{"id":32627,"date":"2012-09-03T21:29:00","date_gmt":"2012-09-03T21:29:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32627"},"modified":"2025-03-28T10:37:55","modified_gmt":"2025-03-28T10:37:55","slug":"el-yo-creativo","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/el-yo-creativo\/","title":{"rendered":"El Yo creativo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>El Yo creativo<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-09-03<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32627\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32627&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32627&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Hubo una vez en la vida de cada uno en la que pod\u00edamos colorear con una caja de Plastidecor. Pod\u00edamos hacer garabatos, e incluso salirnos del papel, sin que nadie pusiera el grito en el cielo.<\/p>\n\n\n\n<p>\u00c9ramos creativos, realmente lo \u00e9ramos. Ten\u00edamos poco m\u00e1s de dos a\u00f1os y nos dur\u00f3 dos meses, a los que m\u00e1s un a\u00f1o. El tiempo justo en que alg\u00fan iluminado, como tu padre o profesor de guarder\u00eda, tarda en decirte: \u201cno, el azul, no. Los \u00e1rboles son verdes. Toma este color mejor\u201d o \u201c\u00a1Anda!, \u00a1qu\u00e9 bonito te ha quedado! \u00bfQu\u00e9 es? \u00bfUna casita?\u201d.<\/p>\n\n\n\n<p>\u2013 Respuesta que quer\u00edas haber dado en ese momento:<br><em>\u201c\u00a1No, hombre! Es un garabato, \u00bfno lo ves?\u201d<\/em><br>\u2013 Respuesta que t\u00fa, indefenso y queriendo demostrar que eras mayor, diste:<br><em>\u201cS\u00ed, una casita\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"\/sites\/default\/files\/blogs\/files\/2012\/09\/01_Plastidecor2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/sites\/default\/files\/styles\/wp_blog_image_resize\/public\/blogs\/files\/2012\/09\/01_Plastidecor2.jpg\" alt=\"\" class=\"wp-image-1237\"\/><\/a><\/figure>\n\n\n\n<p>Y ah\u00ed, justo ah\u00ed, tu <em>Yo creativo<\/em> se escondi\u00f3, se avergonz\u00f3 de ser quien era y trat\u00f3 por todos los medios de no salir m\u00e1s, a menos que lo llamaran insistentemente.<\/p>\n\n\n\n<p>Cuatro o cinco a\u00f1os m\u00e1s hiciste llamadas continuadas a tu <em>Yo creativo<\/em>, hasta que, de un plumazo, tus Plastidecor fueron sustituidos por un boli Bic y un cuadernillo de cuentas. Tu <em>Yo creativo<\/em>&nbsp;abandon\u00f3 su misi\u00f3n y se fue a llorar a su rinc\u00f3n.<\/p>\n\n\n\n<p>Por lo general, los profesores de Pl\u00e1stica han seguido, y siguen, un patr\u00f3n enfocado a que todos mantengamos un nivel \u201cmedio-aceptable\u201d de pseudo-creatividad con el que cubrir el programa lectivo. Es raro el que fomenta realmente tu creatividad sin igualarla a la de los dem\u00e1s:<\/p>\n\n\n\n<p>\u2013 <em>\u201cD\u00eda de la madre, todos a hacer un regalo a mam\u00e1. Pintaos la mano de&nbsp;t\u00e9mpera&nbsp;roja. Estampadla sobre esta cartulina azul. Dejadlo secar. Lavaos la mano. \u00a1Muy bien! \u00a1Qu\u00e9 creativos!\u201d<\/em><\/p>\n\n\n\n<p>A partir de ah\u00ed, y a menos que eligieras encaminarte a una carrera o profesi\u00f3n de humanidades en la que dieras con uno de esos \u201cprofesores raros\u201d, nadie m\u00e1s volver\u00eda nunca a querer aflorar tu <em>Yo creativo<\/em>. \u00bfPara qu\u00e9? No es cosa de tu incumbencia. No eres \u201cde letras\u201d y, aunque lo fueras, nadie quiere ideas que vayan a revolucionar demasiado a las empresas.