{"id":5853,"date":"2021-02-08T07:16:50","date_gmt":"2021-02-08T07:16:50","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=511361"},"modified":"2025-10-27T15:29:52","modified_gmt":"2025-10-27T15:29:52","slug":"productos-de-consumo","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/ar-es\/sectores\/productos-de-consumo\/","title":{"rendered":"Productos de consumo"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined is-style-blue-theme  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Consumer-Products.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:51% 35%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Productos de consumo<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ar-es\/sectores\/productos-de-consumo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ar-es\/sectores\/productos-de-consumo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Reimagina el futuro de los productos de consumo en la nueva era del comercio conectado.<\/h2><p class=\"intro-para-content\">Los consumidores de hoy esperan que las marcas ofrezcan productos y experiencias que satisfagan sus preferencias individuales y se ajusten a su compromiso con la responsabilidad social, la salud y la sostenibilidad de forma inmediata.<br><br>Ante este panorama, las compa\u00f1\u00edas no solo tienen que entender lo que quieren sus consumidores, sino tambi\u00e9n c\u00f3mo orquestar el ecosistema de suministro end-to-end para satisfacer la demanda, a trav\u00e9s de capacidades de fabricaci\u00f3n digital y canales de suministro resistentes, \u00e1giles y flexibles.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;El comportamiento de los consumidores actuales han cambiado dr\u00e1sticamente en los \u00faltimos 18 meses y sus expectativas han evolucionado en paralelo. Como muchos de estos cambios est\u00e1n siendo permanentes, las compa\u00f1\u00edas se enfrentan a la necesidad de evolucionar y reinventarse, de forma r\u00e1pida y continua.&#8221;<\/p>\n<cite>Tim Bridges, Capgemini\u2019s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice Tim Bridges, Capgemini\u2019s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice.<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\"><\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/05\/Capgemini_Client-Story_Cona.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"CONA Services apoya el crecimiento de las embotelladoras de Coca-Cola con la migraci\u00f3n de SAP a Microsoft Azure\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/cona-services-apoya-el-crecimiento-de-las-embotelladoras-de-coca-cola-con-la-migracion-de-sap-a-microsoft-azure\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">CONA Services apoya el crecimiento de las embotelladoras de Coca-Cola con la migraci\u00f3n de SAP a Microsoft Azure<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>CONA Services da soporte a las embotelladoras norteamericanas de Coca-Cola, y necesitaba m\u00e1s de su infraestructura y datos en la nube para llevar a las embotelladoras a la era digital.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/cona-services-apoya-el-crecimiento-de-las-embotelladoras-de-coca-cola-con-la-migracion-de-sap-a-microsoft-azure\/\" aria-label=\"Read more about CONA Services apoya el crecimiento de las embotelladoras de Coca-Cola con la migraci\u00f3n de SAP a Microsoft Azure\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2019\/03\/Capgemini_Client-Stories_JohnsonJohnson-1.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Johnson &amp; Johnson transforma su plan de demanda y sus procesos externos de manufactura.\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/johnson-johnson-transforma-su-plan-de-demanda-y-sus-procesos-externos-de-manufactura\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Johnson &amp; Johnson transforma su plan de demanda y sus procesos externos de manufactura.<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Johnson &amp; Johnson trabaja con Capgemini para dise\u00f1ar e implementar un nuevo modelo operativo para la planeaci\u00f3n de demanda y procesos externos de manufactura basados en un marco de entrega de procesos comprobado impulsado por la ciencia de datos avanzados.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/ar-es\/news\/client-stories\/johnson-johnson-transforma-su-plan-de-demanda-y-sus-procesos-externos-de-manufactura\/\" aria-label=\"Read more about Johnson &amp; Johnson transforma su plan de demanda y sus procesos externos de manufactura.\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-card-tabs section--social-explore card-tabs-block undefined\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\">Qu\u00e9 ofrecemos<\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"1938761f-47b0-40c7-bd32-5b07b13b61ae\"><a href=\"#\"><h3 class=\"infoitem-title\">Compromiso conectado<\/h3><\/a><\/li><li data-tab=\"b89fa77e-2433-4628-b6e0-77e6f8e8d6a5\"><a href=\"#\"><h3 class=\"infoitem-title\">Pedidos y suministros conectados<\/h3><\/a><\/li><li data-tab=\"f268b9cc-cd52-4c04-a6b6-47f48091a07c\"><a href=\"#\"><h3 class=\"infoitem-title\"> Sociedad conectada<\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"1938761f-47b0-40c7-bd32-5b07b13b61ae\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Compromiso conectado<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Optimizaci\u00f3n de las opciones del consumidor para maximizar la experiencia.