{"id":32605,"date":"2012-11-22T21:20:00","date_gmt":"2012-11-22T21:20:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32605"},"modified":"2025-03-28T10:34:12","modified_gmt":"2025-03-28T10:34:12","slug":"nuevos-procesos-de-contratacion-en-mercados-maduros-y-comoditizacion-competencia-y-regulacion","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/nuevos-procesos-de-contratacion-en-mercados-maduros-y-comoditizacion-competencia-y-regulacion\/","title":{"rendered":"Nuevos procesos de contrataci\u00f3n en mercados maduros y Comoditizaci\u00f3n, competencia y regulaci\u00f3n"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Nuevos procesos de contrataci\u00f3n en mercados maduros y Comoditizaci\u00f3n, competencia y regulaci\u00f3n<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2012-11-22<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32605\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32605&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32605&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Los retos m\u00e1s significativos del sector seguros ante la crisis actual se pueden simplificar en los siguientes:<br>\u2022 Mantener el margen de beneficios, cada vez m\u00e1s dif\u00edcil ante la situaci\u00f3n econ\u00f3mica y el incremento de la competencia, reduci\u00e9ndose los ingresos y a\u00f1adiendo dificultades para aumentar las primas.<br>\u2022 Competencia, exige una reducci\u00f3n de los precios, tanto para mantener como para captar clientes, los consumidores en tiempos de crisis miran m\u00e1s cada c\u00e9ntimo.<br>\u2022 Cumplir con las expectativas de los clientes y estilos de vida, las preferencias y gustos de los consumidores cambian continuamente, las aseguradoras tienen que ajustarse a los nuevos tiempos modificando su estrategia de marketing de forma que se acerque al m\u00e1ximo al consumidor. Un ejemplo de ello es el Marketing Online.<br>\u2022 Tecnolog\u00eda, toda mejora en IT, contribuye a incrementar la eficiencia y la estrategia de distribuci\u00f3n de p\u00f3lizas.<br>\u2022 Cumplimiento normativo, hacer frente al coste asociado a la nueva normativa, Solvencia II, que ser\u00e1 la principal regulaci\u00f3n que afectar\u00e1 al sector.<br>Ante estas dificultades de crecimiento y las exigencias de capital derivadas de Solvencia II, se est\u00e1 impulsando un proceso de concentraci\u00f3n de las empresas del sector, punto en el que Capgemini tiene que entrar en el juego para identificar las sinergias, crear valor y optimizar los procesos para obtener los mejores resultados.<br>Para cumplir ese objetivo, se considera necesario que Capgemini valide un Business case, asegure una operativa de negocio y proponga una soluci\u00f3n IT en varias fases, que haga a nuestras propuestas m\u00e1s eficientes y atractivas para nuestros clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d5f99db1-fd19-469f-9189-8b1b1460f4bc\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32605","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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