{"id":32658,"date":"2012-05-09T21:42:00","date_gmt":"2012-05-09T21:42:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32658"},"modified":"2025-03-28T10:44:48","modified_gmt":"2025-03-28T10:44:48","slug":"tenga-una-experiencia-digital-con-su-banco","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/tenga-una-experiencia-digital-con-su-banco\/","title":{"rendered":"Tenga una experiencia digital con su banco"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Tenga una experiencia digital con su banco<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-05-09<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32658\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32658&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32658&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Acabo de recibir un mensaje de un colega que est\u00e1 trabajando fuera de Espa\u00f1a a trav\u00e9s de una de las redes sociales a las que pertenezco. En \u00e9l me informa que ha suscrito un producto de inversi\u00f3n con una entidad financiera de nuestro pa\u00eds, y que si consegu\u00eda captar a alg\u00fan conocido, tendr\u00eda acceso a determinadas ventajas en esa entidad y con sus socios en esta oferta (en concreto en combustible y electr\u00f3nica de consumo). Adem\u00e1s, y mediante un enlace con video, pod\u00eda acceder a los productos de electr\u00f3nica de consumo a los que ten\u00eda derecho. Lo \u00fanico que me suger\u00eda era que le hiciera llegar mi c\u00f3digo QR. Dicho y hecho, estaba interesado en el producto y adem\u00e1s pod\u00eda beneficiarme del programa de captaci\u00f3n invitando a otros colegas en la red social.<br>Decid\u00ed realizar las gestiones relativas a este asunto un poco m\u00e1s tarde, pero al pasar cerca de una oficina de la mencionada entidad financiera, recib\u00ed un mensaje donde se me invitaba a entrar para conocer m\u00e1s a fondo la oferta en la que estaba interesado. Caramba, pens\u00e9, \u00bfc\u00f3mo han podido conocer mi situaci\u00f3n?<br>Entr\u00e9 en la sucursal y fui atendido de forma inmediata por uno de sus empleados. Desde el primer momento y gracias a mi c\u00f3digo QR, dispon\u00eda de la informaci\u00f3n suficiente como para personalizar el contenido de nuestra conversaci\u00f3n: confirm\u00f3 todos mis datos personales y profesionales y me explic\u00f3 de forma sencilla y directa la informaci\u00f3n sobre el producto. Me describi\u00f3 los beneficios que tendr\u00eda al contratar el producto y me asegur\u00f3 que en breve recibir\u00eda en mi smartphone una informaci\u00f3n completa sobre estas ventajas. Justo antes de salir de la oficina bancaria, ten\u00eda un aviso en mi tel\u00e9fono sobre los beneficios a los que ten\u00eda derecho gracias a la transacci\u00f3n que acababa de realizar.<br>Estaba llegando a mi domicilio cuando mi dispositivo m\u00f3vil me alertaba que me encontraba cerca de una estaci\u00f3n de servicio donde ten\u00eda derecho a un repostaje gratuito, como beneficio del producto financiero que hab\u00eda contratado hac\u00eda no m\u00e1s de una hora\u2026\u00a1y adem\u00e1s nunca hab\u00eda sido cliente de este banco!!!!, pens\u00e9\u201d<br>\u00bfRealidad o futuro? Se trata de una experiencia que podemos vivir en la actualidad de forma aislada, en diferentes actividades de nuestro d\u00eda a d\u00eda y de manera descoordinada, a trav\u00e9s de los servicios y dispositivos descritos: smartphones, geolocalizaci\u00f3n, redes sociales, personalizaci\u00f3n de oferta, informaci\u00f3n en tiempo real, etc. Los medios, por tanto, est\u00e1n, pero todav\u00eda (parece) que estamos lejos de poder hacerlo realidad. A pesar del momento de crisis que atravesamos, las entidades no pueden olvidarse de los clientes y en una sociedad global y con entidades financieras globales, es imprescindible acometer iniciativas para poner las soluciones por encima de los medios existentes, en el menor tiempo posible.<br>El Cliente Digital est\u00e1 aqu\u00ed, lleva a\u00f1os \u201cviviendo\u201d la experiencia digital y no est\u00e1 dispuesto a que las enormes ventajas que le ofrece esta experiencia, no se traslade a su relaci\u00f3n con el banco. El actual marco de competitividad est\u00e1 en continuo proceso de transformaci\u00f3n, y su velocidad y capacidad de cambio est\u00e1 en relaci\u00f3n directa con los avances de esta sociedad digital y global. Es por tanto, y ahora m\u00e1s que nunca que la experiencia digital est\u00e1 \u201cpor las nubes\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"4787d1c4-a641-470b-830e-e5652438ec6a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32658","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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