{"id":32609,"date":"2012-11-08T21:22:00","date_gmt":"2012-11-08T21:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32609"},"modified":"2025-03-28T10:34:53","modified_gmt":"2025-03-28T10:34:53","slug":"como-facilita-la-tecnologia-los-procesos-de-cambio-en-las-companias","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/como-facilita-la-tecnologia-los-procesos-de-cambio-en-las-companias\/","title":{"rendered":"\u00bfC\u00f3mo facilita la tecnolog\u00eda los procesos de cambio en las compa\u00f1\u00edas?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>\u00bfC\u00f3mo facilita la tecnolog\u00eda los procesos de cambio en las compa\u00f1\u00edas?<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-11-08<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32609\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32609&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32609&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Durante la \u00faltima d\u00e9cada el sector asegurador espa\u00f1ol ha sufrido un importante proceso de fusiones y adquisiciones, redise\u00f1o de sus estructuras organizativas y procesos de negocio, b\u00fasqueda de alianzas con entidades financieras, externalizaci\u00f3n de procesos que no aportan valor, diversificaci\u00f3n y apertura de nuevos canales de distribuci\u00f3n , adaptaci\u00f3n de nuevas leyes y normativas, aplicaci\u00f3n de pol\u00edticas de proximidad y fidelizaci\u00f3n con sus clientes, as\u00ed como una optimizaci\u00f3n general de sus procesos de negocio mediante el uso intensivo de las tecnolog\u00edas de la informaci\u00f3n. El nuevo entorno econ\u00f3mico, empresarial y social est\u00e1 poniendo a prueba la solidez y fortaleza financiera de las compa\u00f1\u00edas, as\u00ed como los modelos organizativos, modelos de direcci\u00f3n de personas y modelos de servicios, tanto de negocio como TI, instaurados en cada uno de los departamentos de las compa\u00f1\u00edas.<\/p>\n\n\n\n<p>A diferencia del sector financiero, la banca principalmente, el sector asegurador tiene un importante camino por recorrer para conseguir que la tecnolog\u00eda aporte el valor que demandan los modelos de negocio de las compa\u00f1\u00edas, consiguiendo una contribuci\u00f3n objetiva y medible al desarrollo de negocio de las organizaciones. Parad\u00f3jicamente, a pesar de ser las TI quienes han acelerado los cambios en la econom\u00eda y la sociedad, no siempre los departamentos de organizaci\u00f3n y sistemas de informaci\u00f3n de las compa\u00f1\u00edas se configuran del modo m\u00e1s adecuado para competir y ofrecer palancas de agilidad, eficiencia e innovaci\u00f3n al negocio en un contexto de nueva econom\u00eda. El Departamento de Sistemas es el responsable de dotar de recursos y capacidades que ayuden y soporten tecnol\u00f3gicamente los procesos de negocio que dirigen la estrategia de la compa\u00f1\u00eda. En el contexto actual, es necesaria m\u00e1s que nunca la alineaci\u00f3n entre tecnolog\u00eda y negocio.<\/p>\n\n\n\n<p>Del mismo modo que los profesionales de TI deben ser \u00e1giles y flexibles implantando nuevas soluciones y herramientas para que los procesos de negocio sigan funcionando, los directores de \u00e1reas negocio deben disponer de una visi\u00f3n global y conocimientos fundamentales de las TI con el objetivo de alcanzar un alineamiento entre ambas partes: negocio y tecnolog\u00eda. En el contexto descrito, la falta de alineamiento entre el departamento de TI y los departamentos cl\u00e1sicos de negocio, ambos organizados en silos, supone un freno para el desarrollo de la organizaci\u00f3n, dado el contexto de cambios, volatilidad e incertidumbre al que se enfrenta el sector.<\/p>\n\n\n\n<p>Es frecuente que los departamentos y \u00e1reas de negocio de la compa\u00f1\u00eda perciban el \u00e1rea de Sistemas como un \u201ccentro de coste\u201d, entendido como un coste exclusivamente y no como un beneficio para la compa\u00f1\u00eda. Por otra parte, es frecuente que el personal de TI est\u00e9 centrado exclusivamente en la tecnolog\u00eda y alejado de la problem\u00e1tica diaria de los procesos de negocio de la organizaci\u00f3n, lo cual ocasiona un distanciamiento mayor.<\/p>\n\n\n\n<p>En este contexto, Capgemini lleva aplicando en las compa\u00f1\u00edas con las que trabaja desde hace m\u00e1s de cuatro a\u00f1os el alineamiento entre el negocio y la tecnolog\u00eda a trav\u00e9s de su Modelo de Transformaci\u00f3n Empresarial. Este permite ser m\u00e1s \u00e1giles ante los cambios, reforzar la eficiencia de los procesos y gestionar su informaci\u00f3n de modo estrat\u00e9gico, as\u00ed como contribuir a la generaci\u00f3n de conocimiento, componente b\u00e1sico de la innovaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"035e39b4-e19b-4401-b87b-b98fd225d612\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32609","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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