{"id":32571,"date":"2014-03-06T21:07:00","date_gmt":"2014-03-06T21:07:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32571"},"modified":"2025-03-28T10:28:31","modified_gmt":"2025-03-28T10:28:31","slug":"product-agility-como-clave-en-los-procesos-de-pricing-y-gestion-del-ciclo-de-vida-de-productos","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/product-agility-como-clave-en-los-procesos-de-pricing-y-gestion-del-ciclo-de-vida-de-productos\/","title":{"rendered":"Product Agility como clave en los procesos de pricing y gesti\u00f3n del ciclo de vida de productos"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Product Agility como clave en los procesos de pricing y gesti\u00f3n del ciclo de vida de productos<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2014-03-06<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32571\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32571&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32571&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Para las compa\u00f1\u00edas de seguros de hoy en d\u00eda, el dise\u00f1o, desarrollo y comercializaci\u00f3n de productos, y sus correspondientes tarifas, de forma \u00f3ptima se est\u00e1 convirtiendo en un imperativo de negocio clave para el crecimiento rentable y dar respuesta a tiempo a las demandas del mercado.<br>La din\u00e1mica de evoluci\u00f3n del negocio, en gran parte fruto de adquisiciones de cartera de diferentes compa\u00f1\u00edas, y la incorporaci\u00f3n de nuevos canales de comercializaci\u00f3n han propiciado la existencia de m\u00faltiples configuradores de productos y tarificadores poco homog\u00e9neos funcional y tecnol\u00f3gicamente, incluso para el mismo producto.<br>Los configuradores de producto y tarificadores actuales est\u00e1n basados en precio sin destacar el resto de valores a\u00f1adidos y con informaci\u00f3n desagregada en los distintos canales de comercializaci\u00f3n, no existiendo interacci\u00f3n entre los diferentes usuarios de negocio ni con el cliente final.<br>Esta situaci\u00f3n dificulta, entre otros, las revisiones \u00e1giles de tarifa de los productos existentes e impide acortar el tiempo de comercializaci\u00f3n de nuevos productos, lo cual a su vez desde el punto de vista de comercial se materializa en un empeoramiento de las tasas de retenci\u00f3n, p\u00e9rdida de cuota de mercado e incapacidad de satisfacer las nuevas demandas.<br>El cat\u00e1logo de productos y tarifas es el motor de la oferta de todas las compa\u00f1\u00edas de seguros, de su innovaci\u00f3n y de la aproximaci\u00f3n al cliente. La definici\u00f3n de productos y tarifas debe ser flexible y f\u00e1cilmente configurable para poder responder de manera \u00e1gil a las necesidades derivadas de los procesos comerciales. El time to market ha pasado de ser una ventaja competitiva a convertirse en un factor de supervivencia.<br>Las nuevas herramientas tecnol\u00f3gicas para el dise\u00f1o y desarrollo de productos (PD&amp;D) junto con la automatizaci\u00f3n de procesos, juegan un papel fundamental en el cumplimiento de estas necesidades, facilitando el trabajo colaborativo entre suscriptores, actuarios, personal de marketing y comercial.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d1a133dc-7696-40dc-ba1c-b2444f8b9bce\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32571","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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