{"id":32235,"date":"2019-06-10T18:18:00","date_gmt":"2019-06-10T18:18:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ar-es\/?p=32235"},"modified":"2025-03-28T09:42:55","modified_gmt":"2025-03-28T09:42:55","slug":"smartphone-sobre-ruedas","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ar-es\/insights\/expert-perspectives\/smartphone-sobre-ruedas\/","title":{"rendered":"Smartphone sobre ruedas"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Smartphone sobre ruedas<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/08\/cg-logo-3.png?w=330?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">2019-06-10<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/?p=32235\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ar-es\/?p=32235&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/?p=32235&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Los titulares promocionaron la idea hasta 2013. En marzo de ese a\u00f1o, <em>Fast Company<\/em> public\u00f3 la historia \u201c<a href=\"https:\/\/www.fastcompany.com\/3007085\/why-your-car-now-giant-smartphone-wheels\">Por qu\u00e9 tu coche es ahora un smartphone gigante sobre ruedas<\/a>\u201d que examin\u00f3 el trabajo de la unidad de consumo conectado global de General Motors. Adelantamos un par de a\u00f1os y se pod\u00eda ver a otros l\u00edderes de opini\u00f3n de la industria automovil\u00edstica adoptando el t\u00e9rmino, como el <a href=\"https:\/\/www.bbc.com\/news\/av\/business-30786714\/mercedes-boss-the-car-is-becoming-a-smartphone-on-wheels\">Dr. Dieter Zetsche, ex CEO de Mercedes-Benz,<\/a> hablando en 2015 a la BBC sobre la estrategia de coches conectados de su compa\u00f1\u00eda. Y Tesla ha estado <a href=\"https:\/\/electrek.co\/2017\/07\/19\/tesla-software-updates-vs-auto-industry\/\">liderando la industria<\/a> con actualizaciones para sus veh\u00edculos durante a\u00f1os, eliminando la necesidad de visitar un centro de servicio para una actualizaci\u00f3n de software de veh\u00edculos.<\/p>\n\n\n\n<p>Es f\u00e1cil ver por qu\u00e9 los fabricantes de autom\u00f3viles explicaron sus estrategias usando una analog\u00eda de tel\u00e9fonos inteligentes: apenas estaban empezando a entender qu\u00e9 tipos de servicios conectados los consumidores querr\u00edan y usar\u00e1n en sus coches. Pero estamos a pocos a\u00f1os de ese ajuste inicial de la visi\u00f3n digital y ahora est\u00e1 claro que la idea del tel\u00e9fono inteligente sobre ruedas no es suficiente para describir la potencia y el alcance de lo que los coches conectados lograr\u00e1n para la industria y el consumidor.<\/p>\n\n\n\n<p><strong>Una nueva experiencia digital en el autom\u00f3vil<\/strong><\/p>\n\n\n\n<p>La propuesta de valor del coche conectado se ha expandido dram\u00e1ticamente m\u00e1s all\u00e1 de algo que simplemente ayuda a los consumidores a explorar diferentes maneras de escuchar m\u00fasica o hacer llamadas telef\u00f3nicas mientras conducen. Se sustenta una nueva experiencia en el coche y m\u00e1s all\u00e1 del coche que no s\u00f3lo se trata de infoentretenimiento, sino que tambi\u00e9n cubre todo, desde la compra en el coche (es decir, \u201cAlexa, hacer mi pedido habitual de comestibles y hacer que se entregan en el maletero de mi coche esta tarde\u201d) a distancia gesti\u00f3n y monitoreo (alertas sobre d\u00f3nde viaja tu hijo adolescente) a la gesti\u00f3n de los modos de conducci\u00f3n semi-aut\u00f3nomos y aut\u00f3nomos de las nuevas generaciones de autom\u00f3viles para utilizar una creciente variedad de sensores, matrices y herramientas de an\u00e1lisis para mantener a los conductores y sus pasajeros m\u00e1s seguros.<\/p>\n\n\n\n<p>El coche promedio ahora contiene m\u00e1s de 100 millones l\u00edneas de c\u00f3digo de programaci\u00f3n para conducir no s\u00f3lo los componentes del veh\u00edculo, sino tambi\u00e9n sus muchos servicios digitales. En el futuro, esperamos ver este aumento exponencialmente.<\/p>\n\n\n\n<p>La raz\u00f3n es simple: se trata de crear la experiencia de extremo a extremo que los consumidores esperan.<\/p>\n\n\n\n<p>Las l\u00edneas entre experiencias se difuminar\u00e1n a medida que los servicios como Alexa y Siri sigan conectas tu hogar, tu veh\u00edculo y tu vida. Los servicios digitales encontrar\u00e1n y pagar\u00e1n tu estacionamiento, pagar\u00e1n tu pedido de Starbucks y te recordar\u00e1n que debes cambiar el filtro de la caldera de tu casa. El veh\u00edculo conectado ser\u00e1 una plataforma para unificar y conectar m\u00faltiples aspectos de tu vida y la introducci\u00f3n de veh\u00edculos aut\u00f3nomos s\u00f3lo ayudar\u00e1 a que la tendencia aumente.