{"id":32547,"date":"2016-03-01T20:58:00","date_gmt":"2016-03-01T20:58:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32547"},"modified":"2025-03-28T10:24:07","modified_gmt":"2025-03-28T10:24:07","slug":"locura-cambio-y-disrupcion-en-el-sector-asegurador","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/locura-cambio-y-disrupcion-en-el-sector-asegurador\/","title":{"rendered":"Locura, cambio y disrupci\u00f3n en el sector asegurador"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Locura, cambio y disrupci\u00f3n en el sector asegurador<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2016-02-29<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32547\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32547&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32547&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>El otro d\u00eda estaba ayudando a mi hija de 14 a\u00f1os con un trabajo del colegio. Se trataba de buscar una frase que la definiera como persona para colgar en un mural de su clase. Ella se autodefine como \u201cun poco loca\u201d as\u00ed que nos pusimos a buscar citas c\u00e9lebres sobre la locura. Entre las muchas frases que le\u00edmos, ella escogi\u00f3 una y yo me qued\u00e9 con esta de Albert Einstein, <strong><em>\u201cLocura es hacer la misma cosa una y otra vez esperando obtener diferentes resultados\u201d<\/em><\/strong><em>. <\/em>Creo que aplica a la perfecci\u00f3n al momento de mercado actual en el que&nbsp; industrias deben enfrentarse a los retos del futuro y adoptar nuevas tecnolog\u00edas que favorecen la transformaci\u00f3n y el cambio.<\/p>\n\n\n\n<p>Venimos hablando mucho sobre los retos del sector asegurador y hablamos continuamente de rentabilidad, regulaci\u00f3n, cliente cambiante, nuevos entrantes, etc. En mi opini\u00f3n, el gran reto es transformar la \u201cmentalidad\u201d de la organizaci\u00f3n y \u201catreverse\u201d a abordar cambios disruptivos. La mayor\u00eda de las compa\u00f1\u00edas del sector lo tienen claro y han definido sus planes y estrategias basadas en obtener mejores resultados transformando y mejorando sus procesos y adoptando tecnolog\u00edas m\u00e1s disruptivas y son conscientes del cambio de mentalidad organizativa que necesitan, aunque ese cambio es m\u00e1s lento.<\/p>\n\n\n\n<p>No obstante, las nuevas tecnolog\u00edas est\u00e1n aqu\u00ed y Gartner ha realizado su top ten de las que impactar\u00e1n de forma m\u00e1s significativa durante los pr\u00f3ximos a\u00f1os en el \u00e1mbito de la econom\u00eda digital. De estas yo destacar\u00eda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cDevice Mesh\u201d<\/strong> hace referencia al aumento de aplicaciones que la gente utiliza para interactuar con otros en el \u00e1mbito personal y profesional, incluyendo multitud de dispositivos como el m\u00f3vil, las tecnolog\u00edas wearable, los aparatos electr\u00f3nicos y el autom\u00f3vil. Actualmente funcionan en su mayor\u00eda de manera aislada, y el reto est\u00e1 en avanzar hacia una interconexi\u00f3n.<\/li>\n\n\n\n<li><strong>\u201cAmbient User Experience\u201d<\/strong> se refiere a una experiencia de usuario continua que fluye a trav\u00e9s de los diferentes dispositivos, sin interrupci\u00f3n. Una experiencia transdispositiva.<\/li>\n\n\n\n<li><strong>\u201cInformation of everything\u201d<\/strong>, este conjunto de dispositivos conectados requiere de estrategias y tecnolog\u00edas capaces de enlazar los datos, que incluyen no solo informaci\u00f3n textual, en audio o en im\u00e1genes, tambi\u00e9n datos sensoriales y contextuales. Para dar sentido a estas enormes cantidades de informaci\u00f3n se requerir\u00e1 de avances en herramientas de clasificaci\u00f3n y an\u00e1lisis.<\/li>\n\n\n\n<li><strong>\u201cMesh App and Service Architecture\u201d<\/strong> hace referencia a la arquitectura de aplicaciones y servicios que ha de ser escalable, flexible y \u00e1gil; apoy\u00e1ndose en los servicios en la nube.<\/li>\n\n\n\n<li><strong>\u201cAdaptive Security Architecture\u201d<\/strong>, conformarse con la seguridad perimetral y la basada en normas no es suficiente en un tiempo en que cada vez m\u00e1s empresas trabajan en materia de integraci\u00f3n y contratan cada vez m\u00e1s servicios en la nube. La \u201cindustria hacker\u201d est\u00e1 en alza y el car\u00e1cter de la econom\u00eda digital incrementa la potencial amenaza.<\/li>\n<\/ul>\n\n\n\n<p>La oferta estrat\u00e9gica global de Capgemini para el sector propone los servicios de Digital Customer Experience, Insights &amp; Data, Cloud Services y Ciberseguridad que a\u00fanan las capacidades y potencial de las nuevas tecnolog\u00edas con la adaptaci\u00f3n de las mismas a las necesidades del negocio asegurador.<\/p>\n\n\n\n<p>Volviendo a mi hija, la frase que seleccion\u00f3 finalmente es de Friedrich Nietzsche, <strong><em>\u201cAquellos que eran vistos bailando, eran considerados locos por qui\u00e9nes no pod\u00edan escuchar la m\u00fasica\u201d<\/em><\/strong>.<\/p>\n\n\n\n<p>En fin, \u201crenovarse o morir\u201d. Aunque parezca de \u201clocos\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"481a3218-87c8-484c-986d-4aaa7b78d47c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[],"content-group":[],"class_list":["post-32547","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- 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