{"id":32654,"date":"2012-05-20T21:41:00","date_gmt":"2012-05-20T21:41:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32654"},"modified":"2025-03-28T10:44:08","modified_gmt":"2025-03-28T10:44:08","slug":"movilidad-en-el-sector-de-distribucion-y-gran-consumo","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/movilidad-en-el-sector-de-distribucion-y-gran-consumo\/","title":{"rendered":"Movilidad en el sector de Distribuci\u00f3n y Gran Consumo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Movilidad en el sector de Distribuci\u00f3n y Gran Consumo<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-05-20<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32654\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32654&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32654&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>La gente, sobre todo la m\u00e1s joven, ha integrado completamente en sus vidas el uso de las nuevas tecnolog\u00edas, siendo este hecho todav\u00eda m\u00e1s evidente en el caso de los dispositivos m\u00f3viles. Sin ir m\u00e1s lejos, Espa\u00f1a tiene uno de los \u00edndices de penetraci\u00f3n de <em>smartphones<\/em> m\u00e1s elevados del mundo, superando el 40% (\u201cB2C Consumer Survey,\u201d GS1, marzo de 2011).<\/p>\n\n\n\n<p>En los \u00faltimos dos a\u00f1os, la ubicuidad y familiaridad de los usuarios con estos dispositivos, y el abaratamiento de los mismos, han hecho que las empresas est\u00e9n comenzando a adoptar soluciones de movilidad en su d\u00eda a d\u00eda.<\/p>\n\n\n\n<p>En el sector de Distribuci\u00f3n y Gran Consumo, los principales actores ya est\u00e1n aprovechando las oportunidades de transformaci\u00f3n que supone el uso de estas tecnolog\u00edas, siendo dos de las m\u00e1s comunes la optimizaci\u00f3n de procesos de la cadena de valor y la mejora de la experiencia de compra del cliente. En este post me gustar\u00eda centrarme en el primero de ellos.<\/p>\n\n\n\n<p>En Capgemini, tanto a nivel internacional como local, hemos desarrollado varias experiencias muy interesantes relacionadas con este aspecto: la adopci\u00f3n de tecnolog\u00edas m\u00f3viles como facilitador de los procesos <em>core<\/em> del negocio.<\/p>\n\n\n\n<p>En Holanda, la cadena de supermercados Albert Heijn ha llevado a cabo, conjuntamente con Capgemini y otros socios tecnol\u00f3gicos, un proyecto piloto con el objetivo de conseguir una reducci\u00f3n de la cantidad de desperdicio en productos frescos.<\/p>\n\n\n\n<p>Para ello, se ha desarrollado un sistema de gesti\u00f3n de precios din\u00e1micos, basado en el an\u00e1lisis de las previsiones de ventas, los niveles de stock y la fecha de caducidad de los productos. Una vez calculados los precios, el sistema los env\u00eda en tiempo real a unas pantallas informativas inal\u00e1mbricas, que reemplazan a las etiquetas de papel en los lineales.<\/p>\n\n\n\n<p>Con este proyecto, Albert Heijn ha conseguido reducir costes (debido al ahorro en desperdicios, mano de obra e impresi\u00f3n de etiquetas) e incrementar ventas. Tambi\u00e9n se ha logrado una mejora en el \u00e1mbito de la responsabilidad social corporativa, y eliminar discrepancias de precios entre las etiquetas y las cajas registradoras.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/sites\/16\/2017\/07\/Albert_Heijn.png\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/sites\/16\/2017\/07\/Albert_Heijn.png\" alt=\"Lineal frutas y verduras - Albert Heijn\" class=\"wp-image-940\"\/><\/a><\/figure>\n\n\n\n<p>En Capgemini Espa\u00f1a tambi\u00e9n estamos colaborando con varias empresas del sector, llevando a cabo proyectos estrat\u00e9gicos para mejorar la eficiencia de su cadena de valor.<\/p>\n\n\n\n<p>En un reciente proyecto para una cadena de distribuci\u00f3n, nuestros equipos de <em>Mobility Transformation<\/em> y <em>Customer Experience<\/em> han participado en la definici\u00f3n e implementaci\u00f3n de una soluci\u00f3n que agiliza el proceso de compra, abastecimiento y distribuci\u00f3n de productos a los puntos de venta.<\/p>\n\n\n\n<p>Los distintos actores implicados en el proceso, trabajadores de la empresa y proveedores externos, dispondr\u00e1n de una aplicaci\u00f3n multidispositivo (para tablet y smartphone) que les permitir\u00e1 interactuar con los sistemas de informaci\u00f3n desde cualquier ubicaci\u00f3n, en tiempo real.<\/p>\n\n\n\n<p>Las ventajas de esta soluci\u00f3n frente a la anterior, basada en el uso de hojas de c\u00e1lculo, papel y llamadas de tel\u00e9fono, son evidentes: para cada usuario concreto se selecciona un dispositivo u otro, en funci\u00f3n de sus necesidades y condicionantes; las pantallas se dise\u00f1an adaptadas al dispositivo y la tarea a desarrollar, buscando en todo momento la simplicidad.<\/p>\n\n\n\n<p>Con estas herramientas, cada actor del proceso tiene la informaci\u00f3n relevante en el momento adecuado, lo cual le permite tomar las mejores decisiones de una forma m\u00e1s \u00e1gil. En \u00faltima instancia todos estos cambios repercuten en que los productos pueden llegar m\u00e1s r\u00e1pido al cliente final, y al mejor precio.<\/p>\n\n\n\n<p>Resulta alentador ver que las empresas l\u00edderes en el sector, a pesar de la situaci\u00f3n econ\u00f3mica, est\u00e1n potenciando la innovaci\u00f3n para conseguir reducciones de costes sin menoscabo de la calidad. Reducciones que se pueden trasladar directamente a sus clientes, ajustando los precios, consiguiendo tambi\u00e9n con ello mejorar sus resultados. Nadando contra corriente.<\/p>\n\n\n\n<p>Por mi parte, considero una suerte tener la oportunidad de participar en este proceso.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3932fdf0-a869-452c-88d0-2bd64ae7b235\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32654","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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