{"id":32685,"date":"2012-03-07T21:54:00","date_gmt":"2012-03-07T21:54:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32685"},"modified":"2025-03-28T10:50:46","modified_gmt":"2025-03-28T10:50:46","slug":"diseno-de-experiencias-y-usabilidad","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/diseno-de-experiencias-y-usabilidad\/","title":{"rendered":"Dise\u00f1o de Experiencias y Usabilidad"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Dise\u00f1o de Experiencias y Usabilidad<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-03-07<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32685&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32685&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La usabilidad como tal existe desde el principio de los tiempos. El ser humano siempre ha intentado modificar su entorno para hacerlo m\u00e1s c\u00f3modo y eficiente. Desde romper piedras para utilizarlas como herramientas, a ponerle un palo a un pa\u00f1o y crear una fregona, siempre ha intentado hackear mejorar lo que le rodea de manera que le permita hacer una misma tarea en menos tiempo y con menor esfuerzo.<\/p>\n\n\n\n<p>Nunca en la historia se ha entendido la usabilidad como una disciplina, pero la evoluci\u00f3n de la tecnolog\u00eda ha invadido el mundo de interfaces con las que las personas deben interactuar. La usabilidad nace identificando est\u00e1ndares y buenas pr\u00e1cticas para, con el paso del tiempo, evolucionar a la \u201cexperiencia de usuario\u201d: un conjunto de disciplinas centradas en brindar una \u201cexperiencia positiva\u201d a la persona que va a interactuar con una tecnolog\u00eda.<\/p>\n\n\n\n<p>Y as\u00ed pasaron los a\u00f1os hasta que personas que trabajaban en usabilidad generaron una \u201cdeformaci\u00f3n profesional\u201d: ver c\u00f3mo mejorar todo en su mundo real; \u201cesto ser\u00eda m\u00e1s simple si\u2026\u201d, \u201cesto ser\u00eda m\u00e1s r\u00e1pido si\u2026\u201d y as\u00ed lentamente algunos profesionales de la usabilidad dejaron de mirar sus pantallas para aplicar su deformaci\u00f3n profesional en el dise\u00f1o de servicios y usabilidad en su mundo real.<\/p>\n\n\n\n<p><strong>Y la clave son las experiencias.<\/strong><\/p>\n\n\n\n<p>La relaciones entre una empresa y sus clientes (incluso sus propios empleados) se basan cada vez m\u00e1s en <strong>experiencias<\/strong>, la tecnolog\u00eda es s\u00f3lo un medio mediante el cual se relacionan (interact\u00faan) empresa y cliente o empresa y empleados.<br>La tecnolog\u00eda hace a las marcas omnipresentes, por lo que las interacciones entre una marca y una persona pueden darse en cualquier momento y en cualquier lugar. La tecnolog\u00eda es cada vez m\u00e1s compleja, las marcas necesitan relaciones m\u00e1s profundas con sus clientes, y los clientes exigen interacciones cada vez m\u00e1s simples; as\u00ed nace el <strong>dise\u00f1o de experiencias<\/strong> como respuesta a la necesidad de transformar esas interacciones en experiencias positivas, pasando de la interacci\u00f3n a la relaci\u00f3n, mediante la transmisi\u00f3n persuasiva de valores de marca como por ejemplo cercan\u00eda, agilidad, etc. en definitiva son percepciones vinculadas con la emoci\u00f3n y lo que nos hace sentir una marca al interactuar con ella.<\/p>\n\n\n\n<p>En Capgemini somos capaces de plantear desarrollos tecnol\u00f3gicos centrados en experiencias; dise\u00f1amos experiencias de uso que ayudan a las marcas a relacionarse con sus clientes y empleados, y donde la tecnolog\u00eda no es lo importante, sino lo que podemos hacer con ella.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"438f442c-1a92-48fd-a330-c50649aed82f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32685","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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