<\/strong><br>\u00a0<br>Reconocemos el cambio fundamental al que se enfrentan las marcas: de un modelo tradicional B2B unidireccional a una estrategia multicanal que combina canales f\u00edsicos y digitales, B2B y B2C, de socios y propios.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"M\u00e1s informaci\u00f3n about Compromiso conectado\" target=\"\" href=\"\/ar-es\/sectores\/productos-de-consumo\/compromiso-conectado\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"b89fa77e-2433-4628-b6e0-77e6f8e8d6a5\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Pedidos y suministros conectados<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Orquestamos el ecosistema de suministro de extremo a extremo.<\/strong><br>\u00a0<br>Con d\u00e9cadas de experiencia en transformaci\u00f3n de negocio y redes inteligentes de suministro y pedidos, ayudamos a las marcas a reinventar la cadena de suministro, incorporando datos, anal\u00edtica e inteligencia artificial a las operaciones para organizar a las partes, reducir costes, mejorar la agilidad y servir mejor al cliente.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"M\u00e1s informaci\u00f3n about Pedidos y suministros conectados\" target=\"\" href=\"\/ar-es\/sectores\/productos-de-consumo\/cadena-de-suministro-y-servicio-integral-conectado\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><div class=\"tab\" data-tab=\"f268b9cc-cd52-4c04-a6b6-47f48091a07c\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\"> Sociedad conectada<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p><strong>Integramos responsabilidad social y la sostenibilidad ambiental en todo el ciclo de vida del producto.<\/strong><br>\u00a0<br>Un enorme cambio en el sentimiento de los consumidores ha hecho que la preocupaci\u00f3n por el medio ambiente, la sostenibilidad y las opciones de estilo de vida saludable se conviertan en la principal tendencia. <br><br>Capgemini ayuda a las marcas a adoptar su prop\u00f3sito en toda el negocio y a aprovechar sus compromisos para diferenciarse en un mercado saturado e hipercompetitivo.<\/p><a class=\"more2\" data-maxlength=\"24\" aria-label=\"M\u00e1s informaci\u00f3n about  Sociedad conectada\" target=\"\" href=\"\/ar-es\/sectores\/productos-de-consumo\/sociedad-conectada\/\" rel=\"noopener noreferrer\"><span class=\"btnHide\">M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">M\u00e1s historias de clientes de todo el Grupo<\/h2><\/div><div class=\"bleedImageWrapper row \"><div class=\"col-md-4 storyBox\">\n\t\t\t\t\t<div class=\"storyInfo FirstStoryTextInFourStories\">\n\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/fitkitchen\" aria-label=\"Nestl\u00e9: Conectando con un nuevo target extendiendo una marca existente\" http:\/\/target=_blank><h3 class=\"story-subtitle\">Nestl\u00e9: Conectando con un nuevo target extendiendo una marca existente<\/h3><\/a>\n\t\t\t\t\t\t<p>Con la creaci\u00f3n de la submarca FitKitchen, enfrentamos el desaf\u00edo de crear una nueva l\u00ednea de productos dentro de la marca Stouffer\u2019s que tenga recetas satisfactorias, modernas, ricas en prote\u00ednas y una apariencia masculina.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"col-md-8 storyBox\">\n\t\t\t\t<div class=\"imageWrapper imgWrapperFourStories escaper escaper-right\">\n\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/fitkitchen\" aria-label=\"Nestl\u00e9: Conectando con un nuevo target extendiendo una marca existente\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Nestle-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"row\"><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.synapse.com\/projects\/nike-fuelband\" aria-label=\"Synapse colabor\u00f3 con Nike y sus socios para desarrollar opciones de arquitectura electromec\u00e1nica para Nike+ FuelBand\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Nike_Fuelband1_0.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Synapse<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.synapse.com\/projects\/nike-fuelband\" target=&quot;_blank&quot; aria-label=\"Synapse colabor\u00f3 con Nike y sus socios para desarrollar opciones de arquitectura electromec\u00e1nica para Nike+ FuelBand\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Synapse colabor\u00f3 con Nike y sus socios para desarrollar opciones de arquitectura electromec\u00e1nica para Nike+ FuelBand<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/diageo%20\" aria-label=\"DIAGEO: Adaptaci\u00f3n de m\u00faltiples m\u00e9todos de creaci\u00f3n de prototipos para explorar y refinar nuevos conceptos\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-Diageo-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/diageo%20\" target=&quot;_blank&quot; aria-label=\"DIAGEO: Adaptaci\u00f3n de m\u00faltiples m\u00e9todos de creaci\u00f3n de prototipos para explorar y refinar nuevos conceptos\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">DIAGEO: Adaptaci\u00f3n de m\u00faltiples m\u00e9todos de creaci\u00f3n de prototipos para explorar y refinar nuevos conceptos<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/work\/coca-cola-freestyle\" aria-label=\"Coca-Cola: Lanzamiento de una nueva y revolucionaria experiencia de fuente de bebidas\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21_Case-Study-CocaCola-01.