{"id":1961,"date":"2020-04-23T06:02:00","date_gmt":"2020-04-23T06:02:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&p=1961"},"modified":"2025-04-01T14:33:31","modified_gmt":"2025-04-01T14:33:31","slug":"covid-19-and-the-automotive-consumer","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","title":{"rendered":"COVID-19 y el consumidor automotriz"},"content":{"rendered":"\n
\"DotCom_Banner_1200x350-3-17\"\/\"\"\/<\/div>

COVID-19 y el consumidor automotriz<\/h1><\/div>
COVID-19-A…<\/a><\/div>Tama\u00f1o del archivo: 692 KB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
\n

Cambiar de marcha para impulsar la resiliencia y la recuperaci\u00f3n<\/h2>\n\n\n\n

Las repercusiones econ\u00f3micas y sanitarias de esta pandemia han obligado a muchas industrias a reinventarse por completo. Es por eso que el Instituto de Investigaci\u00f3n Capgemini est\u00e1 publicando una serie de notas de investigaci\u00f3n con orientaci\u00f3n pragm\u00e1tica sobre c\u00f3mo las organizaciones pueden tomar medidas sobre las cosas que importan a ra\u00edz del COVID-19.<\/p>\n\n\n\n

Hemos examinado c\u00f3mo los productos de consumo y las organizaciones minoristas pueden impulsar la resiliencia operativa y mantener su enfoque anterior a la crisis en las relaciones y el compromiso con los clientes. Esta vez con COVID-19 y el consumidor automotriz: \u00bfc\u00f3mo pueden las organizaciones automotrices volver a involucrar a los consumidores y reavivar la demanda? Abordamos temas clave que dar\u00e1n forma al futuro de la industria automotriz. Mostramos acciones y ejemplos que las organizaciones pueden emular para impulsar la resiliencia y construir sus planes de recuperaci\u00f3n.<\/p>\n\n\n\n

Con estos fines, encuestamos a m\u00e1s de 11.000 consumidores de 11 pa\u00edses que representan el 62% de las ventas anuales de veh\u00edculos a nivel mundial y descubrimos que las preocupaciones por la salud y la seguridad seguir\u00e1n influyendo en el comportamiento del consumidor incluso despu\u00e9s de que desaparezca esta crisis. Habr\u00e1 una marcada preferencia por la movilidad individual sobre los modos de transporte p\u00fablicos y compartidos. Nuestra investigaci\u00f3n tambi\u00e9n muestra el reavivamiento del inter\u00e9s por la propiedad de veh\u00edculos entre los consumidores m\u00e1s j\u00f3venes, junto con la preferencia por los canales de participaci\u00f3n digital. Sin embargo, al mismo tiempo, las consecuencias econ\u00f3micas inevitables y tendencias como el trabajo desde casa podr\u00edan frenar la demanda.<\/p>\n\n\n\n

En un mundo posterior a una pandemia, las organizaciones automotrices tendr\u00e1n que responder y aprovechar estas tendencias cambiantes de los consumidores para obtener una ventaja competitiva. Aquellos que est\u00e1n liderando el camino al ofrecer una experiencia de cliente digital y modelos comerciales innovadores como la suscripci\u00f3n y el pago por uso, est\u00e1n bien posicionados para capear esta tormenta. Tambi\u00e9n nos muestran lecciones valiosas y ejemplos de innovaci\u00f3n \u00e1gil para el consumidor automotriz.<\/p>\n\n\n\n

Mientras navegamos juntos por esta crisis sin precedentes, esperamos que estas notas de investigaci\u00f3n arrojen algo de luz sobre c\u00f3mo est\u00e1 cambiando la confianza del consumidor en la industria automotriz. Para m\u00e1s informaci\u00f3n sobre el tema, cont\u00e1ctanos.<\/p>\n\n\n\n