<\/p>\n\n\n\n<p>Y se aproxima otro cambio de paradigma: los veh\u00edculos utilizar\u00e1n la <a href=\"\/ar-es\/news\/press-releases\/reporte-capgemini-inteligencia-artificial-en-el-sector-automotriz\/\">IA<\/a> para anticipar e incorporar capacidades y servicios antes de que los consumidores se den cuenta de que los quieren.<\/p>\n\n\n\n<p><strong>Una forma diferente de definir la marca<\/strong><\/p>\n\n\n\n<p>Una pregunta convincente es c\u00f3mo los fabricantes de autom\u00f3viles aprovechar\u00e1n la conectividad digital generalizada para actualizar y mejorar el valor de sus marcas \u00fanicas. Los fabricantes de autom\u00f3viles necesitar\u00e1n diferenciar un veh\u00edculo y sus caracter\u00edsticas tradicionales, conectividad e integraci\u00f3n con la vida conectada del cliente. Cada vez m\u00e1s, los clientes toman decisiones de compra basadas en factores como \u201c\u00bfeste veh\u00edculo es compatible con Android o iOS?\u201d adem\u00e1s de las opciones tradicionales como el ahorro de combustible\/rango de carga, capacidad de carga, etc. La definici\u00f3n de marcas conectadas es donde se ganar\u00e1 o perder\u00e1 el futuro de la industria automovil\u00edstica. Su importancia no puede ser subindicada.<\/p>\n\n\n\n<p>Y entender las necesidades del cliente \u2013 crear la experiencia correcta de extremo a extremo ajustando las ofertas para diferenciar, atraer y retener a ese cliente \u2013 es lo m\u00e1s importante para retener a los clientes y atraer nuevos compradores.<\/p>\n\n\n\n<p>Los fabricantes necesitan hacerse la gran pregunta: \u00bfQu\u00e9 papel quieren desempe\u00f1ar en la movilidad urbana? \u00bfY c\u00f3mo hacen dinero y crean valor en ese ecosistema de movilidad urbana?<\/p>\n\n\n\n<p><strong>Una nueva conexi\u00f3n con los clientes<\/strong><\/p>\n\n\n\n<p>Una parte clave de las respuestas a esas preguntas radica en la relaci\u00f3n redefinida entre los fabricantes de autom\u00f3viles y los clientes que poseen y utilizan sus coches. \u00bfCu\u00e1nto del \u00e9xito de esa nueva relaci\u00f3n vendr\u00e1 de los productos, los servicios y la plataforma que construyen para apoyarlos? Igualmente, \u00bfqu\u00e9 contribuciones hace la tecnolog\u00eda, las alianzas y el ecosistema que apoyan al cliente?<\/p>\n\n\n\n<p>Creo que los ganadores encontrar\u00e1n una manera de crear valor sin fricci\u00f3n a lo largo de todo el ciclo de vida \u2013 una manera de atraer clientes y retener clientes mientras que tambi\u00e9n tienen relaciones de valor a\u00f1adido con otros en el ecosistema para impulsar los beneficios que necesitan para mantener sus empresas que van.<\/p>\n\n\n\n<p><strong>El fabricante de autom\u00f3viles del futuro<\/strong><\/p>\n\n\n\n<p>\u00bfC\u00f3mo se ver\u00e1 un fabricante de autom\u00f3viles en 15 a\u00f1os cuando todas estas tecnolog\u00edas est\u00e1n probadas y a escala? Creo que encontrar la respuesta a esa pregunta es lo que los mantiene en la noche. Se trata realmente de pasar de ser una empresa orientada a productos a un proveedor de soluciones, un proveedor de plataformas y una empresa de movilidad dentro de un ecosistema mucho m\u00e1s conectado.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section-invent-info\"><div class=\"container article-text\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/AWAYsMHirh8\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/section>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre la pr\u00e1ctica automotriz de Capgemini, conoce a Mike Hessler, L\u00edder de Equipos Industriales y Automotrices de Norteam\u00e9rica, o ponte en contacto con nosotros en <a href=\"mailto:connect.mx@capgemini.com\">connect.mx@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":32236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"645cc57a-b1aa-44a0-a27d-1cb384013bd0\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[107],"industry":[123],"partners":[],"blog-topic":[336],"content-group":[],"class_list":["post-32235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","service-transformation-innovation","industry-telecoms","blog-topic-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smartphone sobre ruedas | Capgemini<\/title>\n<meta name=\"description\" content=\"Los veh\u00edculos conectados ofrecen la misma amplitud de conectividad, variedad de aplicaciones m\u00f3viles y facilidad de uso que tu tel\u00e9fono inteligente. 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