{"id":1937,"date":"2020-09-22T05:57:00","date_gmt":"2020-09-22T05:57:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?post_type=research-and-insight&p=1937"},"modified":"2025-04-01T14:24:47","modified_gmt":"2025-04-01T14:24:47","slug":"el-arte-de-la-inteligencia-artificial-centrada-en-el-cliente-2","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-arte-de-la-inteligencia-artificial-centrada-en-el-cliente-2\/","title":{"rendered":"El arte de la Inteligencia Artificial centrada en el cliente"},"content":{"rendered":"\n
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El arte de la Inteligencia Artificial centrada en el cliente<\/h1><\/div>
AI-in-CX_C…<\/a><\/div>Tama\u00f1o del archivo: 5 MB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div>
Final-Info…<\/a><\/div>Tama\u00f1o del archivo: 183 KB<\/span>Tipo de archivo: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
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Desde robots que entregan nuestros alimentos hasta la capacidad de llevar un autom\u00f3vil auna prueba de manejo virtual, la inteligencia artificial ofrece innumerables formas e innovadoras de satisfacer el creciente deseo de evitar el contacto humano o de la pantalla t\u00e1ctil a ra\u00edz de la pandemia de COVID-19. No es de extra\u00f1ar, entonces, que m\u00e1s de las tres cuartas partes de los clientes esperan aumentar el uso de interfaces sin contacto, como asistentes de voz y reconocimiento facial, y el 62% continuar\u00e1 haci\u00e9ndolo despu\u00e9s de COVID. Pero, \u00bflas organizaciones est\u00e1n haciendo lo suficiente para mantener felices a estos clientes?<\/p>\n\n\n\n

En el \u00faltimo informe del Capgemini Research Institute, El arte de la inteligencia artificial centrada en el cliente<\/em>, encuestamos a m\u00e1s de 5,000 clientes en doce pa\u00edses y a m\u00e1s de 1,000 ejecutivos en ocho industrias principales para rastrear el progreso que las organizaciones han logrado con la experiencia del cliente impulsado por IA. Encontramos eso:<\/p>\n\n\n\n

    \n
  • Para transformar el desempe\u00f1o de la satisfacci\u00f3n del cliente, las organizaciones deben ofrecer una experiencia de inteligencia artificial relevante, humanizada e impulsada por la intenci\u00f3n que deleite a los clientes m\u00e1s all\u00e1 de sus expectativas.<\/li>\n\n\n\n
  • Los casos de uso de IA \u201csensibles al contexto\u201d, los que los clientes encuentran m\u00e1s personalizados, empoderadores y sin esfuerzo, son m\u00e1s beneficiosos para los clientes.<\/li>\n\n\n\n
  • Para ofrecer un valor tangible a los clientes, los casos de uso deben seleccionarse y escalarse cuidadosamente.<\/li>\n\n\n\n
  • Ganarse la confianza y la lealtad de los clientes requerir\u00e1 bases \u00e9ticas s\u00f3lidas, incluidas la transparencia, la equidad y la privacidad de los datos.<\/li>\n<\/ul>\n\n\n\n

    Cuando se trata de generar un impacto transformador en la participaci\u00f3n del cliente, la lealtad y el valor a largo plazo, el futuro pertenece a los valientes y audaces.<\/p>\n\n\n\n

    Te invitamos a conversar con uno de nuestros expertos, comp\u00e1rtenos tus datos y en breve te contactaremos:<\/p>\n\n\n\n

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