{"id":32589,"date":"2013-04-18T21:14:00","date_gmt":"2013-04-18T21:14:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32589"},"modified":"2025-03-28T10:31:18","modified_gmt":"2025-03-28T10:31:18","slug":"el-72-de-los-asegurados-espanoles-podrian-cambiar-de-compania-facilmente","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/el-72-de-los-asegurados-espanoles-podrian-cambiar-de-compania-facilmente\/","title":{"rendered":"El 72% de los asegurados espa\u00f1oles podr\u00edan cambiar de compa\u00f1\u00eda f\u00e1cilmente"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>El 72% de los asegurados espa\u00f1oles podr\u00edan cambiar de compa\u00f1\u00eda f\u00e1cilmente<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2013-04-18<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32589\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32589&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32589&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Seg\u00fan el VI Informe Mundial de Seguros 2013 (WIR) elaborado por Capemini y EFMA, s\u00f3lo un 28 por ciento de los asegurados espa\u00f1oles han tenido una experiencia positiva con su compa\u00f1\u00eda, lo que evidencia que la experiencia de cliente es determinante para garantizar la lealtad de los asegurados. El informe tambi\u00e9n destaca que las redes sociales y el canal m\u00f3vil se est\u00e1n convirtiendo en prioritarios para aseguradoras precisamente para conseguir mejores experiencias para los clientes al mismo tiempo que les proporciona una mayor eficiencia operacional.<br>El WIR 2013 se basa en encuestas realizadas a 16.500 clientes de todo el mundo, entrevistas con 114 ejecutivos del sector asegurador y datos procedentes de 41 pa\u00edses (entre ellos Espa\u00f1a).<br>Seg\u00fan el informe, la satisfacci\u00f3n del cliente no genera fidelidad por s\u00ed sola, sino que es la experiencia de cliente la que en todo caso puede generar esa lealtad a trav\u00e9s de las interacciones con la aseguradora. Esto es debido a que la satisfacci\u00f3n se vincula directamente con el resultado, mientras la experiencia se relaciona con el proceso.<br>En Espa\u00f1a, el porcentaje de clientes satisfechos es del 64 por ciento de clientes lo que contrasta con el 28 por ciento de asegurados que declaran haber tenido una experiencia positiva en su relaci\u00f3n con la compa\u00f1\u00eda. El 72 por ciento de los clientes espa\u00f1oles dicen haber tenido una experiencia neutral o mala con sus aseguradoras. La mayor\u00eda de los clientes con experiencia neutral o mala representan una amenaza potencial frente a las pol\u00edticas de retenci\u00f3n y fidelizaci\u00f3n desarrolladas por las entidades.<\/p>\n\n\n\n<p>Puedes descargarte el informe&nbsp;<a href=\"https:\/\/www.es.capgemini.com\/biblioteca\/world-insurance-report-2013-de-capgemini-y-efma\">aqu\u00ed<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"5c8e4119-3f2e-493c-8762-37f96a64b14a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32589","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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