<\/p>\n\n\n\n<p>Enti\u00e9ndelo, no es culpa de los profesores, tampoco de las empresas, ellos tambi\u00e9n han sido programados. Todos estamos programados de alguna manera para que pensemos como robots, para que no nos movamos de esa media que da seguridad a nuestra sociedad controlada, somos hormigas que debemos trabajar con metas predefinidas. Todas juntas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"\/sites\/default\/files\/blogs\/files\/2012\/09\/02_Robots.jpg\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/sites\/default\/files\/styles\/wp_blog_image_resize\/public\/blogs\/files\/2012\/09\/02_Robots.jpg\" alt=\"\" class=\"wp-image-1238\"\/><\/a><\/figure>\n\n\n\n<p>Durante los \u00faltimos doce a\u00f1os, he tenido la oportunidad de participar activamente en workshops o talleres de extracci\u00f3n de la creatividad de equipos multidisciplinares de trabajo, en diferentes empresas, p\u00fablicas y privadas, nacionales e internacionales, de diferentes \u00e1mbitos y sectores.<\/p>\n\n\n\n<p>Mi trabajo, como el de mi equipo, es gritar muy fuerte. Tan fuerte que consigamos despertar al <em>Yo creativo<\/em>&nbsp;de todas las personas que haya en la sala. No nos gusta trabajar con personas. Las personas son cajas portadoras de cosas maravillosas, pero s\u00f3lo cajas. Nos gusta trabajar con <em>Yoes creativos<\/em> que, unidos a los nuestros, creen soluciones fant\u00e1sticas y que es inimaginable plantear con personas. <em>Yoes creativos<\/em> que aportan por igual, sin importar el puesto jer\u00e1rquico que se ocupa en la empresa, si se es t\u00edmido o extrovertido, o si su caja portadora se cerr\u00f3 antes o despu\u00e9s.<\/p>\n\n\n\n<p>En estas sesiones de creatividad estrat\u00e9gica podemos observar c\u00f3mo un inform\u00e1tico o un gestor pueden ser mucho m\u00e1s creativos que un escritor o un dise\u00f1ador que, en un principio, estaban programados para ello. Pero no es la fuerza de uno de ellos, sino la de todos juntos, la que dar\u00e1 el resultado \u00f3ptimo al problema planteado. Cada idea nutre una siguiente y se alimenta de una anterior, la hayas tenido t\u00fa o no.<\/p>\n\n\n\n<p>En los \u00faltimos a\u00f1os y, sobre todo en \u00e9pocas de crisis en las que debes destacar m\u00e1s que nunca de tu competencia cada vez m\u00e1s empresas se est\u00e1n dando cuenta de la necesidad de tener individuos creativos y una pol\u00edtica de empresa creativa. Cuando las personas, pero sobre todo cuando las compa\u00f1\u00edas, despierten definitivamente su <em>Yo creativo<\/em>, cuando lo dejen salir y no se averg\u00fcencen de \u00e9l ni de qu\u00e9 dir\u00e1n si no es lo que todos esperan, conseguiremos gestiones creativas, mucho m\u00e1s eficientes que las que nos hunden poco a poco o mantienen a flote hoy; productos innovadores y diferenciadores; servicios memorables; estrategias de negocio bien definidas y \u00e1giles para soportar el tiempo y el cambio que implica la vida; conseguiremos ser personas y compa\u00f1\u00edas creativas e innovadoras y dejaremos de ser para siempre, y en todo lo que nos propongamos, cajas portadoras.<\/p>\n\n\n\n<p>La creatividad puede salir de cada uno de nosotros sabiendo c\u00f3mo llamarla, muy alto y muy insistentemente. Est\u00e1 ah\u00ed, lleva dormida mucho tiempo y hay que saber despertarla. Una vez lo hayas conseguido, mantener despierto a tu <em>Yo creativo<\/em>&nbsp;y recuperar tus Plastidecor depender\u00e1 de ti. S\u00f3lo de ti.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"\/sites\/default\/files\/blogs\/files\/2012\/09\/03_Cajas.jpg\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/sites\/default\/files\/styles\/wp_blog_image_resize\/public\/blogs\/files\/2012\/09\/03_Cajas.jpg\" alt=\"\" class=\"wp-image-849\"\/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"89bc0482-031b-4fa4-a526-665c73c2d9ec\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32627","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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