{"id":1964,"date":"2020-04-16T06:03:00","date_gmt":"2020-04-16T06:03:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&p=1964"},"modified":"2025-04-01T14:33:53","modified_gmt":"2025-04-01T14:33:53","slug":"el-consumidor-y-el-covid-19-2","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-consumidor-y-el-covid-19-2\/","title":{"rendered":"El Consumidor y el COVID-19"},"content":{"rendered":"\n
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El Consumidor y el COVID-19<\/h1><\/div>
El-Consumi…<\/a><\/div>Tama\u00f1o del archivo: 5 MB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div>
New-Consum…<\/a><\/div>Tama\u00f1o del archivo: 2 MB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
\n

\u00bfEl secreto de la recuperaci\u00f3n? Centr\u00e1ndote en lo que realmente importa<\/h2>\n\n\n\n

Cada crisis alberga una oportunidad, y esta emergencia de salud no es diferente. Mientras esperamos que el COVID-19 desaparezca, tenemos la oportunidad de reflexionar sobre formas de hacer del mundo un lugar mejor. Es por eso que el Capgemini Research Institute est\u00e1 lanzando una serie de notas de investigaci\u00f3n con orientaci\u00f3n pragm\u00e1tica sobre c\u00f3mo las organizaciones pueden tomar medidas sobre las cosas que importan a ra\u00edz de COVID-19.<\/p>\n\n\n\n

Queremos compartirte en esta ocasi\u00f3n sobre: El consumidor y el COVID-19: Investigaci\u00f3n global del sentimiento del consumidor en los productos de consumo y la industria minorista, examinamos c\u00f3mo los productos de consumo y las organizaciones minoristas pueden impulsar la resiliencia operativa y mantener su enfoque previo a la crisis en las relaciones con los clientes y el compromiso de manera r\u00e1pida, en un entorno din\u00e1mico y cambiante que ha interrumpido fundamentalmente el comportamiento tradicional de compra.<\/p>\n\n\n\n

A principios de abril, encuestamos a m\u00e1s de 11,000 consumidores en todo el mundo y descubrimos que el apetito por las compras en l\u00ednea nunca hab\u00eda sido tan grande, y continuar\u00e1 creciendo una vez que esta emergencia de salud disminuya. Sin embargo, los consumidores seguir\u00e1n esperando pr\u00e1cticas m\u00e1s seguras en la tienda y en la \u00faltima milla. Adem\u00e1s, una mayor\u00eda (m\u00e1s del 53%) buscar\u00e1 empresas que incorporen un sentido de prop\u00f3sito y tengan fuertes credenciales de sostenibilidad.<\/p>\n\n\n\n

La tecnolog\u00eda puede ayudar a los productos de consumo y a las organizaciones minoristas en las fases de recuperaci\u00f3n y relanzamiento, pero es solo mediante la comprensi\u00f3n de los sentimientos sociales y la importancia de un mayor prop\u00f3sito y sostenibilidad que estas organizaciones finalmente saldr\u00e1n fortalecidas.<\/p>\n\n\n\n

Conoce la soluci\u00f3n de Capgemini New Consumer Analytics<\/a>, un servicio del an\u00e1lisis basado en redes sociales que te permitir\u00e1 comprender mejor lo que quieren tus consumidores y c\u00f3mo se comportan durante y despu\u00e9s de la crisis.<\/p>\n\n\n\n

        <div class=\"pf_forms__container \">\n                        <form id=\"pf_form_52466\" class=\"pf_form__form\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\">\n                        <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_6878\">Nombre                  &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_6878\" class=\"pf_field__input empty\" name=\"_pf_52466_6878\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_4413\">Apellido                    &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_4413\" class=\"pf_field__input empty\" name=\"_pf_52466_4413\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_2441\">Compa\u00f1\u00eda \/ Organizaci\u00f3n                     &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_2441\" class=\"pf_field__input empty\" name=\"_pf_52466_2441\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_1664\">Puesto                  &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_1664\" class=\"pf_field__input empty\" name=\"_pf_52466_1664\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--email pf-required\" data-validate=\"email\">\n            <label for=\"_pf_52466_4025\">Email                   &nbsp;<span class=\"pf-required--symbol\"> * <\/span>              <\/label>\n            <input type=\"email\" id=\"_pf_52466_4025\" class=\"pf_field__input empty\" name=\"_pf_52466_4025\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--tel \" data-validate=\"tel\">\n            <label for=\"_pf_52466_7091\">Tel\u00e9fono                                    <\/label>\n            <input type=\"tel\" id=\"_pf_52466_7091\" class=\"pf_field__input empty\" name=\"_pf_52466_7091\" pattern=\"^[0-9-+s()]*$\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_8380\">Mensaje                 &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_8380\" class=\"pf_field__input empty\" name=\"_pf_52466_8380\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--consent pf-required\" data-validate=\"checkboxes\">\n            <div class=\"pf_consent__wrapper\">\n                <input type=\"checkbox\" id=\"_pf_52466_7434\" name=\"_pf_52466_7434[]\" value=\"1\" required=\"\">\n                <label for=\"_pf_52466_7434\">\n\n                    Al enviar este formulario, entiendo que mi informaci\u00f3n ser\u00e1 procesada por Capgemini como se indica arriba, y como se describe en los <a href=\"https:\/\/www.capgemini.com\/terms-of-use\/\">t\u00e9rminos de uso<\/a>. &nbsp;<span class=\"pf-required--symbol\">*<\/span>                    <\/label>\n            <\/div>\n        <\/div>\n                <div class=\"pf_field pf_field--recaptcha\">\n            <div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><div style=\"width: 304px; 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