{"id":32581,"date":"2013-06-25T21:11:00","date_gmt":"2013-06-25T21:11:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32581"},"modified":"2025-03-28T10:30:20","modified_gmt":"2025-03-28T10:30:20","slug":"la-evolucion-en-los-procesos-de-contratacion-y-administracion-de-polizas-como-soporte-al-modelo-de-negocio-asegurador","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/la-evolucion-en-los-procesos-de-contratacion-y-administracion-de-polizas-como-soporte-al-modelo-de-negocio-asegurador\/","title":{"rendered":"La evoluci\u00f3n en los procesos de Contrataci\u00f3n y Administraci\u00f3n de P\u00f3lizas como soporte al modelo de negocio asegurador"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>La evoluci\u00f3n en los procesos de Contrataci\u00f3n y Administraci\u00f3n de P\u00f3lizas como soporte al modelo de negocio asegurador<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2013-06-25<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32581\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32581&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32581&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Tras haber experimentado una disminuci\u00f3n de la rentabilidad, las aseguradoras est\u00e1n reorientando su modelo de operaciones para incrementar la competitividad, prestando especial atenci\u00f3n a la reducci\u00f3n de costes y a la mejora de la eficiencia en sus procesos de negocio.<br>El sector se encuentra en un momento de racionalizaci\u00f3n en el gasto como consecuencia de la crisis, pero tambi\u00e9n es consciente que debe crecer optimizando los ratios de adquisici\u00f3n, y ratios de retenci\u00f3n de clientes para competir en la mejora de cuota de aseguramiento por cliente. Uno de los ejes clave para alcanzar este objetivo&nbsp; es apoyarse en la transformaci\u00f3n de los procesos de Contrataci\u00f3n y Administraci\u00f3n de P\u00f3lizas para mejorar la eficiencia empresarial y la eficiencia operacional.<br>Las aseguradoras pueden lograr una transformaci\u00f3n exitosa de sus procesos de Contrataci\u00f3n y Administraci\u00f3n de P\u00f3lizas a trav\u00e9s de la reingenier\u00eda de procesos, la modernizaci\u00f3n y la consolidaci\u00f3n de sus sistemas IT acompa\u00f1ado de estrategias de sourcing.<br>La transformaci\u00f3n de los procesos de Administraci\u00f3n de P\u00f3lizas a trav\u00e9s de la implantaci\u00f3n de soluciones modernas y flexibles permite mejorar la satisfacci\u00f3n de los clientes e intermediarios.<br>La mayor\u00eda de las entidades espa\u00f1olas cuentan con sistemas PA Legacy que son poco flexibles, y que dificultan la competitividad en el contexto de mercado, que exige una mayor orientaci\u00f3n al cliente en los pr\u00f3ximos a\u00f1os.<br>Por tanto, en un mercado altamente competitivo, la diferenciaci\u00f3n en el proceso de Administraci\u00f3n de P\u00f3lizas soportado por soluciones modernas eficientes e innovadoras ser\u00e1n las que permitan mantener una cuota de mercado rentable, y generar valor real.<br>En definitiva, las nuevas tecnolog\u00edas servir\u00e1n como mecanismo para facilitar la reducci\u00f3n de costes y al tiempo impulsar nuevos modelos de negocio.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"54040352-5a15-4037-ba96-78020bf4f8e4\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32581","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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