u00e1 un antes y un despu\u00e9s?<\/h3>\n\n\n\n<p>La automatizaci\u00f3n ofrece beneficios claros tanto para los consumidores como para los minoristas. Al resolver los desaf\u00edos que enfrentan y crear una experiencia positiva, puede atraer a los compradores de vuelta a las tiendas, evitando as\u00ed la competencia de los nativos digitales al tiempo que reduce los costos y hace que los empleados sean m\u00e1s productivos.<\/p>\n\n\n\n<p>La automatizaci\u00f3n es un cambio de juego para los minoristas que lo priorizan como un imperativo estrat\u00e9gico, lo ven a trav\u00e9s de los ojos de los consumidores, aprenden de sus datos, crean un modelo operativo de automatizaci\u00f3n y aseguran la aceptaci\u00f3n de los empleados a trav\u00e9s de la capacitaci\u00f3n y la actualizaci\u00f3n. Por lo dem\u00e1s, es simplemente una obra marginal.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f675775d-a586-4b3e-a651-8adbbb0cf89e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-2005","research-and-insight","type-research-and-insight","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tiendas Inteligentes - Capgemini Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiendas Inteligentes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T14:48:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/\",\"name\":\"Tiendas Inteligentes - Capgemini Argentina\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\",\"datePublished\":\"2019-12-09T06:14:00+00:00\",\"dateModified\":\"2025-04-01T14:48:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1540x600-01.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/tiendas-inteligentes-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; 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