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/work\/coca-cola-freestyle\" target=&quot;_blank&quot; aria-label=\"Coca-Cola: Lanzamiento de una nueva y revolucionaria experiencia de fuente de bebidas\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Coca-Cola: Lanzamiento de una nueva y revolucionaria experiencia de fuente de bebidas<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/section>\n\n<section class=\"latest-insights layout-even layout-even-mixed-color-cards is-style-blue-theme\"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y conocimiento<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-acto-de-equilibrio\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2022\/05\/Webpage-banner_Balancing-act_2880x1800px.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-acto-de-equilibrio\/\" aria-label=\"El acto de equilibrio\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">El acto de equilibrio<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/conversaciones-para-el-manana-1\/\" aria-label=\"Conversaciones para el ma\u00f1ana #1: Un futuro sostenible\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Conversaciones para el ma\u00f1ana #1: Un futuro sostenible<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/10\/Capgemini_The-next-big-opportunity-for-FMCG-and-retail.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/el-futuro-de-las-experiencias-es-inmersivo\/\" aria-label=\"El Futuro De Las Experiencias Es Inmersivo\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">El Futuro De Las Experiencias Es Inmersivo<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/una-nueva-forma-de-servicio-la-proxima-gran-oportunidad-para-el-fmcg-y-el-comercio-minorista\/\" aria-label=\"Una nueva forma de servicio: La pr\u00f3xima gran oportunidad para el FMCG y el comercio minorista\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Una nueva forma de servicio: La pr\u00f3xima gran oportunidad para el FMCG y el comercio minorista<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2\/\" aria-label=\"Lo que le importa al consumidor de hoy\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que le importa al consumidor de hoy<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/ar-es\/insights\/biblioteca-de-investigacion\/comercio-conversacional-por-que-los-consumidores-estan-adoptando-a-los-asistentes-de-voz-en-sus-vidas\/\" aria-label=\"Comercio conversacional: Por qu\u00e9 los consumidores est\u00e1n adoptando los asistentes de voz en sus vidas.\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Comercio conversacional: Por qu\u00e9 los consumidores est\u00e1n adoptando los asistentes de voz en sus vidas.<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"latest-insights-load-more\"><a class=\"more2\" target=\"\" aria-label=\"M\u00e1s investigaciones y perspectivas about Latest Insights Invent\" href=\"\/ar-es\/insights\/biblioteca-de-investigacion\/\">M\u00e1s investigaciones y perspectivas<\/a><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Socios<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/adobe\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/04\/Adobe-new-logo.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">Adobe<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/amazon-web-services\/\" class=\"partner-box-title\" aria-label=\"AWS\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/04\/AWS_logo_CMYK.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">AWS<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/google-cloud\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/04\/lockup_GoogleCloud_FullColor.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">Google Cloud<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/microsoft\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/04\/microsoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">Microsoft<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/salesforce\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2021\/04\/salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">Salesforce<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/ar-es\/sobre-nosotros\/partnerships\/sap\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ar-es\/wp-content\/uploads\/sites\/9\/2020\/12\/sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">SAP<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":118,"featured_media":5854,"parent":5856,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[0],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7046b2fa-d8a1-41ee-a1c7-fc2f56738368\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":false,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[112],"partners":[],"page-type":[139],"content-group":[],"class_list":["post-5853","page","type-page","status-publish","has-post-thumbnail","hentry","industry-consumer-products","page-type-industry"],"yoast_head":"<!-- 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