        <div class=\"pf_forms__container \">\n                        <form id=\"pf_form_52466\" class=\"pf_form__form\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\">\n                        <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_6878\">Nombre                  &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_6878\" class=\"pf_field__input empty\" name=\"_pf_52466_6878\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_4413\">Apellido                    &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_4413\" class=\"pf_field__input empty\" name=\"_pf_52466_4413\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_2441\">Compa\u00f1\u00eda \/ Organizaci\u00f3n                     &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_2441\" class=\"pf_field__input empty\" name=\"_pf_52466_2441\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_1664\">Puesto                  &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_1664\" class=\"pf_field__input empty\" name=\"_pf_52466_1664\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--email pf-required\" data-validate=\"email\">\n            <label for=\"_pf_52466_4025\">Email                   &nbsp;<span class=\"pf-required--symbol\"> * <\/span>              <\/label>\n            <input type=\"email\" id=\"_pf_52466_4025\" class=\"pf_field__input empty\" name=\"_pf_52466_4025\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--tel \" data-validate=\"tel\">\n            <label for=\"_pf_52466_7091\">Tel\u00e9fono                                    <\/label>\n            <input type=\"tel\" id=\"_pf_52466_7091\" class=\"pf_field__input empty\" name=\"_pf_52466_7091\" pattern=\"^[0-9-+s()]*$\">\n        <\/div>\n                <div class=\"pf_field pf_field--text pf-required\" data-validate=\"text\">\n            <label for=\"_pf_52466_8380\">Mensaje                 &nbsp;<span class=\"pf-required--symbol\"> * <\/span><\/label>\n            <input type=\"text\" id=\"_pf_52466_8380\" class=\"pf_field__input empty\" name=\"_pf_52466_8380\" required=\"\">\n        <\/div>\n                <div class=\"pf_field pf_field--consent pf-required\" data-validate=\"checkboxes\">\n            <div class=\"pf_consent__wrapper\">\n                <input type=\"checkbox\" id=\"_pf_52466_7434\" name=\"_pf_52466_7434[]\" value=\"1\" required=\"\">\n                <label for=\"_pf_52466_7434\">\n\n                    Al enviar este formulario, entiendo que mi informaci\u00f3n ser\u00e1 procesada por Capgemini como se indica arriba, y como se describe en los <a href=\"https:\/\/www.capgemini.com\/terms-of-use\/\">t\u00e9rminos de uso<\/a>. &nbsp;<span class=\"pf-required--symbol\">*<\/span>                    <\/label>\n            <\/div>\n        <\/div>\n                <div class=\"pf_field pf_field--recaptcha\">\n            <div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><div style=\"width: 304px; height: 78px;\"><div><iframe title=\"reCAPTCHA\" src=\"https:\/\/www.google.com\/recaptcha\/api2\/anchor?ar=1&amp;k=6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl&amp;co=aHR0cHM6Ly93d3cuY2FwZ2VtaW5pLmNvbTo0NDM.&amp;hl=fr&amp;v=ecapuzyywmdXQ5gJHS3JQiXe&amp;size=normal&amp;cb=2bs6qkr6evac\" width=\"304\" height=\"78\" role=\"presentation\" name=\"a-1r08p740cbfo\" frameborder=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox\" class=\"iframe_withoutcookies\"><\/iframe><\/div><textarea id=\"g-recaptcha-response\" name=\"g-recaptcha-response\" class=\"g-recaptcha-response\" style=\"width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;\"><\/textarea><\/div><iframe style=\"display: none;\"><\/iframe><\/div>\n        <\/div>\n\n        <div class=\"pf_field pf_field--submit\">\n            <input type=\"submit\" class=\"pf_field__input\" id=\"_pf_52466_4797\" value=\"Enviar\">\n        <\/div>\n                    <input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"pf_form__id\" value=\"52466\">\n            <input type=\"hidden\" name=\"form_title\" class=\"pf_form__title\" value=\"covid-offerings\">\n            <input type=\"hidden\" name=\"wp_rest_nonce\" class=\"pf_form__wp_rest_nonce\" value=\"17dc19d0aa\">\n        <\/form>\n\n        <div class=\"pf_form__success\">\n            Gracias por tu inter\u00e9s en Capgemini, en breve nos estaremos comunicando contigo.<p><\/p>\n        <\/div>\n        <div class=\"pf_form__errors\">\n            <p>We are sorry, the form submission failed. Please try again.<\/p>\n        <\/div>\n                <\/div><\/code><\/pre>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"49d6e359-dfd0-460b-8229-65890f052a53\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-1961","research-and-insight","type-research-and-insight","status-publish","hentry"],"yoast_head":"\nCOVID-19 y el consumidor automotriz - Capgemini Argentina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19 y el consumidor automotriz\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Argentina\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T14:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\",\"name\":\"COVID-19 y el consumidor automotriz - Capgemini Argentina\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg\",\"datePublished\":\"2020-04-23T06:02:00+00:00\",\"dateModified\":\"2025-04-01T14:33:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research & insights\",\"item\":\"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"COVID-19 y el consumidor automotriz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ar-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ar-es\/\",\"name\":\"Capgemini Argentina\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"COVID-19 y el consumidor automotriz - Capgemini Argentina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","og_locale":"es_MX","og_type":"article","og_title":"COVID-19 y el consumidor automotriz","og_url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","og_site_name":"Capgemini Argentina","article_modified_time":"2025-04-01T14:33:31+00:00","og_image":[{"url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","name":"COVID-19 y el consumidor automotriz - Capgemini Argentina","isPartOf":{"@id":"https:\/\/www.capgemini.com\/ar-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg","datePublished":"2020-04-23T06:02:00+00:00","dateModified":"2025-04-01T14:33:31+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#primaryimage","url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg","contentUrl":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/28\/2021\/09\/DotCom_Banner_1200x350-3-17.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/ar-es\/"},{"@type":"ListItem","position":2,"name":"Research & insights","item":"https:\/\/www.capgemini.com\/ar-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"COVID-19 y el consumidor automotriz"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/ar-es\/#website","url":"https:\/\/www.capgemini.com\/ar-es\/","name":"Capgemini Argentina","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/ar-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"theme_term_info":[],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"COVID-19 y el consumidor automotriz","url":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Argentina","logo":""},"keywords":[],"dateCreated":"2020-04-23T06:02:00Z","datePublished":"2020-04-23T06:02:00Z","dateModified":"2025-04-01T14:33:31Z"},"rendered":"<meta name=\"parsely-title\" content=\"COVID-19 y el consumidor automotriz\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/covid-19-and-the-automotive-consumer\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2020-04-23T06:02:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Argentina","distributor_original_site_url":"https:\/\/www.capgemini.com\/ar-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/users\/35"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/1961\/revisions"}],"predecessor-version":[{"id":518498,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight\/1961\/revisions\/518498"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/tags?post=1961"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/research-and-insight-type?post=1961"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/theme?post=1961"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/brand?post=1961"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/service?post=1961"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/industry?post=1961"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/partners?post=1961"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/ar-es\/wp-json\/wp\/v2\/content-group?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}